Amy Ransdell: Executive Execution TRANSFORMATION & Peak Performance COACH

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Podcast Intro  0:28  
Welcome to Real Estate excellence making lasting connections to the best of the best in today's industry, elite. We'll help you expand your circle of influence by introducing you to the leaders in the real estate industry, whether it's top agents who execute at a high level every day, or the many support services working behind the scenes, we'll share their stories, ideologies and the inner workings of how they run a truly successful business, and show you how to add their tools to your belt. Now please welcome the host with the most Tracy Hayes,

Tracy Hayes  1:03  
Hey folks, welcome back to the show. It's Tracy here with real estate excellence, and I have a best of the best, and that's what I promise to bring you every week. Amy ransdell is an executive execution transformation and peak performance coach. She's an active real estate investor. She mentors real estate investors. She's an agent trainer, investment strategist, licensed real estate broker and brokerage owner in sales trainer, national speaker and marketing leads for multiple companies, and she's going to have to explain this one. NLP, Certified Master Practitioner, breakthrough coach. Bottom line is, Amy, helps people get the most out of themselves. If I can summarize that, is that a good way to summarize it? I love that absolutely. Yes. Well, Amy, welcome to the show. 

Amy Randsell  1:53  
I appreciate. Appreciate you getting on with me today. Yeah, no. Thank you so much for having me. This is your listeners, your topics that you guys cover is stuff that I love. So thank you. Great, great. And we're hoping that an agent out there, or it could be actually, really any field. Be honest with you, hiring that coach. And if you talk to the people that have reached levels that you hope to dream, it's just not because they put more hours in, it's because they work smart and they hired some people who may not even be smarter than them, but just help them, guide them through those next steps. So we're going to dig into that, but I want to first just jump off like I do every show. Let's get to know Amy. Amy, where did you grow up? Where did you go to school? Let's start there. I grew up all over, but I ended up down in Georgia, and I've been here my whole life. So I always tell most of my adult life, anyway. So I tell people I'm a peach. By, you know, I was adopted. I'm therefore a peach. But I went to University of Georgia, and I've just never left the state, just it's home for me. So while I was here in Georgia and I again, I majored in everything in school, I was all over the place, and I ended up in real estate. So, you know, I'm the accidental I'm the accidental real estate person. That wasn't the plan. I noticed on your LinkedIn. You didn't really, you said you obviously went to University of Georgia and you didn't really kind of state your major. But this is the line that's in here, and I need this explained. Too many beers, too many majors, too many memories. What's that all about?

Amy Randsell  3:20  
Oh yeah. Well, freshman year, particularly, I spent a lot of time on Lumpkin Avenue,

Amy Randsell  3:24  
and there's where all the Greek system houses are, if anybody's familiar with Athens Georgia. But I went into Georgia as a biochem major like I had this real love for science. I still do. It's a deep running thread throughout my life, and I absolutely loved it, but I was also young and ignorant, and I thought at the time that a biochem major would mean a life of lab coats and fluorescent lights and petri dishes from now until I died, I couldn't imagine being so felt, feeling so restricted, and so I was like, I can't do this. This is not what I want. So I ended up trailing myself all over campus until I ended up in the art department. So I'm also a painting, printmaking and all kinds of things. But I was, you know, Poli Sci, debate, psychology and even theater sciences along the way. So I'm just, I'm a forever student, and that actually has served me so well into all that has happened for me over my lifetime. Because I just am this eternal student. I feel like we were praying with this brain to learn infinitely, and I just want to be a sponge and take it all in. And I'm so glad that I did that in school, even though my friends and family were a little confused, right, right? It's all served 

Tracy Hayes  4:33  
well. It probably, I mean, you think about it, a lot of these people, we all you know why? Don't forget. No idea what the percentage is, but the people who have a major and never actually go into that field, at least, you dabbled in a lot of different things, and they actually gave you a degree for it. So that might be beneficial, but I like to the interesting statement there is continuing learning. And I.

Tracy Hayes  4:59  
I personally feel I have gone through in my life several times where I've really purged into personal development. And I've noticed the times when I went in and, like you said, learning, got grabbed a book whatever to read on whatever you're doing. And to me it was, you know, different personal development books. I saw myself change. I saw myself get I feel better, and obviously keeping the financial returns. When you say learning kind of, that's, I think that's a, is that a broad statement for you? You know, it's you're because you're not taking formal learning classes all the time. You're learning different ways. 

Amy Randsell  5:40  
Yes, yes, absolutely. I think that. And I'm sure everybody's listening, we have things that we're passionate about, right? I always tell you, go pursue that to the end. I have a personal belief that, you know, we were each created with this personal power, and the only thing we were charged with was to live to it to its ultimate level. And how do we do that? Well, we've got to go and find all the cool resources that are out there to do that, so from faith to network to knowledge to neurology and everything in between. And So that's been my driver, was to learn all the things that could help me live to an optimal way that could help others optimize their lives. To not only have you know paradigm shifting breakthroughs in their life, but you know along the way to have, you know, major performance output in whatever area of their life that is important to them. And what I found throughout all these studies, and really because of my own personal issues and challenges, was that there are so many things that hold us back from that, and that we can find ways to work through that, the more that we learn and adopt that information. So to me, it's been a passion to solve problems, to open new doors, to create new connections, to understand with more depth who and what I am and all that I can be. And that's what we love to bring to others and through all, through all the things that we do here. But it's that it's learning for a purpose, right? And whoever, whoever's listening, what is that purpose for you? And go learn everything you can to get you towards that purpose. 

Tracy Hayes  7:04  
There's two things I think about when listening to you address that

Tracy Hayes  7:10  
you watch David Goggin Have you ever listened to David Goggins? Absolutely.

Tracy Hayes  7:16  
He's an interesting study. Yeah, that's what gets me out of bedmore, what would David Goggins do? And then I get up and go, you know, go, get my steps in and so forth. Go work out. But the other thing that maybe is getting out of your comfort zone, because how important is that for someone trying to rise to another level? Because when I looked at your resume, you were out coaching at a fairly young age, you know, based on what I was reading, the things you're doing. And, you know, shortly after college. And I can imagine some people are like, you know, you're 2627 years old. What do you know? So how did you get into that? Tell me how you got you had to get out of a comfort zone to do that. Oh, my goodness, yes. In fact, my first corporate coaching experiences I was, yeah, really young. And so you imagine this short, little blonde girl, and they would send me to work with older executive men that have been selling their whole lives to teach them how to sell better, like really,

Amy Randsell  8:12  
but it was so it was so exciting and empowering to have that experience, right? You talk about learnings and learnings, about how people have worked their whole lives, but understanding that you could find those master keys that could help them adjust a pattern that they had been operating by their entire careers, and to be able to give them that one little nugget that changed the whole world for them and where they were constantly plateauing now they were breaking through the new levels, and yet They were twice my age, right? So it was an amazing experience. I'm so grateful for all that outside of your comfort zone experience, but let's speak to that for a minute, neurologically and even our muscularly, our bodies, our systems we are, we must stretch ourselves past our comfort zones in order to have new experiences. You know, if you're constantly waking up every day and doing today exactly what you did yesterday and the day before that, then your future will look exactly like yesterday. It will never be different. And so when people come to me and say, I want more, I want to get to another level, or I want to do this. I wanted that, great, you're going to have to do new you're going to have to be in this place you've not been before, and outside of your comfort zone, doing things you've never done before, and it might even mean having to adopt new ways of character and personality to be able to even do that. It's new. You can't want new if they're not willing to do new. And so I actually live by a philosophy of new and in fact, my children every week of the year, 52 weeks a year, for 12 years now we do something we've never done before on purpose, something we've never tasted, tried, heard, smelled, listened to, visited. Why? Because I want them to continually push themselves into the new because when we do that, then it opens up creative thought, innovative thought. It's impossible to be in a place of lack and scarcity and an old and repeat pattern when you're always pushing yourself into.

Amy Randsell  10:00  
It where it's where you've never been before. So

Tracy Hayes  10:03  
I battle a lot, you know, I listen to people and analyze like like you do, as we mentioned before the show. I really thought I should have been a psychology major after early dude, because I find people interesting, but the scarcity versus abundance mindset, you know, we hear that a lot in the personal development they talk about that. Can you expand a little bit on what you see from your clients, or people who approach you thinking they maybe want your services of coaching or whatever, but they're really how do you break them for having that scarcity mindset? Oh, my so. Oh, I didn't expect that question.

Amy Randsell  10:36  
 I love this question. So let's just talk chemically and biologically, for a moment, your brain is designed to protect you. Number one, right? Your unconscious mindset protect you, and in that process, it's going to do what create, whatever evidence is around you, to keep you safe. And still, this is one thing to everybody to really understand that how the brain works. Now, it's a simple thing. It's a simple process, this whole survival thing that the brain does, and so it can really only work in one direction or another. And this is really important. So when you're in a place of lack and scarcity and fear, the brain can only work in whatever is going to pull you away from what you're afraid of, like it's going to have this away from mentality. I'm just going to do just enough to get away from what's going to hurt me. It's not necessarily going to drive you towards a powerful, innovative, creative and new things, right? It's not what it's doing. It's just protecting you, and it can only work that way when you're in a place of moving away from the things you're afraid of, or even just sitting still, it's impossible for your brain to also simultaneously be creative, innovative, resourceful, solutions oriented. Those things aren't possible for the brain at the same time. And so this is why we talk to a lot of people when they're in this fear state where they feel stuck and their business is not moving forward, or things are falling apart. You know, your external world will look like your internal world, and all of a sudden they can't find solutions for things. They're like, Oh my gosh. I feel like I'm in a fog, like I should know what to do, but I'm not doing it. That's because they're facing the wrong direction. And I actually, literally have people do this hallway experience with me, where we create a visual hallway, and we experience our body facing one direction or the other, and getting them to actually use their body to physically change their state from one direction to another, so that they can do that actual anchor, that anchor practice whenever they get stuck on any decisions or anything. Because when we can turn ourselves around and face all that's in front of us, all the possibilities and everything we're grateful for and abundant, then we'll be creative and resourceful. And so all of a sudden, we're now moving towards what's exciting for us, and the fog lifts and all of the how presents itself, right? But you have to physically turn people around sometimes. So we do exercises, physical and mental exercises to give people the resource or tool to use that for themselves, even if they're just doing it in their own head. It's a really powerful difference between one or the other, and just to understand, your brain can only go one or the other. So if you want to do big things, you got to turn around and face a face Towards Abundance, great gratitude. It's a great analogy that one, one or the other turn away, turns aside, that we're obviously we want to go, yeah, yes, absolutely. If you're going to look at fear the whole time, you're going to experience fear. If you want to experience abundance, you gotta, you gotta face abundance and go for it,

Tracy Hayes  13:24  
 right? Excellent. All right. So slight change of gear, but obviously, real estate is the underlying thing of all this things that you're doing, from coaching to virtual assistants and and this great knowledge we just, you know, expanded on. So I'm gonna slight step back, but you have your own company that was it. V is a V i a real estate LLC, via, via that. Okay, I don't know if it's actually stood for something particular, but you've been investing yourself for, you know, over a decade now in real estate. How did you start dabbling into that?

Amy Randsell  14:00  
So I can't believe it's almost been 20 years, but I am an accidental real estate investor, so I I'm always very transparent.

Amy Randsell  14:10  
I dated a guy. The guy was into real estate, and I'm like, oh, okay, cool. I'm kind of type A OC, and he was spending a lot of money and investment on coaching programs and going to seminars and all this stuff, and he wasn't really doing anything with any of it, like he wasn't truly putting it into deep implementation. And that just kind of drives the person like me nuts. So I was like, Okay, well, I'll take over. I'll jump in. I'll do it with you. And so I stuck with it for years. I don't even know if he still does real estate or not, but I got the bug, and I never looked back. It was definitely a an industry where you are your own ceiling, right? There isn't one given to you, so you set your own limitations, which means that there aren't any if you choose for them to not be and to really have the opportunity to grow within that. So we started investing. We did heavy investments between oh one to oh eight ish oh nine.

Amy Randsell  15:00  
Time. At that time, I got my license, and then I started building out teams. I've had several different types of structures over the years, from being a team to being my own independent brokerage and other iterations, and that ran parallel to our investing business and so and eventually that's all led to we actually run a coaching community that's a hybrid mix of and licensed and unlicensed individuals working together. And in fact, it's real estate entrepreneurs, is what it is. So you may be in the mortgage industry, you may be a financial planner who works with real estate agents, all of those come together to support one another from a coaching aspect and a mastermind aspect, and so that, and that's been probably the most fun result of all that crazy experience from flipping, wholesaling, short sales, retail and all those things. You just got the bug and got hooked.

Amy Randsell  15:50  
Yeah, you know, seriously. Like, if anybody's on the fence to get into real estate and you're actually listening to this podcast, like, go right now. Sign up for a class, get your license and dive in, even if this doesn't become your full time gig, it's still a powerful, powerful way to create wealth and legacy and create extra income, and honestly, it never does not serve you, right? So it's one industry you can really say that about. 

Tracy Hayes  16:17  
Yeah, it's one of those Cornerstone things that we talk about in, you know, personal development, like surrounding yourself with five people that you want to be like and and learn and grow. But the greatest wealth, you know, maybe you could take away the Facebook guy, but, you know, the.com type people, but real estate is in the portfolio of all these major, very wealthy, very well known names in real estate, real estate, real estate. Yeah, are you going to take some long you can take some loss on the stock market too, but over over time, with doing the right thing, you know, studying it, obviously making the right investments, it's long term wealth, and that's it. I

Amy Randsell  16:58  
 said, you know, you might take a loss. The thing is, is that the difference is, is going to treat it like a hustle and a hobby, or you're going to treat it like a business, right? You know, all businesses are just not their KPIs, right? It's metrics on measure, measurable metrics that we look at. And so it's not about making losses. We make investments for return, and sometimes we don't get the return we want, but we are empowered to make continued investments. It's really important. In our office, we're not allowed to use the words cost, spend, like those are not, those are, those are, those are bad. Those are four letter words, right? That's interesting. They go into cash jar. Everything we do is an investment, right? Everything I do. And so if I work on a certain campaign or buy a certain type of property whatever, I'm measuring the investment, and then I measure whether or not it gets the result that I wanted, and I learn from that, right? I love John Maxwell's. You know, we don't, we don't fail, we learn, right? As leaders, right? So every lesson is a learning, like every failure is a lesson, right? So that's part of it, but that's a commitment. Difference between someone building for a purpose, for wealth, legacy and a business, versus somebody just kind of hustling and interested. That's the difference, right? And you can't, I can't give my license and to my kids as an asset to them, but I can give them property, right, right? What I want to pass. So it's just, it's just, yeah, really cool. And through the end, 

Tracy Hayes  18:17  
you said something earlier, and I wrote it down while you were, while you were chatting there, because I didn't want to lose the thought going back, you mentioned your your boyfriend that introduced you to real estate. Yeah, marrying him, that's another story. Okay, all right,

Tracy Hayes  18:35  
not anymore, but anyway, okay, your partner at one time,

Tracy Hayes  18:40  
but knowing, knowing, you know, studying the books, reading the books. I see this a lot with real estate agents, but this is everybody. We are reading the books. There's obviously great YouTube, listening to a great podcast. We're learning, we're learning. We're learning. We have the knowledge. And this is where you come in to me. In my opinion, when a coach comes in, taking the knowledge and hitting the road, t

Amy Randsell  19:06  
hat's the hardest part, right? I was just talking with a colleague about this morning. It's funny how the quantum world brings things back around. Yeah, is that you can have all the tactical in the world. You know, we have libraries at our fingertips now, between Google and YouTube. I mean, well, there's nothing we can't go find an answer to. Isn't that cool? But the reality is, how do we go from that to implementation? How do we integrate the knowledge and even choose whether or not it's a fit for us? And this is where coaches do come in, right? And there is a difference, by the way, between new coaches and mentors, right? A coach is going to help you take the forest and kind of whittle it down to a toothpick, if you will, to help you get very laser focused on what you are actually going after. Is it attainable? Is it truly in alignment with your values, beliefs, purpose, and why a good coach is going to hold you to that? And then once that's decided, in a decision that clarity point is extremely important and.

Amy Randsell  20:00  
In fact, as a coach, we do a lot of performance work with people to help them get down to the nitty gritty of their values, beliefs, purpose and why, before we touch anything tactically, and then we ask them to tell us, are they clearly decided now on what they want and do they want it? Because coaching is no good if they don't right now, then from there, we can coach tactically and hold people accountable to all of the how and all the steps, which sometimes is difficult. Discipline is not, you know, an easy thing. Discipline is self love, but sometimes painful. Right to help hold them towards the direction they want to go. And that's what coaches do. They don't let you slide right. They hold you to the decision you said you wanted. They don't tell you what to decide. They don't give you answers. They help guide you towards what they are and then hold you to it. It's can be the life changer. And I as a coach myself. I also hire coaches. I currently, right now, have three different coaches in my life. I meet with one of them at two o'clock today. Right? Why do I do that? I invest to help myself. Because even I need that, and it's someone else on the outside to help hold me to the decisions and accountability, to ask the tough questions along the way. Obviously, your coach, are you a little bit biased? So I think one of the number one things that people think they Well, I don't know what we're you know, obviously financial things coming to mind. But here you have three coaches.

Tracy Hayes  21:26  
And you you, you know, you know, not just one. You literally have three coaches that you're spending money with explain to us the the audience, if you can how much faster, whether it was your learning curve or helped you make some decisions a little bit quicker to start getting that return on investment, because you invested in these coaches to help you push through these walls that you have in front of you, whether they're physical or mental walls to get through. Can you expand on what that return on investment? I mean, is it even measurable at this point for you. Okay? First of all, say this, I only do things that bring me value, right? So I will tell you, I already have evidential proof in my own life and existence that by using, utilizing the coach, I'm going to move faster towards my goal. Okay, but this is an important part of this. Anybody, anybody you go hire a coach, you still will not get where you want to faster and bigger and 10x the results and more revenue, whatever it is your goal, unless you're choosing to have Yes, yes. And it's not the coach's fault if you don't get what you said you wanted ever it's not the program, the coach or the book or the course of the webinar. It's not it's you Okay? And so I will say this is really important. I when I go to seek out a coach for something specific, and at this stage in my game, I'm looking sometimes for somebody for a very specific reason, not just broad, you know, life or performance coaching, necessarily, but I'm choosing first that I truly want, the result that I'm saying that I want, and I'm and am I committed to it. You know, am I willing to do whatever it takes, relative to me, my relative willing to whatever that takes to get to that result before I even allow myself to make the investment? Right? Otherwise, it's a waste of the coach's time and my own right. So Right? There's no, I mean, in my experience as well, it could be, well, sometimes a mentor can come in and give you that one thing to focus on, because you have so many things in front of you, as I know in our in the loan officer world, as I'm sure, as real estate agents, we got all the shiny bells and whistles in front of us, right? Oh, you should do this software, you should do this program. You should go to the seminar. What is going to move you to the next level? And that's where that coach is going to help you go through those things and really narrow down to what that next step

Amy Randsell  23:48  
is, questions, right? We ask the questions that we don't ask ourselves again, and this is why, even I don't get coaches, right? I need someone else to ask the questions that I won't ask myself. That's human nature, right? We'll avoid the tough questions. We'll get really busy to avoid what would actually help us be productive, right? We'll get we won't eliminate the things that we hold on to, things, but this is all human nature, and so having a good coach is going to ask you those tough questions to help you realize the truths that will actually help either take weight off of you or help guide you in the direction you're wanting to go, and it's essential for us to have that. I mean, seriously, how many NFL teams do we know that have won Super Bowls and didn't have a coach, right? Right? And some of them civic positions have specific coaches. You know? Yes, Tom Brady probably has two coaches, I guarantee, as a coach and an assistant that follows up on him, as well as probably another coach that does you don't even see, well, probably a nutrition coach, probably a flexibility coach, probably like there's probably a whole team of experts that are stepping into their area of expertise to help guide him towards his the highest level performance. And you were talking about somebody who's performed at a high level. You cannot like the guy. I don't care what people but at 4042, years old.

Amy Randsell  25:00  
My goodness, yeah, and he's done it consistently over and over and over again. I'm sorry, but there's huge lessons for all of us to learn from that. And a big piece of his is definitely his commitment and investment in himself and his own performance, which means so let's bring it around from the coaching, because I do still want to get into virtual assistance here. We got a little time. I have a real estate agent, and we chatted a little bit about this before the show that that, you know, Agent out there, they're starting to do well, at what point should they start considering a coach in breakthrough? I mean, what is your experience? Let's put it that way. How to answer that question is, when is the right time to hire a coach? Or is there a right time? Is this? You know, should someone just entering the business new, hire a coach? I don't know what? Okay, so that's such a relative answer, and it really comes down to really, truly, in my opinion, do they want the result they say they want? And I know this sounds like such an abstract answer, but this is the defining difference, right? Whether you're a brand new agent. I know agents who brand new out of the gate, understood the value of having support, coaching and direction, and immediately invested in it, and that served them very well. And then I know people who wait two or three years because they want to save the resources, and oftentimes those people were kicking themselves in their own butt later, because, like, what I wish I had done this two years ago, right? It just really comes down to how committed are you to the result that you want, and are you willing to invest in yourself to have that? That's it. Okay? It's a really clear thing, because we all know the people who are very scarcity mindset, and they're so afraid to buy business cards. Well, what if I don't get a listing, I can't afford what I spend on the business cards. I mean, they're just in such a what if. What if? What if, oh, god, oh god, oh god, I can't do this, that they're preventing themselves from the abundance that's sitting there for them all. There's, there's, I mean, we're a giant ocean of opportunities, but you've got to go turn around and face towards those. And so coaching, you know, is that is something that I believe everyone should have from day one, but you've got to be, you got to want it and be committed, right, right? So let's turn a little bit to Riva global. You're wearing that beautiful hat on there today. Tell us what brought you into that in 2018 based on your your resume, because you've got, you've got several things encompassing going on all around Riva. Tell us about Riva. Yes, so Riva global, which is our EVA, which stands for real estate, virtual systems.

Amy Randsell  27:23  
It was actually, it's been, we're eight years now, total in business, and the CEO, Bob la chance, I've known and done partnership stuff with him for almost 1718, years now, and all different types of projects. The Riva was born out of this, this desire all of us being part of coaching masterminds and coaching groups, all of us doing coaching at a high level, building up some huge coaching programs, doing that, working with these clients and ourselves in our own real estate businesses, and hearing constant frustrations from people of trying to scale, trying to be more efficient, not being able to afford people that can hire in their local office, but feeling overwhelmed. They're wearing every hat in their business. They're totally stretched. And then we would hear stories of people who attempted to hire virtual assistants to take some of that workload off and have bad experiences. And so putting all of that together, we're like, Well, how can a company be formed? Because this is what what good companies do, right? We find a need in the marketplace, we find somewhere that nobody else is filling that gap at a high level. And how can we do that? Right? So that's how Riva was born. It was like, how do we solve this problem and actually not have the bad rap and bad bad issues stuff we've been hearing about, virtual assistants give people an opportunity to bring in talent so they can scale their businesses, run things more efficiently, get their personal time back, not be so overwhelmed in their businesses, because oftentimes, as you know, business owners will get to that point where we lose our joy or almost become resentful of our own business because we're getting up on a Sunday to do bookkeeping, and we'd rather be watching, you know, cartoons with their kids or something. So Right? Or we want to go golf on a Saturday afternoon with our guy friends, and instead, we're doing, I don't know, we're posting stuff on social media. So,

Amy Randsell  29:07  
right? And we filled all these shoulds and shiny pennies, and it's overwhelming. And so when we can, how can we give people the joy back in their business by providing them real support this talented and dedicated to them and solve it with virtual assistants, which are 1/3 to less of the cost of a higher in office, generally, and not the challenges that we've been hearing with virtual assistants generally in the marketplace.

Tracy Hayes  29:34  
So dig into that a little bit. I think it's obvious, because, you know, I've done a little bit of research, and I understand what you're saying, but not everyone would understand that statement. That statement, the virtual assistant being less expensive than the obvious hiring somebody in the office. Because, yeah, if I understand the virtual assistant, maybe you only need them for four hours a week, right? So it's Riva global. Our virtual assistants are dedicated, part time or full time hires, so they do.

Amy Randsell  30:00  
Come a team member for you. So there's a little bit different commitment thing with riba, which is why we actually excel as a company. So our virtual assistants are in the Philippines, almost primarily, and they are highly dedicated, college educated, screened. We do just profiling, predictive index all kinds of things to create a match.com if you will, process of putting our client with exactly the right fit of virtual assistant, and then we help as a team engage with them and their virtual assistant to keep that a truly beautiful experience all the way through. Some of our clients have had VAs for six, seven straight years. The same virtual assistants, right, but the cost difference, on average, being that it's an overseas virtual assistant in some ways better than us at things. I mean, I have VAs that work for me personally, that are so much better than me, they run circles around me from a talent perspective, at what they do, but the same cost of hire on US soil would be extremely high compared. So now I'm able to get a lot of hours per week dedicated to my business by a highly talented and dedicated individual without the same price tag. So now, when we talk about making an investment for a return, return on investment, right? I have the ability to do that and mass scale. 

Tracy Hayes  31:15  
So what are some of this? What are some of the tasks that your virtual assistants can do. I mean, from a real estate help, assisting an agent. Y

Amy Randsell  31:24  
eah. So for talking like to an agent, for example, first of all, there's unlimited tasks that virtual assistants can do. So I always start up here and say, Listen, 90% of what you do is done on a computer or phone, right? So that means, if 90% of what you do is on a computer or phone that somebody else can do that for you. That's the first thing. I try to get everybody into that mindset for a minute, because we try to hold on to things and say, well, nobody can do this. But me right. So we got to get past that hurdle. Okay, then we can dive into tasks for transaction coordination, contract to close coordination, listing, marketing, property marketing, you know, prep, listing, appointment preparation, open house, marketing, property management. I mean, there. I mean, it's endless what virtual assistants can manage. For you, I have an executive assistant, virtual assistant of one of the many that supports me personally for my brokerage team. He's the one handling all the administrative stuff for that entire team. I don't do any of that. It's it's great. I'm able to pull back away from that. We have another virtual assistant that does all of our nurturing marketing, like an ISA, like they're doing all of the touch base marketing, running the text message campaigns, the RBMs, the emails they're making, all that's going out. They're making outbound calls all day long. That's all he does to our to our lead base. So their lead base is constantly being nurtured. So there's just so many things that you can take off your plate. I mean, imagine it this way. If listings are your strength, let's say you're a real estate agent, and listings are your strength, and listings are where, ultimately, you make the most money for your business. What if you could go on listing appointments all day? How much money would you be making? You know? If you know that you convert one and two listing appointments to a listing and you're only going on one appointment per week because you have all these other things weighing you down that you have to do, well, what if you took all of that off and now you could go on an appointment per day? Run the numbers right? You just added another six figures, two, three times over to your bottom line for the year, simply by taking awesome but Amy, they're not going to be able when they they call the client or call the possible client, they're not going to be as good as I would be in scheduling that appointment. I get over yourself,

Amy Randsell  33:34  
right? And no joke like this is important whether you hire a virtual assistant or someone in your own office, right? This is that's a mindset thing, when we think nobody's going to do it as well as if we're in our own freaking way. And the reality is, listen, Coca Cola isn't one employee, right? Amazon's not one employee. How did they get so big? They got big because they work with people. If you want to expand your bottom line, you're either going to hit hit the ceiling of what you can do yourself, or you're going to need to bring people onto your team, right? Virtual assistants can be just as good as you, and to use some Gary V language for a minute, although the appropriate end

Tracy Hayes  34:12  
of it, right? He's talked about this many times. I love when he talks about it, that when we bring people on, they're not going to maybe care as much as you, but they're going to care as much as you, as the leader, encourage them to care. So law of the lid, it's on you if you can get them to care and be excited and hold them accountable and nurture and grow them as a team member, then they're going to get results for you. And it's on you to continue to measure that right. And not every hire is the right hire. And so then you find more. I've heard it on on several podcasts, and you know, you and I see, you know, eye to eye, you're definitely, from my standpoint, preaching to the choir. And agents have to realize, as well as loan officers, because obviously I'm in that field, and I'm studying that side of the same thing that you're talking about doing, just for the agent. In this case, the reality.

Tracy Hayes  35:00  
Is when you're making the phone call, that's a whatever $1 an hour job, it's dollars an hour. When you're out doing that listing appointment, you're talking hundreds of dollars an hour. Because if you nail that listing appointment, how many hours you're actually going to spend on it. You know right now, houses are being sold in our area in a couple days,

Tracy Hayes  35:21  
full asking price sometimes over. So how many hours did you actually spend? So, yeah, you could just double the amount of listing appointments you're doing now. What that's changing your zip code, okay, you're, you're, you're in a total, you know, for because you're worried about what that client, that possible client, may think, but the problem is, you're able to reach, who knows, many, many more people, and you only need a few a month to really live great in our in our world of real estate, 

Amy Randsell  35:51  
absolutely. So you get that exponential win, and you don't feel you feel better. I mean, this is also there's a personal benefit and reward to this too. You're not nearly as exhausted, stretched and overwhelmed and going in 10 different directions every day to chase the shiny pennies and the squirrels, right? So it definitely will make you more overall. Will they convert as high as you know, but they'll talk, they'll talk to 10 times more people, right? So overall, you get the reward you said something really key there. I want to just point this out to people. And I always love to point this exercise out. You know, first and foremost, people will say, Well, I want to make, you know, they'll come to me as a coach, and I'll say, Well, how much did you make in gross commission income last year? I always have this little thing they fill out, right? And I'll look at that, and then I'll say, and what's your goal for this year? And they'll be like, you know, well, I made, you know, $83,000 last year in gross commission income. This year, I want to make 500,000

Amy Randsell  36:41  
kind of thing all the time. I'm like, Okay, well, that's, that's not, I'm not saying it's not attainable, right, but it's gonna definitely mean doing things differently. They write books about that when they're done.

Amy Randsell  36:51  
And I'll have them show me, like, I'll have them track their activity for like, two straight weeks, and I have them show me all of the things that they're doing, and I will go through and I'll highlight, you know, in red and green, the revenue generating activities versus the ones that aren't. This goes all the way back to my 20 years ago corporate history, and I will show them that, and I'll say, Okay, well, these things in red are $10 an hour, $15 an hour activities that can be done by a virtual assistant. Because here's the thing, if you want a $500,000

Amy Randsell  37:19  
looking bank account at the end of the year and you're doing $15 an hour work, your bank account will look like someone who makes $15 an hour period. Yeah, this is the law of physics. When we have too many time hours in the day, like, I don't know about you, if you have a special arrangement with God to give you more hours, let me know.

Amy Randsell  37:36  
Yeah, so it's just but that seems to be what it is. Another good exercises, saying to people you know that listing appointment that you said is worth hundreds of dollars, right? Well, what are you what if 500,000 is your goal? How does that equate back if you took off a month of vacation for the year and only worked 35 hours a week, this just be hopeful here, right? Come back to say, well, what is that per hour that you're actually generating? Right? And then think, ask yourself the question every time you sit down to do something, is that a 300 or 400 or $500 hour on activity? Because if it's not, you can't expect that income goal for the year. So, yeah, you know, give yourself those again. What coaches do? We point out those things, we ask those tough questions.

Tracy Hayes  38:17  
 So we could go on, I think, for a little while, you know, for hours longer, but I think I definitely want to, would love to have you, you know, you definitely come on the show again, you know, six months a year from now, and you just continue that. Because what it's so valuable information. There's so many great people, and I'm sure you want to reach out to and coach, because they just have so much more potential in them and can change, because we all want to, I think we all intrinsically and real estate agents are generally giving people. They generally like to be involved in charity and so forth, in that, you know, the take your income from 83,000 to 183,000

Tracy Hayes  38:54  
could you, you know, donate some more? Could you? And it's not really more time. And that's where I think one of the other things that we didn't really dabble into people like, Oh, if I'm going to try to make 200,000 I got to work twice as many hours. Now, that's not true, because there's coaches out there that will guide you on how to how to still keep it in a reasonable week 

Amy Randsell  39:15  
oftentimes. And those are that are listening to what he just said, right? Yeah. Wouldn't it be great to help even more people? I mean, think about the lifestyle for your own family. It's not about working more it's about working more efficiently. And a good coach is going to help you decide on all the things you can eliminate, get out of the way that you don't even need to be doing at all, all the things that aren't going to take you where you want to go, and they're going to help you think of the ways to more efficiently accomplish the same goal, which virtual assistants. I everybody that works with me ends up adding virtual assistants to their team because they start to realize the value of that. And when it does for you, it's not about working twice as hard, it's about getting greater results for less effort. And hey, by the way, that's what we all go into business for, isn't it? Because isn't that the dream? I'm going to go be an entrepreneur so I can have my freedom. Freedom.

Unknown Speaker  40:00  
Us,

Amy Randsell  40:01  
then we don't go get the freedom. We trap ourselves, and we're working 20 hour days and we're stressed and we're sad and we're frustrated and we want to give up and and by the way, those are the clients we most of the people who end up working with us are literally sitting at that little spot right there, but they're not happy with how things are. They know it can be so much better. They're watching other people accomplish. How do I get there? How? Right? And so we have to go through that transitional process, which is both internal and external and tactical, to take them there. But that's it, right there. We don't have to work twice as hard, right? So if I, if we can take that belief away, we'll go fill all that gap in with all the efficiencies to get you there. And one piece of that may, in fact, Amy, what's the best way for that for anyone listening, to reach out to you? Absolutely, I would love to connect with everyone. They've been trying to grow my my Instagram. So we've been telling everybody, please find me on Instagram. It's Amy Randall, underscore B powerhouse. You can also go, just email me and the team, the appropriate team member will work with you. It's Amy at Riva global calm. Just send an email, and this will be in the show notes too. For everyone listening on the podcast, it'll be in the show notes as well. Yes,

Tracy Hayes  41:09  
but hey, I want to, did I lose you there on the connection? Okay, the audio, I mean, the videos off a little bit. If you are in Jacksonville, would you please look me up? I would love if you are making some sort of tour in Florida, come by. I will put some some butts and some seats for you,

Tracy Hayes  41:30  
if you're if you're swinging through so reach out. Sure, absolutely, I would love to make that happen. And thank you so much for this. This was lovely. I i so much, enjoy just whatever, whenever, we can create impact for others in a positive way. We are just all over that definitely, definitely, hold on. I'm going to just sum up the show here, folks, Amy RANS, Riva global, you're going to take your game to another level, and the agents that are listening on. This is so valuable. And I'm sure you'll do a consultation, you know, you know, with them, and whether a coach or virtual assistants even worthwhile for them at this point, but just have a chat with you here. So thanks again.

Podcast Intro  42:15  
This may be it for today's episode of Real Estate excellence, but we both know your pursuit of excellence doesn't stop here. To connect with the best of the best and really take your skills to the next level. Join our community by visiting Tracy Hayes podcast.com where you'll meet more like minded individuals looking to expand their inner circle and their personal experience that's available at Tracy Hayes podcast.com you

Speaker 1  42:46  
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Speaker 1  42:51  
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