Historic Home Red Flags in Jacksonville: Ep 342  Aubrey Wessolowski

• What should a buyer or seller actually look for when choosing an agent, and does specialization matter more now than it did three years ago?

In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Aubrey Wessolowski. Aubrey Wessolowski is a Jacksonville native, real estate professional with the Gilman Group, and former fintech professional who brings an economics background, creative perspective, and deep neighborhood knowledge to buyers and sellers throughout Jacksonville. She joins Tracy Hayes to discuss how financial literacy, market awareness, strong relationships, and the ability to explain complicated information in everyday language help clients make better real estate decisions.

Aubrey shares her transition from corporate life into real estate, the realities of building a business around relationships, and the importance of choosing the right brokerage and professional network. She also dives deeply into Jacksonville historic neighborhoods including Murray Hill, Riverside, Avondale, San Marco, and surrounding communities, explaining pricing strategy, preservation requirements, inspections, older home systems, lifestyle marketing, seller preparation, neighborhood specialization, and why knowing a market street by street can create opportunities that buyers may otherwise miss.

If you are buying or selling in Jacksonville, especially in one of its historic neighborhoods, work with professionals who understand not only the property but also the streets, systems, preservation considerations, vendors, lifestyle, and stories behind the community. Subscribe to the Real Estate Excellence Podcast for more conversations with professionals shaping Northeast Florida real estate.

HighlightsTop of FormBottom of Form

00:00 - 23:48 From Finance to Real Estate

• Using economics and finance knowledge to explain rates and market conditions
• Aubrey’s early interest in fashion design blogging and business
• Motherhood and the decision to leave corporate life
• Joining her mother and beginning a real estate career
• The time commitment and business mindset required in real estate

23:48 - 34:45 Brokerage Culture and Pricing

• Choosing a brokerage with training collaboration and productive professionals
• Learning from experienced agents through real transaction challenges
• Using neighborhood experience to evaluate property pricing
• Creating buyer urgency with the right initial listing price
• Watching competing listings and current market activity

34:45 - 47:59 Historic Neighborhood Expertise

• Pricing unique homes throughout Jacksonville historic neighborhoods
• Why boots on the ground neighborhood knowledge matters
• The lifestyle appeal of Murray Hill Riverside Avondale and nearby communities
• Helping buyers understand renovation opportunities
• Navigating historic preservation requirements and property restrictions

48:00 - 1:00:35 Older Home Due Diligence

• Identifying electrical systems that may create insurance concerns
• Understanding chimney moisture plumbing and other older home issues
• Working with trusted specialists familiar with historic properties
• Resolving known problems before difficult negotiations begin
• Using pre listing inspections to prepare sellers for the market

01:00:36 - 01:16:50 Selling the Neighborhood Lifestyle

• Marketing lifestyle instead of only bedrooms and bathrooms
• Highlighting walkability parks restaurants shops and community activities
• Downtown Jacksonville growth and surrounding neighborhood opportunities
• Changing housing needs for families across Jacksonville communities
• Preparing listings while focusing resources on improvements that matter

01:16:50 - 01:25:17 Specialization and Relationships

• Why micro market specialization matters for buyers and sellers
• Questions consumers should ask when interviewing agents
• Building neighborhood knowledge through long standing local relationships
• Finding opportunities through community connections and Facebook groups
• Why relationships creativity and impact keep Aubrey passionate about real estate

Quotes:

“You could have all the analytics in the world, but if you're not able to articulate that to an everyday buyer or seller, I think you may be doing them a disservice.” – Aubrey Wessolowski

“You're a business owner. You're doing the marketing. You're doing the finances.” – Aubrey Wessolowski

“Having an agent and having a team that knows that and where to go for things is huge, especially in a timely manner.” – Aubrey Wessolowski

“It's what you put into it too. I love that I can genuinely feel what effort I'm putting forth. I get to actually see it.” – Aubrey Wessolowski

To contact Aubrey Wessolowski, learn more about her business, and make her a part of your network, make sure to follow her Instagram and Facebook.

Connect with Aubrey Wessolowski!

Instagram: https://www.instagram.com/aubreywessolowski/

Facebook: https://www.facebook.com/aubrey.mathews/

Connect with me!
Website: toprealtorjacksonville.com

Website: toprealtorstaugustine.com

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Are you ready to take your real estate game to the next level? Look no further than Real Estate Excellence - the ultimate podcast for real estate professionals. From top agents and loan officers, to expert home inspectors and more, we bring you the best of the best in the industry. Tune in and gain valuable insights, tips, and tricks from industry leaders as they share their own trials and triumphs. Whether you're a seasoned pro or just starting out, a homebuyer or seller, or simply interested in the real estate industry, Real Estate Excellence has something for you. Join us and discover how to become a true expert in the field.

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