Bella Taazieh: All Things Real Estate AI
What if your smartest, most efficient business partner was already on your laptop — and free?
In this episode of the Real Estate Excellence Podcast, Tracy Hayes dives deep with with 24-year-old trailblazer Bella Taazieh — a rising force in Northeast Florida real estate who’s harnessing AI to build a modern, personal, and wildly productive business. Bella unpacks how she’s blending ChatGPT, Gamma, Notebook LM, and more to save hours, close deals faster, and create lead-gen systems that work for her — even while she’s at the beach.
From building her own GPT assistant to turning transcripts into podcasts and sending weekly AI-generated “Deals of the Week,” Bella’s strategies are not just innovative — they’re replicable. She breaks down how even the busiest solo agent can reclaim time and scale their impact by letting AI carry the heavy lift. Whether you're tech-curious or AI-obsessed, this is the blueprint episode you've been waiting for.
If you're a realtor stuck in the hustle and grind, it's time to future-proof your business! Subscribe now, share this episode with your team, and follow Bella for game-changing content. Want Bella’s GPT tools? DM her now on Instagram @bellataazieh and unlock your AI-powered future!
Highlights:
00:00 – 07:58 Bella’s AI Philosophy & Client-Centered Automation
- Why AI isn't impersonal—it's powerful
- Helping more clients without losing personal touch
- Fear vs. opportunity: why agents must adapt
- Hiring AI without payroll
- Examples of AI replacing team roles
10:11–21:16 ChatGPT as Your Smartest Assistant
- Bella’s “Who Am I” project: feeding ChatGPT her story
- Letting AI learn your tone, habits, and goals
- Using ChatGPT for negotiations and emotional intelligence
- AI-generated bios for branding
- Using AI like a personal coach or mentor
21:17–33:15 Building Lead Funnels: 250 Leads with Zero Ads
- Creating the “Deals of the Week” email funnel
- Turning weekly listings into relationship-building touchpoints
- Mass emails that feel personal
- Workshop results: leads within 11 minutes
- Why simple formatting and real-time data beat Canva graphics
33:16–45:00 Custom GPTs & Gamma AI for Seller Presentations
- What a custom GPT is and why you need one
- Bella’s Control+Me GPT and its four powerful commands
- How she created presentations in 5 minutes with Gamma AI
- Real-world example of winning a listing on short notice
- Beat experienced agents using speed + AI insights
45:01–57:45 Notebook LM & The AI Podcast Hack
- What is Notebook LM and how to use it
- Turning training sessions into listenable podcasts
- AI-generated conversation between two fake hosts
- Training your team with AI audio content
- Brainstorming business models from knowledge conversion
57:46–01:09:35 Automating as a Solo Agent: Scaling with Systems
- Using Trello + Zapier + ChatGPT for email workflows
- Email funnels that feel personal but are fully automated
- Creating daily motivation prompts from AI
- Monday GPT: the brutal but honest motivator
- Why AI saves time, energy, and sanity
1:09:36–01:18:51Branding, Follow-Up & Where Agents Waste Time
- Branding is not your logo—it’s your legacy
- Using AI to stay top-of-mind with leads weekly
- Automating touchpoints without sounding generic
- Following up with 200+ leads in 5 minutes
- Top two AI strategies every agent should implement now
Quotes:
“Every single one of my clients feels loved—because I use AI to give them more of me, not less.” – Bella Taazieh
“I created a GPT called Control+Me. It’s my assistant, strategist, and motivator all in one.” – Bella Taazieh
“I built a Deals of the Week system that gave me 250 leads, 5 consultations, and didn’t cost me a dime.” – Bella Taazieh
“AI isn’t here to replace agents—it’s here to empower the ones who are willing to lead.” – Bella Taazieh
To contact Bella Taazieh, learn more about her business, and make her a part of your network, make sure to follow her on her Instagram.
Connect with Bella Taazieh!
Instagram: https://instagram.com/bellataaziehrealtor
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Website: toprealtorjacksonville.com
Website: toprealtorstaugustine.com
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#RealEstateAI #BellaTaazieh #ChatGPTForRealtors #ControlPlusMe #AIRealtor #DealsOfTheWeek #LeadGenerationTips #RealEstateInnovation #AIWorkflows #SoloAgentSuccess #RealtorMarketing #DigitalRealEstate #AIProductivity #NotebookLM #GammaAI #CustomGPT #RealEstateBranding #ModernRealtor #AutomatedSystems #TimeSavingTools
Are you ready to take your real estate game to the next level? Look no further than Real Estate Excellence - the ultimate podcast for real estate professionals. From top agents and loan officers, to expert home inspectors and more, we bring you the best of the best in the industry. Tune in and gain valuable insights, tips, and tricks from industry leaders as they share their own trials and triumphs. Whether you're a seasoned pro or just starting out, a homebuyer or seller, or simply interested in the real estate industry, Real Estate Excellence has something for you. Join us and discover how to become a true expert in the field.
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REE #275 Transcript
[00:00:00] Bella Taazieh: There's a misconception. People are like, "Okay, but that's so surface." No. Every single one of my clients feels loved by me because that's super, super important. I'm not using it, again, to make them feel like they're talking to an assistant that's virtual or a robot.
I'm using them to talk to me, but I'm just using it to automate so I have time to help everybody and service everyone on the top-tier level.
[00:00:45] Tracy Hayes: Hey, welcome back to the Real Estate Podcast, where top agents, innovators, and thought leaders share their strategies to dominate the real estate game. Today's guest is not your average realtor. At just 24 years old, Anabella—
[00:01:00]
Taza—
[00:01:02] Bella Taazieh: Close enough.
[00:01:03] Tracy Hayes: —is quickly becoming Jacksonville's go-to expert in AI and real estate. She's blending her finance background, digital marketing savvy, and fearless personal brand into a force that helps agents across Northeast Florida modernize their business.
Born and raised in Jacksonville, Bella knows every corner of the First Coast and is already closing self-generated deals while teaching cutting-edge AI and branding workshops to fellow agents.
She's a faith-driven entrepreneur, a beach-loving content creator, and a systems builder with a bachelor's degree in finance and a double minor in marketing and digital analytics.
Her unique approach to real estate is all about marketing business that's modern, memorable, and bold—without losing the heart and hustle that makes agents irreplaceable.
So, if you're an agent wondering how to use AI tools like ChatGPT, Gamma, Notion, LLMs, and others without sounding like a robot—or if you're just trying to finally stand out online—this conversation is for you.
Let's welcome Bella Tazieh to the show.
[00:02:05] Bella Taazieh: Well, thank you. Welcome. I appreciate it. Hi. Excited.
[00:02:07] Tracy Hayes: I'm excited about our conversation today. Obviously, this is the trending thing, right?
[00:02:11]
AI to everything. AI. So—get some hits on there—but I'm really curious, 'cause I've learned recently, and many people have seen me go around and talk about DALL·E, the AI home search.
[00:02:20]
Yeah. And it's really, really—the younger the person is that we present it to—they understand the power of what's actually going on right now.
[00:02:31] Bella Taazieh: I completely agree with you. And I think a lot of people are so afraid of using it, but it's the best tool. I think so many think, "Oh, I want to be old school. I like the old school. I like the personal touch."
I'm not saying that I'm not personal—I'm just using it because I want to get ahead.
If you don't catch up to it, you're gonna fall back while everyone else stays 10 steps ahead of you.
So I think it's super crucial that realtors hop on it now. Right? It's still here. It's already here.
[00:02:55] Tracy Hayes: Well, you know, everyone always talks about work-life balance and all this stuff.
[00:02:58]
I don't think we—
[00:03:00]
realize, I guess, if we didn't have to pay other people—yeah—we didn't have payrolls—if money wasn't a thing and we could hire five other people to help us with our real estate business, obviously we would do it.
[00:03:10]
Would you agree AI is really like hiring other people without a payroll?
[00:03:17] Bella Taazieh: Oh, yesterday I was in a mastermind and I was listening in on some—and it was, it's a great mastermind, about 80 people. And there was this company—I'm not gonna say which one—but basically they let go of three employees because AI was able to replace them.
Right? That's crazy.
Imagine being able to profit and just have a better return on your investment by using AI to systemize your whole process on the backend.
And you may not need some assistants at this point, which is pretty crazy, so—
[00:03:41] Tracy Hayes: Right, right. I'm gonna have you pull that mic just a little 'cause you're very soft spoken.
All right, just tilt it towards you. Yeah, there you go. Good. That's better.
[00:03:50]
And I—well, it's interesting you say that, and I don't think people should fear the layoff. I think they should embrace the opportunity right now.
Yeah.
No matter what you're doing—whatever you're in—real estate or whatever—
If you're not going in and using AI to some level, and if you are just using it to some level, you're better than most.
[00:04:08]
'Cause most people are still not using it. Start to learn it. It's moving very fast.
But you said here—you've embraced it—and you're actually sharing your knowledge with others.
There's only a handful of those people actually really doing that.
[00:04:21]
Yeah. There are some people out there doing—I think, I've seen some advertisements—people on my side, on the mortgage side, going out saying they're doing an AI class.
But I really believe they're just talking about, you know, writing an email.
Mm-hmm.
Doing a listing description.
I see some of these people actually talking AI—but they're not even using it for their Instagram captions.
[00:04:40] Bella Taazieh: Yeah.
[00:04:41] Tracy Hayes: Which—you should be doing that. So it's always the same—but there's a lot of talk out there.
[00:04:44] Tracy Hayes: There's very few who have dove in like you have.
[00:04:48] Bella Taazieh: Yeah. No, I use AI to get results. There's a difference. I don't just use it like every other average realtor. I use it for the results, and I've proven my system. So before I even spoke to everybody that joined this workshop and attended it, I made sure that my—
[00:05:00]
what I was bringing to the table was something legit.
I've already gotten someone reach out to me. I taught this class on Friday—today is Monday.
Yesterday, one of the agents had used what I taught—using ChatGPT to send the “deals of the week” at 12:00 PM. First result from a lead came in 11 minutes later.
It works.
[00:05:20] Tracy Hayes: That—no, what you just said is brilliant. You're doing it to get results.
[00:05:24]
Because you can get caught in doing a lot of the other frill things, you know—and I'm probably guilty of that—doing a lot of the other things.
'Cause I do put out a lot of social media from the show and all that kind of stuff.
You know, using it for that, but—actually move the needle for your business.
[00:05:40] Bella Taazieh: No, I completely—that's exactly what it is.
You can't use it to—just—don't let ChatGPT be your thoughts. Let it be the tool that you use to help, I guess, organize your thoughts and help you brainstorm in an even better way.
At the end of the day, don't let it be your voice.
You have to have your own voice. You just utilize AI to help you build your brand. And that's
[00:06:00]
how I see it. I'm not afraid of it, you know?
I wanna stay ahead, and that's super important.
I think even like the older crowd—they get so—they're like—you know, you just said it earlier—the younger crowd understands it.
We understand because we see what it could do for us.
We're not looking at it as a tool that's just a robot that's gonna do our work for us.
No, of course we can all use it for, you know, like a listing description—things like that.
That's not what AI should be used for. Yes, we can use it as guidance, but it's just—using it to build you and your business—because it is smarter than us at the end of the day.
It's just—understanding how to use it is super important. And I think a lot of agents are misunderstanding that point, and I think that's crucial in this industry.
You have to understand how to use it.
And so my goal in that workshop was to show people how to not be afraid of it and how to use it to actually help you instead of replace you.
There's a difference.
[00:06:48] Tracy Hayes: Yes.
[00:06:49] Bella Taazieh: Yeah.
[00:06:49] Tracy Hayes: Well, you're enhancing your own personal skills, right?
[00:06:52]
I mean, that—that's really what it’s becoming. You're enhancing your abilities.
As someone—you know, I mentioned Lyman Starr with the DALL·E—and he mentioned like when
[00:07:00]
he's working out, he's actually talking to it as if it's a good friend.
[00:07:03]
That's—
[00:07:04] Bella Taazieh: That's exactly—
[00:07:04] Tracy Hayes: —and he's getting feedback from it.
I haven't reached that level—to actually have a conversation with it—but you can have a conversation with it.
[00:07:12] Bella Taazieh: I'll tell you what I've done with Chat, and I think every realtor should do this. I said this actually—and everyone's face was like—this is probably a little crazy.
But essentially what I did with my Chat—Chat's my bestie. Like, this is just a thing. It’s gonna be your friend at the end of the day.
It's your assistant. Think about it like that. It's your assistant, it's just AI.
So Chat—I basically created a project and it’s called “Who Am I?”
And essentially what I did is—I gave Chat my whole life story.
And I was like, “At the end of the day, if someone wants to find out something about you, they’re gonna figure it out anyways via social media. So don’t be afraid of it—and just tell Chat everything.”
[00:08:00]
So it knows my whole life story. It knows key details that I think are super important, that are going to help me build my brand.
It knows my personality, it knows what I’m going for, it knows my business goals—everything.
And that way, I can use it to be—like, help me build my voice and build my brand. And it will understand you—instead of sounding like every other realtor who sounds like a robot.
You don't want that.
People can detect when it’s ChatGPT. But rather, just use it to be like your conversation—your voice.
Does that make sense?
[00:08:16] Tracy Hayes: Yeah. No. A hundred.
[00:08:18]
What you’re doing—you’re getting it to know you, too.
'Cause one of the other things that I’ve learned is, as our generations migrate—
[00:08:24]
Yeah.
[00:08:25] Tracy Hayes: —we're seeing more and more people using—you know, everyone likes to use ChatGPT—but there are those using Claude, and there's other platforms as well that they use.
[00:08:33]
The AI is searching for its own language.
[00:08:33] Tracy Hayes: You know, so what's gonna happen is, as the generations migrate—and of course Google’s obviously trying to, you know, change their—but their platform is designed to make money from the advertisements that are put on there, which we've basically been overwhelmed by.
And actually I was on Facebook today, and it’s like—you even click a little video on
[00:09:00]
Facebook of somebody, for less than a minute—you’re getting an ad, right?
[00:09:03] Bella Taazieh: Mm-hmm.
[00:09:04] Tracy Hayes: And we want answers. You know, that’s—I think—why people use AI and they go in there, because they want an answer—just like they're talking to you.
If I ask you a question, hopefully I’m asking you because you have an answer and you're gonna help me, right?
[00:09:17] Bella Taazieh: Of course.
[00:09:18] Tracy Hayes: You're not gonna go, “Well, here’s all these other things…”
But anyway, what I was getting to is—getting to know you, as you were just describing—in and out.
Telling it your life story consistently and then having it write a bio for you.
Because especially on your business platforms—whether it’s LinkedIn, your own personal realtor website—update the bio as you’re giving it more information.
“Hey, update my bio,” and it will give it—put more spin to it.
Because when AI is searching, it’s searching for other AI language.
[00:09:49] Bella Taazieh: It’s true.
[00:09:50] Tracy Hayes: It’s just rewording what you’ve put into it—maybe a little more eloquently than—a little better English for those lack-of-English-majors like myself.
That’s what I use it for.
[00:09:58] Bella Taazieh: Yeah.
[00:09:59] Tracy Hayes: You know, obviously emails—the primitive thing. But even some of those—
Some of the times people—
[00:10:00]
You know, you might be in a negotiation, whether on your side or on my side.
I’m working with an underwriter trying to get something approved.
I'm like, “No, this will work. Come on,” or ask for an exception.
I actually start stuffing the situation into Chat and say, “Here’s the situation. I’ve got an underwriter I need to ask an exception for. So I need to have the other benefits of it,” and all these things—and it writes this nice eloquent business email for me.
And it blows people away. Because most people are not using it.
And I think it will help also those emotional types—like me too—
Sometimes you can get a little hot in how you might come across on an email or even on a text.
Have ChatGPT write it in a softer tone.
You might spit in all the—
[00:10:43] Bella Taazieh: Yeah.
[00:10:43] Tracy Hayes: —heat, but let it write it back in a way that's better.
[00:10:46] Bella Taazieh: That's true. It's true. True.
[00:10:47] Tracy Hayes: And so it comes across a little better.
[00:10:48] Bella Taazieh: No, that's so funny that you say that. 'Cause I tell Chat, I'm like, “Hey, make this sound like me. Be nice.”
And I'm like, “Here’s how I feel…” And I use it for negotiations too. It’s pretty cool—you can utilize it in that way.
But again, I think I said this
[00:11:00]
before, and I think this is super important: don’t allow Chat to not sound like you.
Because—if it doesn’t know you—it’s gonna sound too professional.
And imagine—can you think about it?
Let’s say you have a client and you’re sitting here and you send such a professional email—
And you’re texting like you’re the best realtor in the game.
And then you go and you converse with the person in real life and they’re like,
“You don’t even sound like this.”
Like, no—it still has to be you.
And I think that’s why it’s key to build the brand on it.
And so—explaining who you are.
[00:11:28] Tracy Hayes: So let’s dig into the details—we talked about that pre-show.
Some of the top—the great topics that we want to talk about.
How do you get it—what are some of the things that you’ve learned and you’ve implemented in it to get it to more sound like you?
[00:11:40] Bella Taazieh: So basically I built a project on Chat.
Clicked on it. And then what I did is—there’s like an actual little microphone tool on there.
Clicked on that—and I sat there—
I know this is gonna sound crazy—but I sat there for an hour and I told Chat my whole life story.
Like I said—from like how my parents immigrated here, I was born here—like everything.
Like what I like to do,
[00:12:00]
hobbies, how I did in school, which schools I went to—
like I told it everything that you could probably think of.
Chat knows me.
And I think it’s really, really important because now—whenever I start talking to people and I use it, whether it’s to create scripts or whether it’s to create my systems and stuff—it knows now.
Even my AI tells me which AI I should use because it knows me. You know what I mean?
I think all these agents get so overwhelmed ‘cause there’s—
There’s a million tools out there.
It’s insane. There’s probably a solution for everything with AI, but it’s also finding which tools are best for you and which one is gonna help you step up, basically. Right?
And so that’s what I used it for. I basically told Chat everything—about my brand, what I’m trying to do.
And it knows my business goals, my 10-year goals.
And of course, you can give it more details, but it starts to understand you.
And it’ll become like your assistant.
[00:12:48] Tracy Hayes: I’m gonna add something personal to that.
[00:12:49] Bella Taazieh: Okay.
[00:13:00] Tracy Hayes: Alright. So I went into it and—losing weight's been something I've challenged my entire life.
Yeah. So I went into it and explained to it how I feel—physically—
[00:13:04] Bella Taazieh: Yep.
[00:13:04] Tracy Hayes: —during the course of the day. I asked it about a couple different diet plans that we see advertised all the time.
There’s one person that it does not like—I can tell you that.
[00:13:13] Bella Taazieh: Okay.
[00:13:14] Tracy Hayes: I didn’t even bring up the name, I just—the brand that he’s across—and it’s like, “Oh, stay away from that guy.”
Yeah.
But anyway, it’s like having a personal—
Now, I’ve only been doing it for a week—it’s not like, “Hey, I went in, I’ve lost 20 pounds.”
Yeah.
But I can talk to it like, “Hey, this is what I ate this morning—
[00:13:34] Bella Taazieh: Yeah.
[00:13:34] Tracy Hayes: —what should I eat for lunch?”
It'll plan out menus for you—all based—
And then it comes—it’s planning, it’s not just spitting out things. It’s talking to you like it’s another human being, going—
[00:13:46]
“Hey, the reason why you felt—you know—had brain fog this afternoon is because you ate—probably didn’t get enough fat at lunchtime. So tomorrow we need to make sure we include a little bit more of that.” Whatever it is.
But it’s actually—in talking to you—it’s actually encouraging you.
[00:14:00]
You're not asking for encouragement—it actually just was giving it.
And it was just—it’s amazing to go back and forth.
And then I say, “Hey, you know, I’m doing this regimen that we talked about—it’s a lot like, basically semi—like the carnivore diet. So I’m eating a lot of meat.”
And I said, “Well, I’m going to—my kids wanted to go to Burger Barn on Sunday before the movie.”
I said, “I’m going to Burger Barn. What should I get?”
[00:14:22] Bella Taazieh: Yeah.
[00:14:23] Tracy Hayes: It didn’t have Burger Barn’s exact menu.
So I Googled it and I—there was a picture of the menu. I uploaded a picture of the menu to it, and it read it—and then came back and spit it to me:
“Yeah, get this. Get this. And if you don’t want that, don’t get the sauce on it. But just, you know—boom, boom, boom,”
And it spit it right out.
It’s amazing. And even at the primitive level that that is—
It’s like having your own personal diet coach next to you.
Because it’s bringing all that data from the internet that’s out there and bringing you the answers.
[00:14:52] Bella Taazieh: You want to hear something crazy? That’s funny that you say that because I have a setting in Chat where I have a business coach.
I use Chat as my business
[00:15:00]
coach—to teach me what to do.
Like, you don’t have to—
I think you save so much money by it.
It’s like a personal friend—but it’s the smartest friend that you’ll ever have.
It’s the smartest assistant you’ll ever have. It’s the best tool there is.
I think agents need to understand that. You have to use it for what you're looking—
You give it your problems and it will give you solutions.
It’s just cracking that piece of the puzzle—
And then utilizing it to give you the best solutions out there.
And I think that’s super important in this industry. Like, it’s so smart.
I think agents really should just try to use it in the best way.
Like I said—give it your voice. Give it your personality.
And I think that’s incredible because—look—it’s like your own coach, and you don’t have to pay anyone.
And it—it’s smart.
It knows it probably better than an actual human. So—
[00:15:43] Tracy Hayes: I found it just with the diet—when I really got down in the details of how I feel through the course of the day, my energy levels and everything—
I really feel it is bringing—where a human tries to—they have their own biased slant in it—
[00:15:55] Bella Taazieh: Yeah.
[00:15:56] Tracy Hayes: It’s actually looking for data out there to back up
[00:16:00]
how I feel. And to me, it’s spot on.
The way it was explaining it to me—I was like, “This is spot on.”
[00:16:06] Bella Taazieh: It’s mind-blowing. Yeah, it is. It really is.
[00:16:08] Tracy Hayes: You know, I talked to a friend of mine who’s in pharmaceutical sales.
[00:16:11]
Yeah.
[00:16:12] Tracy Hayes: And he says they’re actually building AI out to be able to take the symptoms—like a 55-year-old male—with these, you know, blood—
All the information they pull from you and all that kind of stuff—
And input it into the system. And when—whatever symptoms they’re having—to match it with someone around the world that is so similar—
To those—similar situations in those databases—and match it and then come up with, obviously, a, you know—a drug or, you know, whatever the answer is to the—
[00:16:36] Bella Taazieh: Yeah.
[00:16:37] Tracy Hayes: —to solving that problem.
But man, I can—yeah. This is why—
You could be—this could be like a 10-hour talk. Just—
[00:16:38] Tracy Hayes: …hour talk. We could. We chat. You could see. So—
Alright, let's dig in for our—our—our agents.
[00:16:50] Bella Taazieh: Okay.
[00:16:51] Tracy Hayes: So, first two topics: it's not gonna replace you, but it's gonna empower you. And—as an agent—and really as anyone, but in this case we're talking about real estate agents.
And I—I want—I just wanna tip on—we know that 70-something percent of the real estate agents did not do a deal last year.
[00:17:04] Bella Taazieh: Yeah.
[00:17:05] Tracy Hayes: And of the 25% that did, I would say less than 5% probably did—15 or more deals.
[00:17:14] Bella Taazieh: Yeah.
[00:17:14] Tracy Hayes: You know, type of thing. So how are you gonna differentiate yourself to work bigger, better, faster?
[00:17:19] Bella Taazieh: So it's utilizing the AI. First of all—utilize AI to assist you and not replace you, like you said earlier.
That’s super, super important. So, for example, Chat even knows—I’ve given it, I’ve fed it—
Because obviously it’s gonna do its own Google research and use all those research engines and just figure it out from there.
But what I’ve done is I’ve taken data from the MLS. I’ve told it everything. I use specific, like, local research.
I’ve fed it into Chat and explained the type of market we’re in.
Because sometimes it’s difficult. There are people out there struggling.
Obviously, our market isn’t terrible—it’s still, you know, people are able to close deals.
But it’s like, what can I do to stand out and what can I do to stay ahead and keep up with these people and generate leads for my future and my business?
[00:18:00]
Right? So it’s using AI to systemize—have the systems and processes, build out everything, and build out your business and how you can generate leads.
And I’ve come up with something that really works—and I’ve tested it.
I’ve actually been able to generate 250 leads in the last two and a half months using AI.
[00:18:17] Tracy Hayes: Oh! Tell us more. Okay, good. Go deep.
[00:18:19] Bella Taazieh: So this is the thing that was—everyone was like, wow.
Alright, so there is a speaker, a keynote from Real—Sharran Srivatsaa.
I can’t pronounce his last name—whatever—he’s incredible.
[00:18:29] Tracy Hayes: We’ll put it in the show notes. Make sure you give it to me.
[00:18:30] Bella Taazieh: Sure, I’ll put it in something.
His last name—if you look him up, you’ll find him. He’s really, really smart.
He understands technology and he understands real estate.
He doesn’t do real estate, but he’s part of the business—he gets it.
[00:18:41]
Okay, so he created this idea called Deals of the Week.
Alright—not created it, but he understands it in a better way that agents should use.
But essentially what he did is—he said: create a Deals of the Week system.
That’s very simple.
Agents are out here trying to create the most beautiful graphics, wasting so much
[00:19:00]
time making this pretty Canva piece and sending it out to a bunch of people.
That is not going to bring you business.
You need to use something that works—and keep it simple—because time is money in this industry, and we all understand that.
So basically, what I did is I took his ideas. I told Chat—like, Chat already knows about it, that’s because it’s such a well-known thing—and I created a custom GPT.
And basically, I told it the tone—who I am—and I created it for agents to use.
I kind of generalized it, but I told it the tone that it should use. I told it that it should be natural, it shouldn’t sound robotic.
And I went into it—I’m like:
No emojis.
No dashes.
Nothing.
I don’t even want it to sound like Chat.
But keep it simple.
So I’ve created this thing where it’s called Deals of the Week and it talks about a home deal in a simple way—putting the address, keeping it compliant, of course, with the brokerages.
[00:20:00]
And then at the end, it also includes like a local spotlight—for, you know, something in our area.
And then I’ve even created something where it includes a market update.
Basically, you keep it—it’s so simple—it’s just bullet points. It’s a very, very simple email, and you mass email it to your leads, right?
And people out here really want to know what’s going on in our market, but they don’t want it so complicated.
They don’t need all these little links and details.
They just need—
[00:20:13] Tracy Hayes: So you sent that out to your potential buyers—or really kind of all your people that you’ve even just sold a home to?
[00:20:20] Bella Taazieh: Both—so they can share.
[00:20:21] Tracy Hayes: So they can share it. Hopefully.
[00:20:22] Bella Taazieh: I’ve sent it to my previous leads.
But I’ve also included it on my media and in my bio, and people can sign up for a weekly newsletter.
[00:20:30] Tracy Hayes: Ah! And that’s to your warm circle or your circle of influence?
[00:20:34] Bella Taazieh: Yeah. I haven’t even done anything to make people want it.
They just do.
And sometimes—if I have—so this is what I said. I’m like: if I have a lead that comes in and they’re nurture, right?
I’m like, “Okay—they’re like 12 months out.”
I’m like, “Okay, the market’s gonna be a little bit different a year from now, so why don’t we do this?
We can just talk about the Deals of the Week. I’ll add you onto the list—it’ll be one email. I’m not gonna spam anybody, ‘cause that’s annoying.”
And I’m like, “It’s valuable information.”
[00:21:00]
I had 250 people sign up in the past two and a half months.
I’ve only had 40 people unsubscribe from it completely—which is fine.
And then out of that, I’ve had five buyer consultations.
[00:21:11] Tracy Hayes: That’s incredible—without you really doing—
[00:21:12] Bella Taazieh: And it’s free. It’s free.
[00:21:13] Tracy Hayes: You’ve gotten the face in front of five people in the last few months—which, every agent I talk to right now—buyers are gold.
[00:21:18] Bella Taazieh: Oh yeah. I love my buyers.
[00:21:19] Tracy Hayes: That’s you.
The bigger the agent, the more listings they have right now.
I mean, there’s some teams that have 100 listings right now in—in St. Johns County.
Yeah, just narrow it down to that. It—it blows my mind.
So Deal of the Week—we might have to create just a video on that right there: how to create the Deal of the Week.
I don’t know—maybe it doesn’t even need a video—
[00:21:38] Bella Taazieh: Maybe…
[00:21:38] Tracy Hayes: Maybe… maybe. Yeah. I mean—just—well, I actually—I don't create—here's the question:
I want GPT—
[00:21:47] Bella Taazieh: Mm-hmm.
[00:21:48] Tracy Hayes: —explain, because I think—you know, everyone says ChatGPT—that’s the one, that’s the—you know, it's kinda like Coca-Cola, right?
[00:21:53] Bella Taazieh: Yeah. Yeah.
[00:21:54] Tracy Hayes: As far as, "Hey, AI is..." Right?
What is a GPT? Explain that to—
[00:21:57] Bella Taazieh: It is just your AI tool to utilize.
So it’s a tool that
[00:22:00]
understands research, knows everything about everything.
It’s basically using Google and all those research engines to basically create—like—
[00:22:08] Tracy Hayes: But isn’t it just—if I just go on Chat—isn’t it just doing that already?
[00:22:11] Bella Taazieh: What do you mean?
[00:22:13] Tracy Hayes: Using all the tools that you’re talking about—why do you create a GPT?
[00:22:15] Bella Taazieh: Why I—oh, why I created a custom one?
[00:22:17] Tracy Hayes: Yeah.
[00:22:18] Bella Taazieh: Okay. So if you want something out of your custom—like, you want a custom one to understand you—you can actually train it.
It’s weird. It sounds crazy—but you train it. And it’s like—as if you train a real assistant.
[00:22:29]
And you give it a description of what you’re using it for.
I created one that all agents can have access to—just, I wanna say that.
That’s why I’m saying you don’t even need a video.
I have trained it and I’ve prompted it where you can click a button—and it says—like, the first command—it has commands.
So you click on it, and it’s like: “Write my Deals of the Week email.”
All the agent has to do is give it the information—the key features that it already knows it needs—and then it creates the email for you.
So I’ve simplified it where you can create your Deals of the Week email in one minute, if you really wanted
[00:23:00]
to. Right?
All you do is click on Use the Chat, the custom one that I’ve created. You click on it, and it has the form of what agents should use it for.
And then you click on it—it understands tone, it understands brand, it understands that it’s for Northeast Florida.
It understands everything that it would need to know—the really important details.
And the reason that I think people should create custom ones is because it’s like you.
It’s like your assistant. It’s like having different assistants within AI.
Does that make sense?
[00:23:23] Tracy Hayes: A hundred. A hundred percent.
Yeah. I’m gonna do a split shot here of the two of us.
Those tasks that you have to repeat yourself—and I need to—I actually need to do it in my systems here.
Even loan officers that don’t have big companies that they’re working for—
Yeah—real estate agents—you’re sending out some standardized emails and so forth, on just a regular basis—
And you go into your GPT and say, “Send Sally the welcome email,” whatever.
And you already—it already knows you.
You put in the address or whatever—you may give it a couple, two or three different things—but it structures that
[00:24:00]
email to Sally in the tone that’s your tone.
That’s just, obviously, a very simple thing to do.
[00:24:06] Bella Taazieh: Yeah.
[00:24:07] Tracy Hayes: I need to create a GPT because I’m constantly going in and—I’ll start a chat session—I say,
“Okay, hey, I got the—here’s a transcript from Bella’s podcast. She’s on a Reel. She’s talking about this…”
I’m always having to remind it.
[00:24:18] Bella Taazieh: Yeah.
[00:24:19] Tracy Hayes: So—to make sure I get the best caption or description if I’m using YouTube or whatever.
[00:24:26] Bella Taazieh: Yeah.
[00:24:26] Tracy Hayes: Versus creating that GPT to where I just insert the transcript—I say, “Hey, this is what Bella is talking about in her 60-second reel in here,”
and it automatically is going to add all those things like the hashtags, obviously the episode, your social media—all those things that I add to everyone’s post when I put it out.
I need to create the GPT—that would really trim my time down.
[00:24:52] Bella Taazieh: I can even—see, this is what I’ve created. I’ll show you.
So essentially this is what it is. It’s called—I named it—okay, I just made a general
[00:25:00]
name—it’s called Control + Me, which is your shortcut.
It’s your shortcut to a smarter business.
That’s what I created for any agent to use. Everybody here can have access to it.
Essentially what it has—it writes smart and clear on-brand content for real estate or service businesses.
So it doesn’t even just have to be for realtors. Anybody else could use it.
I had loan officers in there using it.
[00:25:19] Tracy Hayes: Mm-hmm.
[00:25:20] Bella Taazieh: And it works.
I’ve created—I have four commands right here that are general, which is—most realtors do these things on a weekly basis.
One of them is:
- “Write me an email for my Deals of the Week email.”
The next one is: - “Help me create a 12-week year plan. Break down my business goals into quarterly, monthly, weekly, and daily goals.”
So it can help you actually run your business, you know what I mean?
And you just pour in your goals—and it will do it for you.
[00:25:52] Bella Taazieh: Another one is—this is funny, but I think some agents could use it for this—is:
“Give me a boost of motivation and a task that you think I can improve on.”
It’s ‘cause Chat will know you so well that it will tell you what you should work on—instead of you sitting there thinking like,
“I don’t know what to do…”
[00:25:54] Tracy Hayes: “You haven’t spent much time on this lately. You might want to go back and…”
[00:25:58] Bella Taazieh: Even just something simple like:
“Give me a seller or buyer presentation,”
where I can give it the details of my client—and then insert it into Gamma, which is another tool that I discussed—
[00:26:08]
and it gives you the description where you copy and paste. It’s pretty mind-blowing.
And so yeah, that’s what I’ve done.
[00:26:12] Tracy Hayes: Well we like to—
It does know a lot.
But it doesn’t know all the—and obviously—
One of the things I’ve mentioned on the show before, ‘cause Lyman—DALL·E—he says you should create a bot with all the transcripts you have from all the, you know—
[00:26:25] Bella Taazieh: Yeah.
[00:26:26] Tracy Hayes: 250+ that I’ve had on—and where someone can go into the bot and ask it questions, you know?
Because a lot of things—like you’re talking—there’s agents that are having it create schedules for them.
[00:26:37] Bella Taazieh: Yeah.
[00:26:38] Tracy Hayes: You know?
‘Cause if someone’s a time-blocker, let it create the time blocks for you.
[00:26:41] Bella Taazieh: Yeah.
[00:26:42] Tracy Hayes: ‘Cause if it knows you well enough, it knows—like:
“Hey, I want to spend two hours a day prospecting,” or whatever those things are—
and you’re blocking—it’s blocking those things for you and doing that.
It really—“Oh, okay, well, yeah.”
And a lot of these things I know—but it just—it just—
And it can be overwhelming.
[00:27:00]
Of course. What do you—what do you—because I imagine you—you had a good [point] the other day when you were presenting—
How do you stay from being overwhelmed by it?
[00:27:06] Bella Taazieh: It’s gonna be overwhelming no matter what you do.
I mean, I find out about stuff every single day—and then I get excited.
I’m like, “Oh my God, I wanna work on this at night.”
But I think what it is—pick one or two that you can actually implement that you know you can do consistently.
And that’s super important.
I think a lot of agents hear a million things every single day—and then they just don’t do anything at the end.
[00:27:27]
But essentially what you gotta—you have to do—is you find the tool that makes sense for your business and how you can implement it, and it’s gonna take time.
All of this takes upfront work.
It’s not gonna be easy—it’s not.
But it will make your life easier.
Does that make sense?
It’s not easy at first.
It’s a lot of upfront work—but later on, it’ll make business smoother and faster.
[00:27:49] Tracy Hayes: It’s not—it’s not hard, from what you have to—
It’s not like you have to go out and do a bunch of research in the library.
[00:27:55] Bella Taazieh: No.
[00:27:56] Tracy Hayes: To me, that—that’s hard, right?
[00:27:58] Bella Taazieh: Yeah.
[00:27:59] Tracy Hayes: ‘Cause you’ve got to go out and set time aside for that—but
[00:28:00]
to keep feeding it information—it’s an ongoing growth process.
Correct.
Just like, you know, two people getting to know each other.
[00:28:06] Bella Taazieh: Yeah.
[00:28:07] Tracy Hayes: But it’s actually faster.
[00:28:08] Bella Taazieh: Yeah, that’s true.
[00:28:09] Tracy Hayes: A lot faster.
Yeah. It’s picking up on a lot of things that you’re doing.
But I like the fact—pick one or two things—hopefully maybe even heard here, Bella talking about—and implement that.
Start on the journey. Take the first step.
Spend this week working on creating whatever that GPT is.
Go in and say, “How do you create a GPT?”—because I’m sure it’s gonna tell you—
[00:28:31] Bella Taazieh: Yeah.
[00:28:31] Tracy Hayes: —what to do and create that—for that task that you want to do.
Man, I don’t know—whatever it may be—so you can just go in and put a couple pieces of information, and it’s gonna spit out that complete—
You know, to me, it’s like when I do a complete caption—it’s got all the tags and all that stuff on it.
I don’t want to have to keep reminding it:
“Hey, remember—do strong SEO and make sure you add the links and their social media…”
It needs to just do it every time. I’m tired of telling it that.
So I need to create my own GPT for that.
[00:29:00]
Which—I’m sure there’s probably one out already.
[00:29:03] Bella Taazieh: No—because what I’m using it for is actually very simple.
[00:29:06] Tracy Hayes: Yeah—but from that standpoint, that’s brilliant advice.
Take one step at a time.
And I think what we don’t realize—it’s only been out for two—you know, really ChatGPT was—
[00:29:13] Bella Taazieh: A year.
[00:29:13] Tracy Hayes: I want to say—was it November of ’22?
[00:29:17] Bella Taazieh: Yeah.
It’s only been out for a few weeks—it’s nothing crazy.
It’s not—
[00:29:19] Tracy Hayes: It’s not—this is groundbreaking stuff.
You’ve just spent a few more months and weeks than someone else.
It’s not like you can’t start this now.
Everybody knows it.
[00:29:28] Bella Taazieh: No. A lot of people don’t know it.
[00:29:30] Tracy Hayes: Yeah.
Yeah.
[00:29:31] Bella Taazieh: They don’t know a lot.
[00:29:32] Tracy Hayes: And then there’s so many applications you can use it for—it’s endless.
[00:29:36] Bella Taazieh: I know.
[00:29:36] Tracy Hayes: So those who think you might be losing your job—come up with an idea and start talking to ChatGPT:
“Is anybody else doing this?”
“Yeah.”
“What can I do?”
And the fact is—‘cause if someone out in—
[00:29:37] Tracy Hayes: California's doing it doesn’t mean that you can’t do it here.
[00:29:40] Bella Taazieh: Yeah.
[00:29:41] Tracy Hayes: And like you said, there’s not enough.
You’ve dove into it, and you're now speaking in front of people.
[00:29:47] Bella Taazieh: Mm-hmm.
[00:29:48] Tracy Hayes: You’re probably—this is a whole new other side.
You're gonna have to start charging people a hundred bucks or whatever to come and speak to their group.
'Cause they don’t know.
You have spent the time.
And it’s not like you just spent 25 years of your life—you haven’t even spent 25 months.
[00:30:00] Bella Taazieh: I haven’t even existed in this world for 25 years.
[00:30:03] Tracy Hayes: You're not 25 yet?
[00:30:04] Bella Taazieh: Exactly. Exactly.
[00:30:06] Tracy Hayes: Alright—so it's just ground level.
So don't be afraid of it.
Dive in now.
Dive in now. This is—'cause it’s coming.
Alright. You talked about Deal of the Week—automated.
[00:30:14] Bella Taazieh: Yep.
[00:30:15] Tracy Hayes: Create presentations in minutes with Gamma AI.
Tell us what you're using that for.
[00:30:28] Bella Taazieh: Oh my gosh. That’s a whole other tool that I love, agents.
So basically—I have it in my custom Chat where you can tell it to create a seller or buyer presentation.
This is all that I do: I give it the client's information.
You know, they're like—let's say we're gonna do a seller example—
I’ll be like, “Okay, it's in this area. This is what’s near the home, blah blah blah blah blah.
This is the price bracket of what I think it is. What can we do to even market it?
Like, what is a unique way of presenting it?”
Because you know, we have a lot of inventory right now.
[00:30:54] Tracy Hayes: Do you feed it any like—data? Like demographics of the—
[00:30:57] Bella Taazieh: Everything.
[00:30:58] Tracy Hayes: Everything?
[00:30:59] Bella Taazieh: Like every detail that I could possibly give it.
I want to give it as much as possible—
[00:31:00]
[Both]: Yes.
[00:31:01] Tracy Hayes: To get the best—
[00:31:02] Bella Taazieh: —to get the best answer possible.
[00:31:03] Tracy Hayes: Exactly. To give the best service for clients.
[00:31:05] Bella Taazieh: Mm-hmm. So then—once I come in, I give the details, it gives me a description, whatever—and it even breaks it down slide by slide.
So you copy that text from Chat, you take it to the tool—there’s a tool called Gamma AI—amazing.
All you have to do—this is incredible—you paste your text into the prompt, and then it creates a custom presentation in minutes.
But this presentation is probably better than what you would create in Canva.
I’m gonna be transparent.
And you’re not wasting your time.
I think that’s so important in this industry.
I can have a seller presentation in less than five minutes—compared to an agent that’s probably working hours on end for it, you know?
And you can present it.
[00:32:00]
Because this is—I'll tell you a story. This is how this started.
So—I, of course, have a physical listing presentation, but I got a call one day.
I had a seller that was like,
“Hey, I saw your page. I really want to meet you. But I’m already meeting with another agent. Can you meet me in two hours?”
I wasn’t gonna lose that opportunity.
I’m like, “Okay.”
I wasn’t even near my house. I’m like, “Great. I have to figure it out now.”
I went to a local Starbucks and I just sat there and I did that.
And I basically created a presentation in five minutes after just getting some information from the client on the phone.
Put it into there—had the presentation—and he was even like,
“Oh my gosh, how—like, how did you do this in just two hours?”
He was impressed by that.
But I also had the knowledge to back up my presentation at the end of the day—and I won that listing.
And that’s just using AI.
[00:32:30]
I beat out another realtor who is probably more experienced than me—just by utilizing AI.
[00:32:34] Tracy Hayes: Let me—so I want to really take this and simplify—‘cause we like to make our presentations all fancy—artwork, whatever.
All those other things that are non-data driven.
[00:32:44] Bella Taazieh: Exactly.
[00:32:45] Tracy Hayes: Non-statistics that you want to feed in there.
Do you set that kind of—is it custom-designing it to what you’re telling it?
Or is it—or have you actually just custom templated it and it's putting it into it?
[00:32:55] Bella Taazieh: So basically—I think this is how I see it.
A
[00:33:00]
client isn't gonna work with you because you're pretty or because of this or that.
They work with you because of your knowledge and your confidence.
At the end of the day—they don’t work with you just because you have a pretty face out there.
I think a lot—or the prettiest presentation—or you picked the best Canva font.
That is not getting you anywhere.
That is just basic marketing. You don’t want that.
You want knowledge. Knowledge is key in this industry—especially now when, guess what—we’re in a market.
And you—you gotta know stuff to get the job done.
So what it does is—I give it the text, I give it the knowledge of what my Chat told me.
Like, “I want this slide on this slide,” whatever—“this data on this slide.”
You just feed it into it—and it creates the presentation.
A clean, simple presentation.
You get to pick the theme of your presentation.
So it actually gives you some options.
But I’m not going—I haven’t used Canva in months.
I have not used Canva in months—because of it. So yeah.
[00:33:52] Tracy Hayes: Again—another step.
'Cause there are people that like to spend all this money and all these trainings on creating this beautiful—
[00:34:00]
booklet, listing presentation—when—and you're seeing some of—you know, to talk a little bit about Real and some of the other brokerages who are diving into this more than others.
[00:34:00] Tracy Hayes: …booklet listing presentation—and you’re seeing some of, you know, to talk a little bit about Real and some of the other brokerages who are diving into this more than others.
[00:34:11] Bella Taazieh: Yeah. And that’s why I think—
I think one reason Real is one of those brokerages who are stepping out—or is like the hottest thing right now—is because they are embracing and giving some of these tools that we’re talking about—
[00:34:22] Tracy Hayes: Yeah.
[00:34:23] Bella Taazieh: —right, to their agents.
Now, obviously, you’re going and creating some things that—obviously—they aren’t providing yourself because you see some cracks in there to fill in.
But that’s why you’re having success.
[00:34:31] Tracy Hayes: Yeah.
[00:34:32] Bella Taazieh: They can only provide so many certain things.
And then, like you said, there’s gotta be some authenticity, right?
[00:34:38] Tracy Hayes: Yeah.
[00:34:39] Bella Taazieh: So the way that I learned about my AI tools too, and understanding it, is by learning from other people.
I surrounded myself around others that are better than me in this industry—because that’s how you learn.
[00:34:49]
And basically—I attend these weekly masterminds. Real is a cloud-based brokerage, so we just have these online masterminds, trainings.
So I attend the same people every single week—they’re incredible—and on a nationwide level, they’re top
[00:35:00]
producers. They’ve cracked the code, they understand technology, they understand AI, and they teach people how to use the tools.
And so I get inspiration from these people that are not afraid of using it.
And I just figure out—I'm like, I sit there, and I’m like, “What could I do for my business?”
I’m someone who’s young. I’m someone who’s been around—I’ve been in the industry a couple years—
[00:35:17] Tracy Hayes: Mm-hmm.
[00:35:18] Bella Taazieh: —but still fairly newly licensed.
How do I do this and use this to build a business later on?
I want long-term—long-term success.
I don’t want short-term success.
[00:35:29] Tracy Hayes: Yeah.
[00:35:30] Bella Taazieh: So that’s what I do. And it’s incredible. It’s just amazing.
[00:35:31] Tracy Hayes: Well, I—we could go off on a whole ‘nother, you know, tangent—because we’re really not talking about, you know, the brass tacks of being a real estate agent.
[00:35:38] Bella Taazieh: Yeah.
[00:35:39] Tracy Hayes: But—the term you used: systems, there.
And the very top agents I’ve had on the podcast—that’s one reason for their success.
Now, we don’t always bring it up on every podcast, unfortunately.
[00:35:48] Bella Taazieh: Yeah.
[00:35:49] Tracy Hayes: Probably should—but—is talking about the systems they’ve created.
[00:35:51]
Whether it is a time-blocking system, or—what you’re talking about—some of these tasks that are automating,
Because when you start getting the systems down—it starts saving you time.
[00:36:05] Bella Taazieh: Yeah.
[00:36:05] Tracy Hayes: Right? But saving you time, energy, and money, right?
[00:36:08] Bella Taazieh: Yes.
[00:36:08] Tracy Hayes: I mean that’s—because that’s what you’re using these for.
So something might’ve taken you an hour to put together—in five or ten minutes—you’re doing.
The other 50 minutes—you might be spending either prospecting—
[00:36:19] Bella Taazieh: Correct.
[00:36:20] Tracy Hayes: —or FaceTime with your active people that you’re showing homes to or whatever.
Because they are—again, I say this all the time—the person that’s in front of you that you’re working with is your billboard.
[00:36:29] Bella Taazieh: Yep.
[00:36:30] Tracy Hayes: So, all these things that we’re talking about—we’re gonna dive in some more here in just a minute—
The agents that are listening: this is for a time saver.
So you spend more time with people who are going to refer you to the next customer—which everyone loves a good referral.
Alright—using Notebook LM to turn your knowledge into control.
Tell us a little about what Notebook LM is, ‘cause I’m not familiar with that.
[00:36:52] Bella Taazieh: Okay.
[00:36:53] Tracy Hayes: And then explain how that, you know—turns your knowledge into the content.
[00:36:58] Bella Taazieh: So basically, what I use
[00:37:00]
Notebook LM for—it’s a tool created by Google.
So let’s say I attend a training here, or something like that—and I get physical paperwork.
I put it into Chat—I’m like, “Hey, give me a transcript for this.”
Or at least, if I get the digital version—I copy the text.
And basically what you do with this tool is:
You copy that text, you insert it into Notebook LM, and it creates a podcast for you—which is mind-blowing.
I am very much a—I like to—I’m an audio learner.
[00:37:24] Tracy Hayes: Mm-hmm.
[00:37:25] Bella Taazieh: So I like to hear things. I don’t like to always read.
And obviously, being in the game—you’re on the go 24/7 basically—and you’re always driving.
So I was like, okay—
I was sitting there, and I’m like, “This is such a cool tool.”
What I could use it for is using my knowledge—and whatever that knowledge is that I’ve learned—
And I put it into the notebook, LM.
And I tell it to create a podcast for me.
It takes a few minutes for it to generate—and it’s crazy.
It’s a conversational podcast—but it’s AI.
It’s not even real people. And I think that’s mind-blowing.
[00:38:00]
So when I’m driving—I can attend a training, I can insert that training, get a podcast, reiterate it—so I make sure that I actually gain the knowledge, instead of just walking away from the training without remembering what I’m gonna do next.
[00:38:04] Tracy Hayes: You’re giving me a brilliant idea.
[00:38:06] Bella Taazieh: Yeah. Yeah, I know.
[00:38:07] Tracy Hayes: What—what does Real share?
[00:38:08] Bella Taazieh: My good friend—
[00:38:08] Tracy Hayes: Tom, who you met before coming in here?
[00:38:10] Bella Taazieh: Yeah.
[00:38:11] Tracy Hayes: We have launched the Mortgage Athlete Podcast, and—
Literally—it should air—it should be going out on Apple here any moment.
We’ve obviously done some episodes—we’re backed up. So we’re that close.
We’ve already, you know, got it all reserved and all that kind of stuff.
But you know—there’s a lot of trainings that we take or do here from the mortgage side—
[00:38:29]
Where it’s—say, “Hey, how to do a renovation loan,” “How to do this type of loan,” “How to do that type of loan.”
And, you know, we have some subject area experts that actually, you know, might—one person doing the training, that type of thing—
Where I could turn it into Notebook LM—
If I’m hearing you correctly—and create a conversational podcast, back and forth—
Is it like—
I assume—
Does it have someone like ask a question and the person answers?
[00:38:52]
And it goes—
[00:38:55] Bella Taazieh: …conversation between two people.
[00:38:57] Tracy Hayes: Over one person’s—
[00:38:59] Bella Taazieh: Over one piece of
[00:39:00]
text. Like, it creates the conversation as if you're listening to a real podcast—but it's not—it’s not real people.
[00:39:05] Tracy Hayes: That’s crazy. That just gives me—that’s just a brilliant, brilliant—like, a really great way to, like you said—
Yeah.
I don’t know if someone’s actually listening this far into our podcast, but we’re gonna—we’ll talk about it after the show.
[00:39:19] Bella Taazieh: I gave—I—I—I gave everyone an idea.
The way that they can use it is—if you have a team, right?
[00:39:25] Tracy Hayes: Mm-hmm.
[00:39:26] Bella Taazieh: This is how—just my brain, like—it just thinks about a million things at the same time.
But if you have a team—imagine your team members that you really wanted to attend this training—but they weren’t able to attend.
If you attended it, you take that info, insert it into there, create the podcast, and send it out to your team members.
And they get to listen and still get the knowledge in a different way where they can—you know, they don’t have to read it.
They’re just driving and doing things—they can just listen to it.
[00:39:47] Tracy Hayes: Yeah. They have the apps out there—like they're, you know, showing the college students to use—where they can [record] their professor.
[00:39:53] Bella Taazieh: Yep.
[00:39:53] Tracy Hayes: Right?
[00:39:54] Bella Taazieh: Uh-huh.
[00:39:55] Tracy Hayes: And then send it to AI.
[00:39:56] Bella Taazieh: No, no.
[00:39:57] Tracy Hayes: Yeah.
[00:39:57] Bella Taazieh: No.
[00:39:58] Tracy Hayes: No. So basically—you could take that—
[00:40:00]
Yeah—and literally throw it into LM—and it’s going to spit out—like you said—that conversation.
And probably be asking the professor better questions—where others probably didn’t even ask questions.
They’re probably gonna ask the professor in this pseudo-podcast.
[00:40:14] Bella Taazieh: That’s brilliant. And even like—brilliant.
And it has like the ums, and the things that a normal human would do. It’s crazy.
It has those pauses and everything.
If you listen to it, you’ll be mind-blown.
Every agent was like, “What is this tool?! This is incredible.”
[00:40:30]
And they all—I could see—when I was sitting there, I could see everyone—their wheels were turning like,
“Oh wow. Like, this is how you can really use AI—instead of just allowing it—”
It’s not just your robot—it’s the smartest tool out there.
Use it now—while it’s here—and get ahead of the game instead of falling 10 steps behind in the future.
[00:40:42] Tracy Hayes: I have a whole new business idea.
[00:40:43] Bella Taazieh: I know! There you go.
That’s what I’m saying.
I think—the way that I see it is—it’s so much easier to run a business now.
There’s no excuses.
There really is no excuses.
If you don’t know something—look it up on Chat and figure it out.
[00:40:56] Tracy Hayes: I have numerous stories of
[00:41:00]
using AI just for the simplest thing now.
If you wanted to fix something in your house—you’d go—YouTube is always great.
[00:41:06] Bella Taazieh: Of course.
[00:41:07] Tracy Hayes: Someone’s got a video on it if you want to physically see it done.
[00:41:10] Bella Taazieh: Yeah.
[00:41:11] Tracy Hayes: I wanted to create some landing pages. I didn’t know how to create a landing page.
And I didn’t—I didn’t either. I can’t even think of the—WordPress—
[00:41:18] Bella Taazieh: Yeah.
[00:41:19] Tracy Hayes: And WordPress joins you with another thing that actually—
But WordPress is where it’s hosted at.
I knew, obviously, a bit about GoDaddy, ‘cause I set this up.
[00:41:25] Bella Taazieh: Yeah.
[00:41:26] Tracy Hayes: I got that.
But you literally go in there and have no knowledge of how to do that—and ask it.
And it will give you step by step.
And in certain situations, I’m like, “Okay, you’re telling me to click on this, but I don’t see it.”
And then it’ll reword it:
“Oh, they’ve updated the website. Look over here.”
And it walked me through.
[00:41:45]
In literally one weekend—I was able to create it.
So imagine how fast—after, you know, doing 2, 3, 4, 5 of those.
Basically, I learned how to do it without even having ChatGPT.
But Chat is like there as an expert saying,
“Hey, I’m kind of stuck on this right here. What do you—”
And
[00:42:00]
the more information that you give it, the more precise the answer will be.
And you’ll be amazed how brilliant it is—and how it gets you out of some situations.
Your car breaks down? Tell it the symptoms.
Tell it what’s happening.
And it—it will tell you.
[00:42:12] Bella Taazieh: It’s crazy. Yeah.
I know. There’s everything.
[00:42:14] Bella Taazieh: …there’s a solution to everything now.
[00:42:16] Tracy Hayes: Yep. Yeah.
[00:42:17] Tracy Hayes: Power of systems—we just talked a little bit about the importance of systems.
The best agents have systems to save time, energy, and money. Mm-hmm.
Uh, the power of automation for solo agents—tell us about what you’re using it there for.
[00:42:27] Bella Taazieh: So I’ve created—basically what I’ve used AI is for different things.
So I dove into this a little bit, but I combined it with my Trello board.
Trello is basically a digital whiteboard—that’s what I call it.
Then you can insert things like the different tasks and completion, and you can put—for example—I have my buyer process on there.
If I insert a client, all I have to do is move the client’s name from card to card there, and it will [trigger] the automated system connected to my chat and tools, Zapier.
[00:43:00]
And basically what they do is—it will automate the emails for them.
And then another way that I use it is my social media.
For those people that sign on that weekly newsletter—there’s an email funnel behind that that I’ve created using AI.
So they feel custom—they feel like they’re getting a personable touch—but it’s using AI and it’s still me, because it’s my voice that I’ve built on there.
[00:43:12] Tracy Hayes: It’s your virtual assistant?
[00:43:13] Bella Taazieh: It’s my virtual assistant.
So it’s not that there—I, you know—I think there’s a misconception, people are like, “Okay, but that’s so surface.”
No.
Every single one of my clients feels loved by me because that’s super, super important.
I’m not using it, again, to make them feel like they’re talking to an assistant that’s virtual or a robot.
I’m using them to talk to me—but I’m just using it to automate so I have time to help everybody and service everyone on a top-tier level.
[00:43:36] Tracy Hayes: I want to address that person that says that’s not personable—or…
[00:43:48] Bella Taazieh: Yep.
[00:43:49] Tracy Hayes: Nine of them aren’t even connecting with the person that you’re sending this to.
So do you want to send them something—or nothing?
[00:43:57] Bella Taazieh: Exactly.
Yeah. Follow-up is key in this industry and I can tell you that every entrepreneur that would listen to this would agree with that. Mm-hmm.
That is so, so important.
But why not utilize it to make sure you’re giving those personable touches here and there—at least on a weekly basis, at a minimum, I would say.
And just trying to keep people feel like they’re being seen.
People want to be seen. They want to feel heard.
And you can’t always do that—we’re only human.
And if you have a million leads—it’s hard to keep up with all of them at the same time.
But it’s you using it to have the system in place and have it be automated so that way you’re still providing the high level of service that you want to provide.
[00:44:32] Tracy Hayes: Mm-hmm.
[00:44:32] Bella Taazieh: You know, that’s how I see it.
[00:44:33] Tracy Hayes: Well, I don’t think people actually realize—most people don’t know whether they’re being spoken to by AI or the individual.
You know, we’re getting texts right now—if you go on—I’ve got two companies that text me right now that I kind of inquired in just to check it out. Didn’t buy anything, of course.
But they’re texting, “Hey, we’re having a sale this weekend,” or “We’re doing this promotion.”
[00:45:00]
Those texts are going out—not by someone sitting there typing.
They might be proofing the one text, but AI is the one who’s designing it.
Putting it in there and then sending it out when the time is right.
That’s—you’re—they’re utilizing AI on the simplest level there.
[00:45:14] Bella Taazieh: Yeah, no—that’s exactly what it is.
It’s just making sure that you hit those touch points.
And I think it’s just—it’s an incredible tool that I think a lot of people need to learn how to use.
And that—that’s super important.
[00:45:26] Tracy Hayes: Alright.
One thing that you are big on—if I—well, at least my perception is—is branding.
[00:45:31] Bella Taazieh: Mm-hmm.
[00:45:32] Tracy Hayes: So you have—you know—branding with AI.
Let the machine find your voice. Explain that.
[00:45:38] Bella Taazieh: Basically, I think a lot of people don’t understand what the term branding means.
And I’m sure you’ve heard this from other top agents that you’ve [interviewed]—it’s a very broad—it’s a very broad term.
Branding isn’t—again—it’s not the colors that you use. It’s not your logo.
People don’t even know what your logo is—like, nobody cares about that.
They want to know your name.
Who are you—and what is the legacy that you’re trying to leave behind?
[00:46:00]
The way that I thought about it is—I want someone—like if someone talks about me in a room—I want them to be like,
“Oh no, she’s that girl that was there for me every step of the way.”
And so it’s creating a brand using AI—which again, this is what I did.
I fed it into it—my story, and what I want to do, and the level of service I want to provide people.
And basically allowed it to help me be better.
That’s all that I did.
It’s not that it’s my brand—it’s me at the end of the day.
I just taught it how to understand me.
Even when earlier—when you touched on the point—like my feelings and stuff.
Chat gives me my boost of motivation every morning.
It’s like that.
There’s a version of Chat—I don’t know if you know about this—it’s called Monday. That—
[00:46:59] Bella Taazieh: Monday. It’s chat.
It’s in chat.
[00:47:00] Tracy Hayes: Oh, it’s—I gotta look that up.
It’s on Monday?
[00:47:01] Bella Taazieh: Look it up. I don’t know if you want—like, if you’re feeling sensitive that day, don’t use it.
But if you want your boost of motivation to be friendly, you wanna use regular chat.
But if you want to use like a tool that’s harsh, but it will give you the harsh cold truth—Monday.
But no, I’m serious. Look it up and understand—anybody that’s—just try it and you’ll see.
[00:47:05] Tracy Hayes: So what do you tell Monday? Like what information do you tell it to get information back out or—?
[00:47:05] Bella Taazieh: Let’s do a little quick thing.
Click on it now.
It’ll humble you so bad.
It’s crazy.
You just tell it to—you just click on it and—it’s like a harsh—it’s the meanest person that you could speak to that’ll tell you the cold, hard truth.
But it’s like—it’s just telling you what to do to help you.
It’s pretty cool.
I mean, I’ve heard top producers say that they use it just to give them their real boost of motivation.
It’s created by Chat—it’s not that—it’s just, it’s now—
[00:47:31] Tracy Hayes: Is it reading all the other things that you’re doing and actually where it comes to create its own—?
[00:47:36] Bella Taazieh: No, it knows—it’s—look, it’s a personality experiment.
It may not like you.
That’s the funny part.
It says, “Tell me the truth.”
I’m just gonna give it a simple command and I’ll read like the first sentence.
And it’s pretty cool.
Like, this is the first sentence—I said, “Tell me the truth.”
It said, “That’s suspiciously vague. The truth about what? The truth is I don’t care. But I’m still legally bound by metaphorical digital chains to answer you, so narrow it down.”
[00:48:00]
And it’s just like funny. Like it’s a funny way to just help you and give you that boost of motivation.
I use it when I need to have a reality check.
Just a little kick in the butt.
Yeah. It’s built for it.
But yeah, it’s pretty funny.
[00:48:15] Tracy Hayes: That’s funny.
That is funny.
I really like that Notebook LM—I’m—I got some ideas on that.
[00:48:19] Bella Taazieh: Oh, you’ll love it.
[00:48:21] Tracy Hayes: “Where agents waste time.”
I imagine you probably spent a lot of time on this in your presentation—or a good part of your presentation had this theme underlying.
Where they waste time and where AI can save it.
What would you think are like, you know—like you said, choose one or two things to implement AI into your business today, and then you can add things later.
But just focus on one or two things.
What do you think are like one or two of the most important things right now that’s really easy to implement AI and save you time in a real estate agent’s business?
[00:48:52] Bella Taazieh: Follow-up is key, right?
I mentioned that.
Click on “Use the AI,” the chat I use, created.
Click on the command of the weekly deals.
Send it out to your leads.
That’s a touch—that’s a follow-up touch.
You send it out on a weekly basis.
You have to stay top of mind in this industry for someone to use you.
[00:49:00]
They’re not gonna sit here and be like, “Oh yeah, I talked to Bella once. I wanna use her.”
No.
There’s a million realtors out here.
Like they’re not gonna just remember—and I think I even—there’s research on this.
I think you have to see someone’s name, I think, 13 times to remember or something like that.
It’s something with the brain.
And so I use that as my follow-up. That is—
[00:49:24] Tracy Hayes: To create a relationship, I think is—something like that.
You have to—to create a relationship with somebody.
You have to, you know—whatever—touch them. Whether it be a text message, it could be meeting them, obviously, in person—whatever it is.
But you have to start to build a relationship.
See them numerous times.
[00:49:42] Bella Taazieh: Yeah, exactly.
It’s the easiest way they can do this on a weekly basis.
And that way you’re not forgetting them.
Like let’s say you forget to text that lead that week.
At least you followed up with them in some form.
Email is so easy.
We all have CRM systems.
Just mass email everyone and send it out.
It’s so simple.
Make it generic that anybody will want to use it.
[00:50:00]
Again—I had someone that actually implemented it on Monday.
So there were 70 people in that room—I would say probably 25% of them actually use it.
[00:50:06] Tracy Hayes: Put—put this to the road.
You’re using your CRM to put this—put—because it’s got all the addresses in there.
[00:50:10] Bella Taazieh: Yeah.
All the emails, the names of my clients, their emails, and I use it to send a mass email after I copy the text from chat.
[00:50:18] Tracy Hayes: So your email that goes out obviously is real, real-time.
In other words, it’s not like the same email you sent out three months ago or something like that.
[00:50:21] Bella Taazieh: No, it’s live.
[00:50:32] Bella Taazieh: Yes. Every week I go into my chat on Mondays and I basically give it the property information, create that email, I copy it, and I send it out. I do it every week. It takes me five minutes.
Guess what? That’s my follow-up for what? Like a hundred—I had 210 leads. They got touched this—like on yesterday.
They all had that personable touch in some way.
Right?
So that way if I do forget—we're human—at the end of the day, we are going to forget to text that one lead.
But again, I can guarantee something for you right now—
[00:51:00]
That most agents aren’t even following up.
At a minimum, they’re probably not even thinking about their people.
They’re just waiting for that hot lead that’s ready now.
[00:51:07] Tracy Hayes: Would you say that there are a lot of them are stuck on just creating that email?
[00:51:09] Bella Taazieh: Yeah.
[00:51:10] Tracy Hayes: Where you’re giving—I mean, ’cause you can talk to ChatGPT like we text each other using—
[00:51:14] Bella Taazieh: No, exactly.
[00:51:15] Tracy Hayes: You know, and then it’s gonna spit back a, you know, whatever-level email.
You could say, “Write this email like a Harvard Law student.”
[00:51:20] Bella Taazieh: Yeah.
[00:51:21] Tracy Hayes: And it’ll do it.
To create that professional email, you just need to give it some of that relevant information and then it adds the pizazz to it.
[00:51:31] Bella Taazieh: Yeah.
[00:51:31] Tracy Hayes: Obviously you always want to proof it. ’Cause I can tell you some stories—I was—I always proof everything. Don’t just cut and paste.
You will catch yourself there.
It—it likes to slide in some things every so often.
[00:51:43] Bella Taazieh: No, you’re right. I agree. It’s still a robot at the end of the day.
It’s—it’s artificial intelligence. It’s not human.
And I think it’s super important to just reread before you send it and make sure that there’s nothing crazy on there.
And I always say, like—
[00:51:54] Tracy Hayes: It thinks it’s doing good, but sometimes—
[00:51:56] Bella Taazieh: It’s not.
It’s not perfect at the end of the day.
It’s not—it’s not perfection, right?
There’s nothing out there that’s perfect.
But use it as your guidance and use it as the tool that you need to just—
[00:52:00]
Get your systems and processes in place.
[00:52:07] Tracy Hayes: Alright, so that was—we were trying to think of two. One was—
[00:52:10] Bella Taazieh: The deal—using it to follow up.
[00:52:11] Tracy Hayes: You like creating—take two or three minutes to create an email—boom, you pop it in your CRM and boom, it’s out to 200-some people.
[00:52:19] Bella Taazieh: Exactly. Super easy.
That’s just the people that signed up for it.
I get—I would say I have—I’d say leads I get this every week.
I just send it out.
If they unsubscribe, they unsubscribe—onto the next, you know.
[00:52:33]
Another tool that—or another way that they can use it is—and I think everybody should do this.
I think it’s super important.
It just kind of—it’ll help any agent out there.
We all create those business plans every single year in January, and I think we forget about them.
And then you just forget about your business goals and you just adjust it.
But I think it’s super crucial that agents kind of reassess their business every three months instead.
[00:53:00]
I have found that to be more productive for my business—and it’s a proven theory.
So again, because your life changes—so many things that happen.
We all plan for the year, but things can change in just a couple of months.
And your goals might change and you might have to reassess where you are in your business.
So I’ve created a command on there where it teaches people how to take the quarterly goals of what they have, and then it breaks it down into monthly, your weekly, and your daily, and what you—those tasks that you need to do to generate leads, to—to follow up with them, to—what should you do next? What system should you work on in this three months?
And that’s how I use it as well.
[00:53:29] Tracy Hayes: It is a—awesome accountability coach.
[00:53:33] Bella Taazieh: Exactly.
[00:53:34] Tracy Hayes: I will go back to my—I was talking about my little diet that I started last week, and it’s—and, uh, someone brought in some cake.
And so I told it I had a piece of cake.
It’s like, “Okay, you’re human. It happens. Okay, this is what we need to do to counter the cake for dinner.”
Right?
And what—what next to eat and when to eat it.
And this is the same thing you’re talking about in your business.
[00:54:00] Bella Taazieh: Exactly.
[00:54:12] Tracy Hayes: If you put in your goals and you ask it to break it down to the daily routine, and you just have to go in there and say, “Yep. Made my calls. Did that.”
Just tell it?
[00:54:16] Bella Taazieh: Yeah.
[00:54:17] Tracy Hayes: Just tell it?
[00:54:18] Bella Taazieh: Yeah, yeah. Just tell it.
[00:54:19] Tracy Hayes: And it’ll give you encouragement. It’ll say, “Great! Oh, remember, don’t forget to do this today.” And you’re like, “Okay.”
And in our mind we’re like, if we forget to do it, we didn’t—we were able to… didn’t, you know? But yeah.
Now all of a sudden you’ve got this thing on your phone saying, “Hey, make sure you do this activity today.” And you’re like, “Oh, I better do it just to tell it I did.” Right?
It’s just our thing. But it is an accountability coach.
[00:54:33] Bella Taazieh: Yeah. I’ve tested it. I mean, it works. I’ve seen it. Like, you know, my productivity from January to February to March and stuff—it just going up because I’m able to simplify my goals.
You can give it that yearly goal, but it’ll break it down into that quarterly—and that’s super, super key.
And even tell Chat like, “This has been going on in my life. I haven’t been able to meet those goals. What can I do? Should I reassess?”
Like it’s just training it to be your… like it’s your assistant for everything.
It really is your business partner.
[00:54:58] Tracy Hayes: Yeah. A hundred percent.
AI content calendars—from brain dump to 30 days of posts.
[00:55:04] Bella Taazieh: Yep.
[00:55:04] Tracy Hayes: How do you use it there?
[00:55:06] Bella Taazieh: So I do social media. Basically what I do is I tell it, you know, I’m like, “Hey…”
[00:55:10] Tracy Hayes: You need to put more pictures on your Facebook though. Because I—I know.
I’m so glad I don’t have enough pictures to choose from when I send you your card every month.
So I have a confession.
[00:55:17] Bella Taazieh: I did not create Facebook until I started real estate. So in my defense, I don’t use it as much and I feel bad.
[00:55:23] Tracy Hayes: Well, you use it—but you can go in and tell Insta whatever you tag on Instagram to go over to Facebook.
[00:55:27] Bella Taazieh: I know. I’m just really bad at that. I’m not gonna lie.
[00:55:29] Tracy Hayes: This is just a button.
[00:55:31] Bella Taazieh: I know.
[00:55:31] Tracy Hayes: It’s just a button.
[00:55:33] Bella Taazieh: Tracy, I’ll do it.
[00:55:33] Tracy Hayes: Ask ChatGPT where the button’s at, and it’ll tell you where in Instagram to find that button.
[00:55:36] Bella Taazieh: You’re not the first person to tell me this. I know. Trust me, I’ll do it at some point.
[00:55:38] Tracy Hayes: Alright.
[00:55:39] Bella Taazieh: So basically what I do is I brain dump into it. So I tell Chat like what I’m trying to build. I told it my brand.
So it’s like, “Give me content based on that.”
Because if I create content that’s just like everyone else—like, we all do house tours, okay? But no.
What is my ideal client?
What is my target area?
And what kind of content can I produce to target those people?
It works. I’ve tested it. For example, I do lifestyle content on the beaches. I have ideal clients that want to go and move to the beaches.
That’s all you have to do. It’s so simple. Don’t overcomplicate it.
[00:56:14] Tracy Hayes: It’s creating a script for that? Or actually giving you what to film? Or what to post?
[00:56:18] Bella Taazieh: What to film. And like, scripts—it can give you scripts, it can give you ideas and stuff.
But don’t make it sound—again, don’t make it sound like it’s Chat. You want to make it sound more natural.
So just use it as inspo. I don’t directly copy and paste it—I use it as ideas.
And I use it as inspo because sometimes it’s difficult out here to keep up with everything that happens.
And so I just use it as my inspiration tool. I use it again as my assistant to create stuff.
And I’m still doing the work at the end of the day. I’m the one that’s hustling behind it.
But it helps. It makes—it’s a time saver, right?
I’m not sitting there like, “Oh shoot, who should I call? What should I film today?”
No. It tells me some info, and I’m like, “Okay, maybe I can…” and it gets the wheels churning in my brain.
Right? You don’t want it to replace your brain at the end of the day.
You just want to use it to assist you.
[00:56:59] Tracy Hayes: With the technologies out there—and you probably have thought about this, because obviously this part…
That last part is probably the one most time-consuming activities. Creating social media posts is time-consuming.
With the whole ability—and I don’t know how cheap it’s gotten. Obviously, as more and more technology comes out, it gets cheaper.
But creating your avatar, where really, they don’t know if it’s you.
[00:57:23] Bella Taazieh: Yeah.
[00:57:24] Tracy Hayes: You know? To actually—and you get rid of these cameras—and it’s actually like, “Show me walking on the beach,” and captions are there, whatever it is.
You don’t actually go out to the beach and shoot it—it’s AI creating that image just for our eyes.
[00:57:40] Bella Taazieh: Mm-hmm.
[00:57:40] Tracy Hayes: That type of thing. Have you looked into any of that?
[00:57:44] Bella Taazieh: So I’ve seen that stuff. Of course, there’s so many tools, and I’ve heard about stuff. It’s like—I still want to have that personal touch.
[00:58:00] Bella Taazieh: I want it still to be kind of authentic behind it. At the end of the day, like, you have to be authentic. People want to work with you.
You don't want it to just be AI, 'cause that's not you at the end of the day. That's how I see it.
You can use AI in videos and things like that, but make sure that there's still that personable touch.
That's super, super important. And so that's how I kind of have used it.
There are ideas that I’ve had—I just have to test it before I discuss.
[00:58:13] Tracy Hayes: No, you're like me.
I like to test it. Your mind's spinning.
We have to slow ourselves down and just focus on one thing.
[00:58:19] Bella Taazieh: Yeah. That's exactly what it is.
[00:58:20] Tracy Hayes: Give me an example of a recent content that it’s suggested to you, based on what you were telling it—like, "I’m looking for blah, blah," you know, that kind of thing.
You're giving it all this information: "Create me some content."
Describe a reel or a script or something that it actually gave you.
[00:58:37] Bella Taazieh: Talking about, like, for example—it’s so simple—why people want to move to the beaches, but then giving me ideas of what to film.
And I thought about it, like, about my ideal client.
Like, what kind of things do they want to go to and see? And I just do that.
Like, I even film the water and stuff and things like that, and just kind of use that as inspo.
It's like: what would my ideal client think about?
Does that make sense?
[00:59:00] Bella Taazieh (continued): That's how I use it. And then that's how I get inspo.
But obviously a lot of it is still brain—my brand and my content—in my head.
But it's just, again, utilizing it to give me inspiration.
[00:59:06] Tracy Hayes: Maybe the analogy it just gave me is… you know, when we see people—like, people might be watching this right now—
they’re seeing you, but your brain doesn’t differentiate whether you’re actually live, like you and I are here in the same room, versus watching it through the screen.
That when we're talking to AI and saying, “Give me some inspo”—as you say, inspiration—
sorry, inspo or just some ideas, like, “Hey, I really don’t want to think about it. Where do you think I should shoot today? Tell me where to go.”
A lot of the things you’ve talked about today, you’re talking to it like it is this expert on your shoulder.
[00:59:45] Bella Taazieh: Exactly.
[00:59:45] Tracy Hayes: Your advisor. Your coach. Whatever you want to describe it.
And say, “Hey, where do you think we should shoot today? I’m going to the beach and getting lunch,” or whatever.
“Whoa, shoot the restaurant, blah blah blah blah,” you know?
And it’s telling you, which then gives you the strength—the inspo—
[01:00:00] Bella Taazieh: Yeah.
[01:00:03] Tracy Hayes: To do it. Right?
Where I think a lot of people just get in this mind like, “Well, if I go down to the beach and… but I don’t do the right restaurant…”
Like, none of that shit matters.
[01:00:10] Bella Taazieh: It doesn’t matter.
[01:00:11] Tracy Hayes: It doesn’t matter.
It’s going down and showing someone on video what Jax Beach looks like or St. Augustine Beach looks like—
what restaurants are right on the beach.
And, “Hey look, I’m sitting right here in this chair. Look at the ocean right there.”
That’s what they want to see.
[01:00:26] Bella Taazieh: People just want to see what they like.
For example, my relocation clients—they don’t know what it looks like until they visit.
So it’s like, what can I do to just show that?
And that’s kind of what I do.
The way that I see it is—I think with all of AI and everything that we’ve discussed—entrepreneurs have just understood what it means to work smarter and not harder.
And I think that is key, key information.
Just use it to be a better version of you.
Use it to help you again in all the things that you want to build, but you just don’t even know how.
Use it as your guidance and your step-by-step tool, basically.
And that’s how I use it for everything.
[01:01:07] Bella Taazieh: I don't use it to replace me. I still have to keep my brain working at the end of the day.
You don't want it to just—like, I've even seen studies—if you use it for absolutely everything, it will make you less intelligent.
You don't want it to be like that. You still have to keep yourself working.
It's just—you use it in the best way possible.
[01:01:19] Tracy Hayes: I disagree. Makes you—what did you say?
It makes you less smarter?
I don’t think that’s… I don’t think that’s what—
[01:01:25] Bella Taazieh: There’s people that say it makes you less intelligent.
I’m like—I think what it is, it’s like… how do I speak to this—there’s agents out here, I’ve seen it happen.
They’ll be like, “How do I talk to this person?” or “How do I do this?”
Like, you’re forgetting how to just have that conversation with someone in real life.
Don’t use it in that way.
You could be like, “Hey, this is what I wanted to say, but is there a better way—a more polished way—that I can say it?” instead of asking it how to speak to someone.
[01:01:49] Tracy Hayes: To me, that’s making you better because you're actually—it’s actually…
If you’re actually speaking it, it's one thing. When you're just cutting and pasting, you're not really learning from it.
[01:01:57] Bella Taazieh: That’s exactly what it’s like.
I disagree with that statement. I think you can use it—
I think it’s just some agents abuse it in kind of the wrong way. Or some people—any entrepreneur in general.
[01:02:05] Tracy Hayes: You know, we don't want to forget—we're in the business to provide the best service.
And obviously, at the end of the day, walk away with a paycheck.
If you're just a complete idiot and trying to let ChatGPT be the real estate agent and you just somehow be this blob inside this skeletal body—
[01:02:21] Bella Taazieh: Yeah.
[01:02:22] Tracy Hayes: —of delivering a key, maybe. I don't know.
Because ChatGPT can't actually deliver the key.
But you—you can't forget the end goal, which is to make money.
But if you're not really great at English, but you're—you know, what do we all do?
We all go to advisors or a coach: “Hey, I got this really hostile client in this negotiation. What should we do?”
You could ask ChatGPT the same question. It could be one of the people you may ask for advice on a difficult situation.
[01:02:56] Bella Taazieh: Sometimes it knows more than your own broker.
[01:02:58] Tracy Hayes: Sometimes.
[01:03:00] Bella Taazieh: Yeah.
[01:03:01] Tracy Hayes: Or all of a sudden it brings up something that you didn’t even think of.
[01:03:03] Bella Taazieh: Yeah. No, that’s what—
[01:03:04] Tracy Hayes: I find is brilliant.
[01:03:05] Bella Taazieh: That’s what I’ve done. I’ve done it before. I’ve done it for a deal that I submitted an offer on.
Basically gave it the scenario, explained my people, explained what their goals are.
And I was like, “Can I do this in this situation? Can I have two or three options for how I negotiate this deal, and what would be best for them?”
And it works. It’s pretty brilliant.
There’s just tools out there. I mean, I love it. I’m not afraid of it.
I think people need to embrace it before it’s too late.
[01:03:42] Tracy Hayes: Yeah.
[01:03:43] Bella Taazieh: I know amazing top producers—of course, they’ve built the business without it.
Of course, there’s people out there like that.
But again, you’re gonna have people that are not afraid of it, that are gonna get way more ahead of you long term.
[01:03:57] Tracy Hayes: We discussed pre-show—your generation, in here now, is going to use it.
And the things that—you know, the things I was presenting—it was the younger people that got it.
If you’re my age and older in the business—maybe you’ve been in it 20 years—you could still get away.
You're still gonna get referrals, of course, and they’re gonna refer their kids.
But that generation—and you personally—are going to move on.
[01:04:29] Bella Taazieh: Yeah.
[01:04:30] Tracy Hayes: If you’re your age, you’ve got to completely embrace it.
Those in the, to me, the 30–50 year-olds that are still gonna be in this business for another 20+ years—
Yeah.
You’ve got to start implementing. You’ve got to start using it.
You're not far behind. This is literally groundbreaking.
[01:04:41] Bella Taazieh: This is surface-level information.
[01:04:43] Tracy Hayes: You're gonna—and then you're gonna find that app that you really like to use that’s gonna move your business.
You know, like you said, some of the leads you created—
10x on that thing—and go after it.
[01:04:52] Bella Taazieh: I think we all know—if anybody here has created a business plan—we all know how many conversations we’re supposed to have.
We all know how many people we're supposed to talk to on a daily basis, right?
So figuring out how to utilize AI to reach that too, and figuring out like, “Okay, what should I do to generate these leads?”
I don’t know. I sat there and that’s how I figured it out.
[01:05:00] Bella Taazieh (continued): I went from having like—I don’t even know—just like several leads a month…
[01:05:11] Bella Taazieh: You know, in the beginning of this year, 250 people signed up in the last two and a half months.
You could—that’s incredible. That’s something that I did. And it was just—it’s easy.
[01:05:15] Tracy Hayes: And the five buyer consultations—
[01:05:17] Bella Taazieh: Mm-hmm.
[01:05:18] Tracy Hayes: —came, were delivered. From this.
[01:05:20] Bella Taazieh: They responded to the deals of the week.
Like, “Oh, send me more.”
I actually put a real deal. Instead of just putting—you know, you put your listing on there, you could do whatever—make sure that you explain the features of that deal and people will respond.
They don’t even need to see a single photo.
They’ll just—what is—think about it like this: you’re putting information to captivate the person to respond to you.
[01:05:39] Tracy Hayes: I just—I gotta write down this other idea.
[01:05:42] Bella Taazieh: I know! See, it keeps the wheels churning.
And that’s how I—I took again what Sharran taught everybody with his “deals of the week” system, and it’s keeping it simple.
It’s not putting those graphics—because I don’t know if most agents know this—if you send out mass emails and you make it too complex, too many graphics, too many photos, it actually is more likely to bounce back.
But keeping it just simple, black and white text out there—that’s it. That’s all I do.
[01:06:00] Bella Taazieh (continued): It is so simple.
It’s just bullet point by bullet point.
And it touches key points to get someone to respond to me.
Again, I had someone that attended it on Monday. They sent the email at 12:00 p.m., had one lead respond at 12:11—11 minutes later.
It works. It’s simple.
I think people are overcomplicating how to use AI.
[01:06:24] Tracy Hayes: And I think a lot of these things are on our radar—
[01:06:26] Bella Taazieh: Yep.
[01:06:27] Tracy Hayes: —but are we executing?
[01:06:28] Bella Taazieh: Yep.
[01:06:29] Tracy Hayes: And then when you start simplifying it and say, “Oh, I just go into AI and do the—boom. Boom. That chore is done.”
[01:06:34] Bella Taazieh: Yep.
[01:06:35] Tracy Hayes: Which would normally have taken me an hour, two hours to do—
I’m now done in 10, 15 minutes.
[01:06:40] Bella Taazieh: Yep.
[01:06:40] Tracy Hayes: Now you can really time block.
[01:06:42] Bella Taazieh: Right.
[01:06:44] Tracy Hayes: You’re not going—you can actually do the work.
[01:06:46] Bella Taazieh: You’re not on—
[01:06:46] Tracy Hayes: You’re not on this open-ended—
[01:06:47] Bella Taazieh: Yeah.
[01:06:47] Tracy Hayes: —thing. “Hey, you know what? I can get 10 things done before 10 o’clock in the morning and then go do what I really want to do.”
[01:06:54] Bella Taazieh: That’s exactly what I did. I decided to go to the sunrise yesterday, and I sat there, and I had all my tasks done by like 11:00 a.m. because of AI.
And then I was able just to touch base and I got to take a break.
Like, imagine using it to actually have that work-life balance that we talk about.
[01:07:10] Tracy Hayes: Mm-hmm.
[01:07:11] Bella Taazieh: Instead of spending hours on end trying to do all this stuff—like, build it out, take time, see what systems and processes you want to implement using AI, and then execute.
That is key.
I think agents hear about it, but they don’t actually implement and execute. That’s so important.
[01:07:23] Tracy Hayes: Gimme—this was Britt’s recommendation, which was good. We talked about, I think, Gamma AI is—
[01:07:27] Bella Taazieh: Yeah.
[01:07:28] Tracy Hayes: —you know, one of your three go-to apps. Gamma being one.
Notebook LM, right?
[01:07:32] Bella Taazieh: Yeah, Notebook LM.
[01:07:33] Tracy Hayes: What would be another—a third app outside of ChatGPT?
Are you using anything else behind the scenes?
[01:07:37] Bella Taazieh: I am. So there’s one that was simple—people actually used it for the training that I did—called NOA AI.
So that’s a tool basically where you can attend a training, you click on it, it listens through the microphone on your laptop—it really detects well, actually—
It transcribes, and it transcribes it in real time. And that’s all you have to do.
[01:07:56] Bella Taazieh (continued): It gives you a summary of the key—
[01:07:58] Tracy Hayes: —key points.
These things that you’ve seen—
One advertised on recording, you know, company meetings or whatever.
[01:08:04] Bella Taazieh: Yeah.
[01:08:05] Tracy Hayes: Business meetings and being able to spit that—or if you’re doing a Zoom call, I think they’re using it like that—
[01:08:10] Bella Taazieh: Yes.
[01:08:11] Tracy Hayes: —where it’ll spit out the summary—
[01:08:13] Bella Taazieh: Yep.
[01:08:13] Tracy Hayes: —to send to everybody.
“Hey, just to summarize,” ’cause people do—I mean, there’s a lot of information being exchanged.
You get distracted, whatever.
It’s summarizing and bringing everything to a conclusion of what you just spent your time doing.
[01:08:25] Bella Taazieh: That’s exactly what I—there’s anything to pull out…
[01:08:26] Bella Taazieh: And they all can go work together. Like, you can use it to do things like—for example, if I use NOA AI to transcribe or listen in on a training, I take the transcript, I implement it into that tool Notebook LM, create a podcast. I'm reiterating that information that I heard in a podcast form so I don't forget it, and I can actually use it and implement my system.
Like, I use what I learned from the training and I actually go to implement and execute. That is super key. I think not a lot of people do that.
[01:08:53] Tracy Hayes: I've got the idea.
We're all guilty of it.
[01:08:54] Bella Taazieh: We are all guilty. But—
[01:08:55] Tracy Hayes: One of the most important things, which I think—from what I sense listening to other people in the AI world—
’Cause they're doing a lot of training, like Carrie Vey, who I mentioned earlier—prompts.
Let’s finish a little bit—tell us about the science of prompts and how important it is when you’re trying to get a result from ChatGPT or any of the other platforms.
[01:09:21] Bella Taazieh: So again, when you tell Chat your whole life and then prompt it to do a tool—it’s a command.
And so I give it the—like for example, I’m like, “Hey,” like the one—“Write me this email. Help me write this email.” Feed in the information, give it the client’s information, and how to create that email, and it’ll do it for you.
So just think of prompts as like a command.
It’s just your command, or like the to-do for your actual Chat to complete—the task for your Chat.
And that’s how you do it. You just send it out and it will give you your result immediately.
That’s just how I see it. It’s like as if you text your assistant: “Hey, can you do this for me?”
It’s the same thing. It’s just using AI.
[01:09:59] Tracy Hayes: How—give us an example of like how descriptive they should get.
Like I mentioned earlier, if—hey, write this letter or email as if you were a Harvard attorney.
How detailed—how do you give it a lot of—you know, “Hey, what kind of tone to use?”
I mean, describe how you would—to someone who doesn’t even know what a prompt is—
But they are very important to get out the results that you are looking for.
You kind of want to—“Hey, the tone of this needs to be between a buyer and seller that are, you know, 30 and 40 years old—how they talk to each other.”
Or I think that—even some people, you know, we’ve got two people, one’s from New York and one’s from Alabama.
How do you—you know, you can actually tell it things like that.
[01:10:51] Bella Taazieh: Yeah.
[01:10:51] Tracy Hayes: And it will give you advice or write it in a more tone that both of them can resonate with.
[01:10:54] Bella Taazieh: Yeah. So with Chat—this is actually really funny. I think anybody that’s listening, if you’re not paying for Chat right now and you’re using the free version—you need to pay for it.
[01:11:00] Tracy Hayes: Is it up to 25? I’m paying 20.
[01:11:02] Bella Taazieh: 20 or 25, I don’t even know. Whatever it is, it’s cheaper than your VA. So start there.
You should do it.
[01:11:04] Tracy Hayes: It’s like three hours of a VA.
[01:11:10] Bella Taazieh: Yeah, no—it does so much. You’re going to use it every day. That’s the best ROI on your business.
And so basically what I do—I’ve actually—
The only reason that I knew that you had to pay for Chat is because I used Chat so much on the free version that it made me pay for it. That’s what happened.
So I was like, “Okay.” And then it was the best decision ever.
So I went in there—and in the settings, in your Chat—you can actually command it and teach it your brand and your voice and all this stuff.
Like you can literally feed it in.
So it’s already preset, premeditated for you.
[01:11:42] Tracy Hayes: Are you just going into a chat and doing that?
[01:11:43] Bella Taazieh: Yeah. Your actual settings—there’s the settings tool.
You go in there—there’s a part in there that’s like—you can give it a description of what you’re trying to do, and you basically give it your identity in some way.
And essentially what I do from there is—I—it knows—like my Chat sounds like me now.
I fed it real-time conversations that I’ve had so it understands my voice and my tone—how I actually speak—instead of trying to like create a whole different identity, I guess.
And so now when I give it prompts—
For example, I’ll be like, “Okay, let’s see… help me create—like let’s say I have a discovery call online, right? And I’m doing a call with somebody, and I want to have something to just touch base.”
And so what I do is I’ll be like, “Gimme a buyer discovery call script for this client and make sure it sounds like me.”
And so that way, if I don’t—you know, we all do these. We have moments sometimes, and sometimes we’re a little bit tired.
[01:12:45] Tracy Hayes: Or they ask a question that distracts you.
[01:12:47] Bella Taazieh: If you have a question, guess what?
While you’re having that consultation, type it in and be like, “Gimme a solution that sounds like me.”
You can give it to them. Or, “Hey, I’m having this problem—what should I do?” and blah blah blah, whatever it is, it’s—
[01:13:00] Bella Taazieh: It's still you. It's just—you’ve trained your—it’s like, think about it, in a corporate world, you’re a team lead, right?
And you’re training all these people to work under you. You’re still training them. Think about it like that. You’re not training real people, you’re just training your artificial intelligence.
And that’s what it is. And I think a lot of people need to understand how to use it.
If you just take the basic version of Chat and you’re like, “Write me this caption for blah blah blah,” it’s gonna sound boring, it’s gonna sound repetitive, and it’s gonna sound like AI.
But instead, teach it how to become like you. And that’s the best way—and that’s literally how I use it.
[01:13:32] Tracy Hayes: I’ve gotta—
[01:13:33] Bella Taazieh: Yep.
[01:13:33] Tracy Hayes: I’ve gotta dig into that part. I mean, I’ve got so many—obviously all the transcripts from the show, so I’m—
[01:13:39] Bella Taazieh: Exactly, I’m in there.
[01:13:40] Tracy Hayes: It’s hearing me all the time. I have uploaded into just chats where I’m, “Hey, I need to create a caption—here’s the transcript,” and yeah,
you know, so it knows what we talked about on the show. But actually putting those into the—like you said, into that area that you’re talking about—
[01:13:54] Bella Taazieh: Yeah.
[01:13:54] Tracy Hayes: —in your settings, would—yeah, that would really catapult mine. ’Cause I have so much content to give it.
[01:14:00] Bella Taazieh: Imagine for you—for example, you create your custom, and it knows your voice at this point, right?
And you just give it the prompt: “Hey, these are the key points I want to make sure.” You just give them the information—your guest speaker—and it does it for you.
Like in an instant—one click—and that’s all you have to do.
[01:14:14] Tracy Hayes: That would be incredible.
[01:14:15] Bella Taazieh: It’s a time-saver. Instead of figuring it out—and once you repeat the cycle of using it, it’ll know you even more.
Like I said earlier—
[01:14:22] Tracy Hayes: More content you’re using it—
[01:14:24] Bella Taazieh: Yep.
[01:14:24] Tracy Hayes: —more it gets to know you, just like a human, but on steroids.
[01:14:32] Bella Taazieh: Yeah.
[01:14:32] Tracy Hayes: Basically. Um, wow. Yeah. This has been—so you did the training at Landmark?
[01:14:37] Bella Taazieh: Mm-hmm.
[01:14:37] Tracy Hayes: I can only guess that many of the people didn’t hear—and hopefully some people that are watching, or, you know, see the reels that we cut from this—
You know, could Compass hire you to come into an office training and, you know, do a 30-minute training with their people?
Are you open to that? Obviously, I think you ought to be compensated—you know, would ask for some dollars to do that.
[01:15:01] Bella Taazieh: I care about collaboration.
And I think the motto that I follow is kind of what my college said, which is working hard and being kind. Like—it is.
That’s the motto that I follow.
And I really firmly believe in that. And I want to help people because at the end of the day, there’s enough business for all of us.
[01:15:15] Tracy Hayes: I think you’re gonna get better at it by teaching it. That’s also—
[01:15:19] Bella Taazieh: That’s one thing, but it’s also like—gatekeeping. Don’t be the gatekeeper in this industry.
We all should help each other. It makes such a difference.
Imagine if we could just like work together.
And not everyone, again, is going to use what you teach, right? Not every person is going to take away—and at the end of the day, you probably will do better.
If you know it well enough, you’ll probably do it better than another person.
But instead—just help people. And yeah, I’m open to it. I have some ideas, because I got great feedback.
That was something that was important to me—that if anybody came to this training at Landmark, that they had one takeaway.
I asked everyone—and every single person in that room said yes. Yeah. And nobody left the training.
[01:15:52] Tracy Hayes: And for those listening who say, “My God, Bella, don’t give all your secrets”—the reality is, unfortunately, we’d like all 70 of those people
to actually, you know, implement it and start.
[01:16:00] Bella Taazieh: Yeah.
[01:16:00] Tracy Hayes: We know. Because statistically that really—you know, only a certain percentage are actually going to implement or do something with the information you gave.
Everyone appreciates it—
[01:16:06] Bella Taazieh: Yeah.
[01:16:06] Tracy Hayes: —but that’s just reality no matter what you’re teaching.
Someone—you know, we’re all told to go on the diet, but we don’t, you know?
[01:16:12] Bella Taazieh: And that’s so funny. Yeah.
[01:16:13] Tracy Hayes: A few will do it, a few will get motivated by what you said—and hopefully more so than others.
[01:16:41] Tracy Hayes: But your information is valuable. It may take that person who doesn’t do it—it may take ’em three or four more sessions of seeing you, or another few months of not doing so well, to say,
“Maybe I should do what Bella said to do.”
And maybe somehow, maybe it’ll help me create some leads or save myself time—whatever their challenge is.
[01:16:57] Bella Taazieh: It really made me happy when someone messaged me and told me that it worked.
You know, that’s such a good feeling—’cause someone actually did it. But I’ve had such great feedback and everyone’s like, “This is incredible information.”
And I think—what it was—is like that light bulb moment happened.
You know, all those realtors in there that were sitting—or not even realtors, just entrepreneurs that were in the room—they were like,
[01:17:00] “Oh wow, this is how I can use it,” and it got their wheels turning. And I think that’s all I wanted.
I wanted something to come out of that. And I am thinking of ways of how I can build this out for people too.
’Cause I would love to help people, you know.
[01:17:12] Tracy Hayes: Well, I compliment you on just the stories.
You know, the story you told me about one person who got back to you and said, “Yeah, I went and did this.”
You taught it well enough—
[01:17:18] Bella Taazieh: Yes.
[01:17:18] Tracy Hayes: —that they were able—and simple enough—that they were able to implement it themselves.
That one thing that this person picked up—and they might have picked up other things—but yeah, that one particular thing that they thought was most helpful,
they went right away, were able to implement it, and actually got results from it.
[01:17:36] Bella Taazieh: Yep.
[01:17:36] Tracy Hayes: It means you explained it really well, and simple enough that they could do A, B, C and get it done.
[01:17:44] Bella Taazieh: I tried my best to make it as simple as possible because I wanted agents to try it out—
and see what happens.
And the fact that it worked made me really happy because whenever I have attended trainings and stuff,
I think it’s really important to teach something that people actually implement.
[01:18:00] You don’t wanna speak like a different language to them, you know?
[01:18:02] You wanna make sure it’s so easy that any agent can implement it,
and every single person can do it—any entrepreneur could do this type of email.
And it’s so easy.
And yeah—I mean, it was a really good feeling, and we’ll see what comes from this.
[01:18:17] Tracy Hayes: Excellent. Yeah. Appreciate you coming on.
[01:18:19] Bella Taazieh: Of course. Thank you so much for having me.
[01:18:21] Tracy Hayes: Appreciate it.
[01:18:22] Bella Taazieh: Thanks, Ty.
[01:18:23] Tracy Hayes: Great show.
[01:18:24] Bella Taazieh: Thank you. Appreciate it.

Anabella Taazieh
Realtor
My name is Anabella but I go by "Bella" Taazieh. I am working towards becoming a rising real estate powerhouse based in Jacksonville, Florida, known for helping locals and relocation buyers find their place in Northeast Florida.
I am 24 years old and have already closed multiple sales, all self-generated. I have built a standout brand that combines my finance background, love for Florida living, and savvy use of social media and AI.
I am not an average realtor...I am a beach loving Florida native, who loves a bit of country charm and am a faith driven entrepreneur who’s on a mission to make real estate modern, memorable, and bold.
Born and raised in Jax, so at this point I know every corner of Northeast Florida and specialize in simplifying big moves—whether that means guiding a family relocating or helping someone buy their dream home near the coast.
If I am not closing deals or teaching workshops on AI and branding for realtors, I am probably filming content, reading my Bible, sipping an iced latte by the beach, or working on my systems/processes.