Building a Cross-Market Real Estate Business in Northeast Florida with Christina Swyers

Real Estate Excellence exists to spotlight the agents who are actually doing the work — building businesses, navigating challenges, and delivering real results for clients across Northeast Florida.

This article uses insights from the full episode transcript at tracyhayespodcast.com/[episode].

On this episode, Tracy Hayes sits down with Christina Swyers, a multi-state real estate team leader, relocation specialist, and founder of Prime Living Properties. Licensed in both Missouri and Florida, Christina has spent the past decade building a cross-market business serving buyers, sellers, investors, and relocating families throughout Jacksonville, St. Augustine, and St. Johns County.

Her story is one of intentional growth, leadership, and doing real estate the right way.

Christina Swyers’ Background & What Sets Her Apart

Christina didn’t build her business by accident.

With more than ten years in real estate and nine years at eXp Realty, she has scaled production while mentoring agents nationwide and rebuilding momentum after relocating to Northeast Florida. She leads the Success Squad within eXp Realty — a network of over 150 agents focused on mindset, leadership, and sustainable growth.

What separates Christina is her ability to blend relocation expertise, negotiation skill, systems, and confidence — while staying deeply connected to her clients as people, not transactions.

She understands something many agents miss:
real estate is a people business first, a preparation business second, and a transaction business last.

Christina Swyers — In Her Own Words

“Real estate school teaches you how not to go to jail. It does not teach you how to build a business.”

“Your network isn’t just your net worth financially — it’s your wisdom, your shortcuts, and the mistakes you don’t have to make.”

“Confidence comes from keeping promises to yourself and doing the work — not from a logo or a headshot.”

“Without people, we don’t have a business. Every single day, you have to meet new people.”

Local Expertise Across Northeast Florida

Relocating herself gave Christina firsthand insight into what buyers don’t always understand when moving to Florida — and why strong representation matters.

She works extensively throughout:

• Jacksonville — diverse housing stock and steady inbound relocation

• St. Augustine — lifestyle-driven buyers, historic homes, and long-term value

• St. Johns County — new construction, CDDs, HOA structures, and school-driven demand

Christina is direct with clients about taxes, HOA fees, CDDs, builder incentives, and long-term ownership costs — especially in master-planned communities and newer developments.

Three Real Stories from Christina’s Business

1. Her Own Relocation Reality Check

Christina shared that her wildest relocation experience was her own. Understanding Florida taxes, HOAs, and CDD fees didn’t fully click until she lived it — which now makes her a stronger advocate for relocating clients.

2. Builder Challenges & Client Protection

She’s seen buyers lose leverage simply by visiting model homes without representation. Christina is firm: buyers need registration, representation, and third-party inspections on new construction — always.

3. A Deal That Redefined Her Lending Standards

After a transaction nearly fell apart due to poor communication from a national lender, Christina doubled down on using local lenders who answer the phone nights and weekends — because client experience matters.

Frequently Asked Questions About Northeast Florida Real Estate

Is Northeast Florida a strong relocation market?
Yes. Jacksonville, St. Augustine, and St. Johns County continue to attract families, professionals, and investors from across the country.

Should buyers get inspections on new construction homes?
Absolutely. Christina strongly recommends third-party inspections to catch grading, plumbing, and structural issues early.

Are HOAs and CDDs common in Florida?
Yes — especially in St. Johns County and newer communities. Understanding long-term costs is critical.

What should sellers look for in an agent?
Confidence, communication, negotiation skill, and deep understanding of micro-market pricing.

Closing CTA

Christina Swyers represents what excellence looks like in real estate — prepared, direct, and deeply invested in her clients and agents.

If you’re relocating to Northeast Florida, investing, selling, or simply want guidance from someone who understands both the market and the business behind it, Christina is someone you want in your corner.

Connect with Christina Swyers

Instagram: https://www.instagram.com/therealchristinaswyers/
Facebook: https://www.facebook.com/christinaswyers
LinkedIn: https://www.linkedin.com/in/christinaswyers/
YouTube: https://www.youtube.com/@coastallivingwithchristina

🎧 Full Episode: tracyhayespodcast.com/[episode]
📺 YouTube Channel: https://www.youtube.com/@RealEstateExcellence

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