Building a Real Estate Powerhouse: Nikki-Lyn Holm and The Coastal Home Group

If you’re looking for a Realtor who doesn’t just manage a team—but builds a movement—you need to know Nikki-Lyn Holm. As team leader of The Coastal Home Group at Herron Real Estate, Nikki-Lyn has created one of the most dynamic and client-focused real estate teams across Jacksonville, Nocatee, St. Johns County, and Clay CouThis article uses insights from the full episode transcript at tracyhayespodcast.com/60.

From Customer Service to Real Estate Leadership

Nikki-Lyn isn’t your typical Realtor. With a background that spans customer service at Continental Airlines, culinary school, and wedding planning, she brings a people-first mindset to everything she does. She didn’t just fall into real estate—she was recruited, trained, and then took ownership of her growth.

Her ability to lead comes from lived experience. “I was actually the first person in my immediate family to go to college, and I did it myself,” she shared. “I learned everything I thought I needed to know about people… but you’re always still learning”.

The Coastal Home Group was born out of this mindset. It’s not just a team—it’s a network of moms, entrepreneurs, and client advocates who understand what full-service really means.

Quotes That Define Nikki-Lyn’s Strategy

“It’s all about the relationship… whether they are planning their dream wedding or buying their dream home, it’s the most important thing they’re going through.”

“We don’t just show up at the beginning or the end—it’s the whole process.”

“We’re all busy moms… and we’ve built a system so someone can take a day off and still serve our clients.”

These aren’t just words. They’re the foundation of how Nikki-Lyn leads, builds, and mentors.

Northeast Florida Expertise: Nocatee, St. Johns, Clay & Jax

The Coastal Home Group covers the entire NE Florida corridor—from Nocatee to St. Augustine, St. Johns County to Jacksonville, and into fast-growing Clay County suburbs.

This is a team that understands the needs of military families relocating to NAS JAX, luxury buyers in Ponte Vedra, and young families drawn to top-rated St. Johns County schools.

Their market coverage reflects Nikki-Lyn’s leadership. She’s built her systems around the fast-paced, relocation-heavy nature of Northeast Florida real estate.

Real Stories. Real Clients. Real Results.

1. A 12-Year Relationship Comes Full Circle
   A client she helped over a decade ago reached out—now relocating back from Cincinnati. That’s not just repeat business; that’s lifetime trust.

2. From Facebook Chat to Forever Client
   Her husband? He showed up to her model home two days before Christmas. They married four months later. Real estate brought them together, and that “get it done” energy defines how she handles deals.

3. Building a $30M Pipeline From Scratch
   When one agent left her team, Nikki-Lyn had a single day with a $30 million book of business to manage alone. The next day, a newly licensed agent joined—and The Coastal Home Group kept growing.

Northeast Florida Real Estate FAQ

Q: What makes Northeast Florida such a strong real estate market?
Buyers are drawn to the beaches, top-rated schools, warm weather, and affordability compared to other metros.

Q: Is new construction popular in areas like Nocatee and St. Johns County?
Absolutely. These are among the most active new-build corridors in Florida.

Q: How important is pre-approval when buying in competitive markets like Ponte Vedra?
Essential. Sellers in these high-demand zones want verified buyers, not just pre-qualified ones.

Q: Are relocation clients common in Nikki-Lyn’s market?
Yes. Many families move here for military, schools, or lifestyle—and The Coastal Home Group specializes in helping them adjust quickly.

Ready to Buy or Sell in Northeast Florida?

If you want a team that values service, systems, and relationships—contact Nikki-Lyn Holm and The Coastal Home Group. Whether you're relocating, upsizing, downsizing, or just getting started, they’ll help you move with clarity and confidence.

Connect with Nikki-Lyn Holm:
Instagram: @nikki_holm_realtor
Facebook: facebook.com/nikkilyn1
LinkedIn: The Coastal Home Group

🎧 Full Episode: tracyhayespodcast.com/60
📺 Watch on YouTube: Episode 60
🎙️ More top episodes: TopJacksonvilleAgents.com, TopStAugustineAgents.com
🔗 Also See: Episode 268 with Sarah Olson – Nocatee relocation expert

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