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Blog Posts

July 22, 2026

From Classroom to Closing Table

From Classroom to Closing Table: How Holly Taylor Built a $36 Million Real Estate Business Without Sacrificing Family There is a particular kind of discipline that elementary school teachers carry with them long after they leave the classroom. It…

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July 16, 2026

Why Real Estate Is Lonely, and What Traci Crawford Did About It: The Business Partner Model That Changed Everything

Why Real Estate Is Lonely, and What Traci Crawford Did About It: The Business Partner Model That Changed Everything Real estate has a loneliness problem. It is an industry that celebrates independence, rewards individual production, and structure…

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July 8, 2026

The Open House Strategy, Builder Negotiation Secrets, and Relationship Rules That Drive Debora McCarty's Real Estate Business

The Open House Strategy, Builder Negotiation Secrets, and Relationship Rules That Drive Debora McCarty's Real Estate Business There is a version of real estate that looks effortless from the outside: the agent who always seems to have a listing, …

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July 7, 2026

The Inherited Property Playbook Every Real Estate Agent and Family Needs Before the Next Death in the Family

The Inherited Property Playbook Every Real Estate Agent and Family Needs Before the Next Death in the Family Somewhere in the United States right now, a family is fighting over a house that everyone believes is rightfully theirs. An heir is refus…

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June 26, 2026

How a Trilingual Jacksonville Realtor Built a Thriving Business by Serving the Buyers Most Agents Can't Reach

How a Trilingual Jacksonville Realtor Built a Thriving Business by Serving the Buyers Most Agents Can't Reach In a real estate market flooded with agents chasing the same leads, Claudia Hernandez built her business by going somewhere most of her …

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June 26, 2026

What Tanya Cosmini Learned Running Realty ONE Group Elevate for Four Years

From Solo Producer to Brokerage Owner: What Tanya Cosmini Learned Running Realty ONE Group Elevate for Four Years When Tanya Cosmini launched Realty ONE Group Elevate in the St. Johns County corridor of Northeast Florida, she came in with a clear…

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June 4, 2026

How Laura Jean Ranneklev Sold the 6 Most Expensive Homes in Durban Crossing History

How Laura Jean Ranneklev Sold the 6 Most Expensive Homes in Durban Crossing History — And What Every Agent Can Learn From It Featuring Laura Jean Ranneklev · REMAX Welcome Home · Real Estate Excellence × ReadTomato When tens of thousands of real…

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May 27, 2026

Laila Hassan's Unfiltered Path Through 25 Years of Jacksonville Real Estate

From $20,000 Houses to $16 Million Months: Laila Hassan's Unfiltered Path Through 25 Years of Jacksonville Real Estate Featuring Laila Hassan · Christie's International Real Estate First Coast · Real Estate Excellence × ReadTomato Most people se…

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May 22, 2026

From Puerto Rico to Jacksonville's Top Realtor

From Puerto Rico to Jacksonville's Top Realtor: How Joselyn Reyes Carrion Built a 300-Family Legacy on Heart and Hustle Featuring Joselyn Reyes Carrion · United Real Estate Gallery · Real Estate Excellence × ReadTomato When Joselyn Reyes Carrion…

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May 18, 2026

Marissa Scott's Playbook for Military Buyers, New Construction Traps, and Negotiating

Marissa Scott's Playbook for Military Buyers, New Construction Traps, and Negotiating in a 59% Price-Reduction Market Featuring Marissa Scott · United Real Estate Gallery · Real Estate Excellence × ReadTomato In nearly 19 years of selling real e…

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May 11, 2026

How Craig Kincheloe Built a 23-Year Real Estate Career by Never Standing Still

From Boom to Bust to Evolution: How Craig Kincheloe Built a 23-Year Real Estate Career by Never Standing Still Featuring Craig Kinchloe · Kincheloe Group Powered by REAL Broker · Real Estate Excellence × ReadTomato Most real estate careers do no…

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May 6, 2026

From Corporate Burnout to $100 Million Solo Agent: Nicole Reams on Building a Real Estate Career That Actually Works

From Corporate Burnout to $100 Million Solo Agent: Nicole Reams on Building a Real Estate Career That Actually Works Featuring Nicole Reams · Summer House Realty · Real Estate Excellence × ReadTomato When Nicole Reams walked into her own home pu…

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May 1, 2026

How Windy Keene Built a Real Estate Business on Integrity Over Transactions

20 Years, Every Market Cycle: How Windy Keene Built a Real Estate Business on Integrity Over Transactions Featuring Windy Keene · Round Table Realty · Real Estate Excellence × ReadTomato Most real estate agents who entered the market in 2005 did…

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April 20, 2026

How Allison Chance Built a Five-Year Real Estate Brand on Relationships, Not Algorithms

How Allison Chance Built a Five-Year Real Estate Brand on Relationships, Not Algorithms Featuring Allison Chance · Anchored Real Estate Group · Real Estate Excellence × ReadTomato.com When Allison Chance founded Anchored Real Estate Group in Sep…

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April 10, 2026

The AI Assistant Changing How Real Estate Agents Work Transactions Forever: ListedKit.AI

Meet Ava: The AI Assistant Changing How Real Estate Agents Work Transactions Forever By Tracy Hayes | Real Estate Excellence Podcast | Episode 318 I have interviewed nearly 300 of the top-producing real estate agents in Northeast Florida and bey…

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April 3, 2026

How Alexis Gamel Reads Homes Differently Than Most Jacksonville Real Estate Agents

What a Construction Background Really Buys You: How Alexis Gamel Reads Homes Differently Than Most Jacksonville Real Estate Agents Featuring Alexis Gamel · Christie's International Real Estate First Coast · Real Estate Excellence × ReadTomato When…

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March 29, 2026

How Taylor Diaz Built a Top-Producing Real Estate Career in Jacksonville

From Medical Scrubs to Million-Dollar Listings: How Taylor Diaz Built a Top-Producing Real Estate Career in Jacksonville Featuring Taylor Diaz · TD HOMES | KW Luxury International · Real Estate Excellence × ReadTomato When Taylor Diaz sat down to …

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March 16, 2026

Leigh Howe: The Amelia Island Real Estate Agent Buyers and Sellers Need to Know

Leigh Howe: The Amelia Island Real Estate Agent Buyers and Sellers Need to Know If you want to understand Amelia Island real estate at a high level, Leigh Howe is the kind of agent you want in your corner. On Episode 314 of the Real Estate Excellen…

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March 11, 2026

Megan Jernigan on Culture, Mindset, and Building a Real Estate Team That Actually Performs in Nashville

Megan Jernigan on Culture, Mindset, and Building a Real Estate Team That Actually Performs in Nashville Real Estate Excellence is where serious buyers, sellers, and agents go to find the people who operate at the top of the profession—especially th…

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March 9, 2026

Debbi DiMaggio: Mindset In Motion, Real Estate Mastery, and What It Takes to Finish What You Start

Debbi DiMaggio: Mindset In Motion, Real Estate Mastery, and What It Takes to Finish What You Start Real Estate Excellence exists to spotlight the professionals who elevate this industry—and Debbi DiMaggio is exactly that kind of leader. Debbi is a…

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Feb. 20, 2026

NEFAR President Kim Knapp’s 2025 Playbook: “Do It Right – Keep It Real”

NEFAR President Kim Knapp’s 2025 Playbook: “Do It Right – Keep It Real”  If you’re a real estate agent in Northeast Florida, you don’t need more noise—you need leadership, clarity, and a practical plan you can actually follow. In Episode 311 of th…

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Feb. 16, 2026

Tina Priest’s Leadership in Military Relocation Across Northeast Florida

Serving Those Who Serve: Tina Priest’s Leadership in Military Relocation Across Northeast Florida At Real Estate Excellence, our mission is to highlight professionals who raise the standard of real estate in Northeast Florida. In markets like Jacks…

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Feb. 15, 2026

Why Dori Nugent Is the Go-To Real Estate Expert in St. Augustine Beach

Why Dori Nugent Is the Go-To Real Estate Expert in St. Augustine Beach When buyers and sellers think about real estate in St. Augustine Beach, they’re not just looking for an agent. They’re looking for certainty, strategy, and someone who truly und…

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Feb. 9, 2026

Rachel Hanes: Where Equestrian Living and Smart Real Estate Investing Meet in Northeast Florida

Rachel Hanes: Where Equestrian Living and Smart Real Estate Investing Meet in Northeast Florida In Northeast Florida, buying land or investing in property isn’t just about square footage—it’s about lifestyle, long-term value, and making decisions t…

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