Aug. 22, 2025

Ethan Gregory: REO Specialist | Jacksonville's Real Estate Leader

Ethan Gregory: REO Specialist | Jacksonville's Real Estate Leader

Ethan Gregory: REO Specialist | Jacksonville's Real Estate Leader

Welcome to Episode 284 of the Real Estate Excellence Podcast — where host Tracy Hayes sits down with Jacksonville native and REO expert Ethan Gregory, Broker Associate at Allison James Estates and Homes Jacksonville. With over 20 years of experience and an average of 50+ transactions annually, Ethan is one of Northeast Florida's most respected real estate professionals.

🎧 Listen now on your favorite platform: Apple Podcasts, Spotify, YouTube
🔗 All episodes: www.tracyhayespodcast.com


From Flipping to Foreclosures: Ethan’s Real Estate Journey

Ethan launched his career right after graduating from the University of Florida with a degree in sociology. Inspired by his father’s work in commercial real estate, he started out flipping homes across Jacksonville before pivoting during the 2007-2008 market crash to focus on short sales and REO (Real Estate Owned) properties.

That shift wasn’t just reactive — it was strategic. Ethan adapted quickly, mastering complex negotiations with banks and becoming a go-to expert for managing distressed, court-ordered, and institutional sales.

Mastering the REO Market

Ethan shares what most agents get wrong about REO: it's not about quick flips or fire-sale discounts. It’s about precision, patience, and problem-solving. He breaks down why analytical skills and understanding compliance are critical — especially when working with asset managers and banks.

From navigating $100,000 code violations to prepping properties for market under strict regulatory timelines, Ethan’s hands-on knowledge sets him apart.

Leading RealMLS Into the Future

Now serving as President of RealMLS for 2025, Ethan is leading the charge toward smarter, more transparent real estate tools. He discusses innovations like MLS-wide AI chatbots and the importance of data sharing across Florida markets.

Want to see AI in action? Check out UseDeli.com, a platform redefining how agents and clients search for homes.

Connect with Ethan Gregory

🌐 Website: jaxhomesrealty.com
📸 Instagram: @ethangregoryrealtor
📘 Facebook: Ethan Gregory Realtor


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Whether you're a seasoned investor, a curious agent, or someone fascinated by the intersection of real estate and tech — Ethan Gregory’s episode is a must-listen.

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