Built on Service and Systems: How the Elkins Group Wins in Jacksonville Real Estate

Built on Service and Systems: How the Elkins Group Wins in Jacksonville Real Estate

The Real Estate Excellence podcast continues to highlight elite real estate professionals transforming Northeast Florida. Episode 118 features Toby and Jena Elkins of the Elkins Group, now with eXp Realty. This powerhouse husband-wife duo exemplifies the grit, discipline, and strategic thinking required to dominate in the Jacksonville and St. Johns County real estate markets.

This article uses insights from the full episode transcript at tracyhayespodcast.com/118.

Veteran Leadership Meets Real Estate Mastery

Toby Elkins is a U.S. Navy veteran with 13 years of service, an ICON agent with eXp, and the leader of the Elkins Group. With a degree in Business Administration and a military background in aviation and electronic warfare, Toby brings a uniquely strategic mindset to the real estate industry. Jena, with a 12-year career in corporate event planning, complements him perfectly by managing operations and delivering exceptional client service.

In 2022, they closed $25 million in deals, serving 67 families through Momentum Realty before moving to eXp.

"You don't need to bombard people with calls. Just friend them on Facebook and be consistent. Show up."

"We leaned heavily on discipline, systems, and communication—everything the Navy taught us."

"Everyone wants the magic pill. But it's about relationships. It's about showing up, following up, and being real."

Local Expertise With a National Perspective

Based in St. Johns County and serving the broader Jacksonville, Nocatee, and St. Augustine markets, the Elkins Group is especially adept at helping military families relocate. Toby understands deployments and PCS moves firsthand. They also use virtual showings, handwritten cards, and social CRM strategies to maintain trust and connection from a distance.

Real Examples of Service-Driven Success

1. Veteran Transitions: Toby and Jena actively coach fellow veterans entering real estate. Their structured approach, built on Navy principles, provides a roadmap for success.

2. Virtual Showings for Deployed Buyers: The Elkins Group has closed multiple deals virtually for deployed service members, offering video walkthroughs, transparent pricing strategies, and detailed follow-ups.

3. Work-Life Synergy: As a husband-wife team, they set clear boundaries to maintain productivity without sacrificing personal time. Jena's focus on backend systems and Toby's client-facing presence strike a rare balance.

Frequently Asked Questions

How can military families buy real estate while deployed?
With the right agent, it’s possible. The Elkins Group uses virtual showings, digital signatures, and video updates to keep deployed buyers informed and confident.

Is Jacksonville a good market for veterans and military families?
Yes. Jacksonville, Nocatee, and St. Augustine offer a strong military support network, excellent schools, and proximity to bases.

What sets husband-wife real estate teams apart?
The best ones, like the Elkins Group, divide responsibilities strategically, enabling both professional focus and personal balance.

How do the Elkins stay top-of-mind with past clients?
Social CRM, personalized follow-ups, birthday messages, and seasonal gifts—all structured into their system.

Ready to Work With a Military-Strong Real Estate Team?

Contact the Elkins Group for trusted, experienced, relationship-focused guidance in Jacksonville, St. Johns County, Nocatee, and beyond.

Connect with the Elkins Group:

• Instagram: https://www.instagram.com/elkinsgroup/

• Facebook: https://www.facebook.com/toby.elkins.50

• LinkedIn: https://www.linkedin.com/in/toby-elkins-87a5648a/

Listen to the Full Episode: tracyhayespodcast.com/118

Watch on YouTube: https://youtu.be/q8hNI0YQjZg

Related Episodes:

• Bill Savage – Episode 19

• Andrew Michael – Episode 16

• Diedre Young – Episode 175

Top Agent Resources:

• TopJacksonvilleAgents.com

• TopStAugustineAgents.com

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