July 28, 2025

Dana Johnson: Jacksonville Powerhouse Agent Turning Real Estate into a Movement

How does one woman’s passion for homeownership evolve into a mission that’s transforming communities and building generational wealth? On Episode 278 of the Real Estate Excellence Podcast, host Tracy Hayes welcomes Dana Johnson — a visionary leader, speaker, and mentor with over 24 years of real estate and finance experience.

Dana is the CEO and Principal Broker of Province Realty Group, a boutique firm serving Florida and Georgia, with a footprint growing beyond Jacksonville into Atlanta and Melbourne. She's also the founder of the national She's Owning It Home Buyers Club, a faith-forward real estate education movement that's rewriting the narrative on wealth and property ownership for women.

🎥 Watch the full episode on YouTube: https://youtu.be/HVOZjTCQgS8

Real Estate with Purpose: Stability, Empowerment, and Impact

From aspiring fighter pilot to CEO of a thriving real estate firm, Dana’s journey is marked by vision, resilience, and grit. Raised by homeowners who instilled in her the value of equity and stability, Dana bought her first home at 23. That spark of ownership lit a fire that became her career — helping others achieve financial freedom through real estate.

Dana’s work isn’t just transactional — it’s transformational. As she says, “If you stabilize a family, you stabilize a community. If you stabilize a community, the world becomes a better place.”

The “She’s Owning It” Movement: Faith-Fueled Real Estate Education

Dana’s She's Owning It Home Buyers Club is more than a course — it’s a call to action. With a 10-module system, this national program guides women through buying, maintaining, and leveraging property with confidence and clarity. Participants get more than tips — they receive mentorship, financial literacy, and spiritual grounding.

This movement is also backed by Dana’s involvement in the Goldman Sachs 1 Million Black Women in Business initiative, where she refined her strategies and scaled her systems to reach even more aspiring homeowners.

Real Estate Leadership, Advocacy, and Mentorship

As the Education Advisory Task Force Chair for NEFAR and Co-Chair of RPAC, Dana is deeply involved in real estate policy, community impact, and education. She’s not just helping her clients win — she’s ensuring agents across the region are equipped and informed.

Her advice to new agents? "Know your niche, create your systems, and stay consistent. Your value lies in your visibility, your education, and your faith."

Why Dana Johnson Is One of the Best Realtors in Jacksonville

Whether helping first-time buyers, mentoring new agents, or advocating for policy that protects homeownership rights, Dana’s influence is widespread and growing. Her business acumen, faith-first philosophy, and people-centered strategies position her as one of the Top Jacksonville Agents leading real estate into a more equitable and empowered future.

👥 Connect with Dana Johnson: