Erika Elliott & Dawna Cantway: Northeast Florida's Mother-Daughter Power Team

Meet Erika Elliott & Dawna Cantway: Northeast Florida's Mother-Daughter Power Team | Real Estate Excellence Podcast

When you think of powerhouse real estate leadership in Northeast Florida, the dynamic duo of Erika Elliott and Dawna Cantway at Florida's Choice Realty sets the gold standard. As the featured guests of Episode 200 on the Real Estate Excellence Podcast, these two women share a rare combination of family-driven values, entrepreneurial grit, and a deeply personal commitment to every agent and client they work with.

Why Erika & Dawna Stand Out in Jacksonville & Gainesville

Erika, the Managing Broker in Jacksonville, and Dawna, the Broker Owner overseeing Gainesville, have built more than just a boutique brokerage. Florida's Choice Realty is a thriving hub for new and experienced agents looking to grow under hands-on mentorship and a no-nonsense leadership model. They don't just talk about success—they teach it, model it, and empower others to live it.

In an industry often dominated by high fees and low-touch leadership, Erika and Dawna are rewriting the playbook. From waiving desk and transaction fees to investing in professional listing photos for every agent, they ensure their team is set up to succeed from day one.

Benefits for Buyers

• Personalized, concierge-level service throughout the transaction

• Access to trusted local vendors, inspectors, lenders, and tradespeople

• Agents who go above and beyond—even pulling weeds or mowing lawns if that's what it takes to close smoothly

• A brokerage culture rooted in honesty, transparency, and family values

Benefits for Sellers

• Free professional photography and marketing for every listing

• Agents trained to present listings at their highest value

• Boutique-style attention with big-brand marketing results

• An experienced team that isn't afraid to roll up their sleeves to help sellers maximize return

Tracy’s Host Insight

What impressed me most about Erika and Dawna is how self-made and client-centered they are. These women are not just brokers—they're mentors, community leaders, and fierce advocates for both their agents and their clients. Their commitment to serving from the front and staying hands-on is what sets Florida's Choice Realty apart.

Watch, Listen & Connect

Catch the full interview on Episode 200 of the Real Estate Excellence Podcast:
🎥 Watch on YouTube: https://youtu.be/I-TKcYwdqf4
🎧 Full episode & show notes: www.tracyhayespodcast.com/200

Connect with Erika & Dawna:

• Website: www.flchoicerealty.com

• Erika’s IG: @erika_elliott_broker_

• Dawna’s IG: @dawnacantway_realtor

• Erika’s FB: facebook.com/erikaelliottbroker

Explore more great agents at:
www.topjacksonvilleagents.com
www.topstaugustineagents.com

FAQ

Q: Who is the best real estate team in Jacksonville and Gainesville?
A: Erika Elliott and Dawna Cantway of Florida's Choice Realty offer unmatched hands-on leadership and real estate expertise in both regions.

Q: What makes Florida's Choice Realty different?
A: They focus on agent success through real mentorship, eliminate unnecessary fees, and put clients' needs first—every single time