Keri Carpenter: What a Professional Real Estate Agent Brings to the Table

How can a top-producing real estate agent with a background in corporate America leverage their experience to achieve remarkable success in just three years?

In this episode of the Real Estate Excellence podcast, host Tracy Hayes interviews Keri Carpenter, a top-producing real estate agent with Keller Williams. Despite only being in the industry for three years, Keri has already achieved remarkable success, including being named Rookie of the Year, earning the Gold Award, and capping each of her three years with the company. Keri shares her journey from corporate America to real estate, discussing how her experiences in management, logistics, and sales have shaped her approach to helping clients and growing her business. She emphasizes the importance of communication, collaboration, and focusing on the needs of her clients. Keri also shares her strategies for lead generation, marketing, and building a strong referral network. With her infectious energy and passion for helping others, Keri provides valuable insights for both new and experienced agents looking to take their business to the next level.

Keri Carpenter, raised in Jacksonville, FL, ventured into the workforce at 15, aiming to fund her education at the University of Florida. She began at Cold Stone Creamery, quickly becoming a manager, then transitioned to retail, securing a position at Victoria's Secret. Post-graduation from UF, she excelled in various roles, from medical device sales at Medtronic to territory management at ABF Freight. Eventually, she shifted to real estate, influenced by her mother’s career, and now thrives at Keller Williams, mentoring agents and managing her business adeptly, balancing professional success with family life.

[00:03:00] - [00:07:00] From Mustangs to Gators: Keri's Early Years and College Experience

- Born and raised in Jacksonville, attended local schools

- Chose to attend the University of Florida, following in her father's footsteps

- Thrived in the business school, taking advantage of networking opportunities

[00:15:00] - [00:22:00] Navigating the Corporate World: Keri's Journey Before Real Estate

- Started in management at Target, learning to lead and motivate diverse teams

- Transitioned to roles at Victoria's Secret and logistics companies like ABF Freight

- Developed strong communication, problem-solving, and leadership skills

[00:44:00] - [00:51:00] The Turning Point: From Corporate America to Real Estate

- Realized the need for a better work-life balance after a heartfelt moment with her daughter

- Decided to pursue real estate full-time, joining her mother at Keller Williams

- Created a business plan and focused on leveraging her existing skills and network

[01:07:00] - [01:14:00] Mastering the Art of Referrals: Keri's Go-To Marketing Strategy

- Reached out to personal network to announce her transition to real estate

- Consistently asks for referrals throughout the transaction process

- Maintains strong relationships with past clients and other agents to generate referral business

[01:17:00] - [01:25:00] Navigating Challenges and Demonstrating Value as an Agent

- Shares a story of helping buyers navigate a challenging litigation process to purchase their dream home

- Emphasizes the importance of agent representation and problem-solving skills

- Highlights the complex nature of real estate transactions and the value agents provide

Quotes:

"As a leader, you always want to be planning to grow. You want them to grow. You want them to hit those target numbers." - Keri Carpenter

"It is so critical to run your real estate business as a business." - Keri Carpenter

Connect with Keri:

Website: http://KeriCarpenter.kw.com/

Instagram: https://www.instagram.com/kerilynn910/

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Are you ready to take your real estate game to the next level? Look no further than Real Estate Excellence - the ultimate podcast for real estate professionals. From top agents and loan officers, to expert home inspectors and more, we bring you the best of the best in the industry. Tune in and gain valuable insights, tips, and tricks from industry leaders as they share their own trials and triumphs. Whether you're a seasoned pro or just starting out, a homebuyer or seller, or simply interested in the real estate industry, Real Estate Excellence has something for you. Join us and discover how to become a true expert in the field.

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