From Military Service to Brokerage Leadership: Emily & Brad Lloyd on Purpose, Grit, and Growth

From Military Service to Brokerage Leadership: Emily & Brad Lloyd on Purpose, Grit, and Growth

Finding the right Northeast Florida agent means finding someone who knows how to lead, how to hustle, and how to build something bigger than themselves. Emily and Brad Lloyd, owners of Hamilton House Realty Group and Solid Rock Roofing, embody every one of those traits.

This article uses insights from the full episode transcript at tracyhayespodcast.com/103.

Built on Service, Driven by Systems

Emily and Brad didn’t just “get into” real estate—they built a brokerage. Brad’s military background and Emily’s decade-plus in insurance created a business foundation based on grit, trust, and transparency. After frustrations with traditional brokerage models, they launched Team Lloyd Realty (now Hamilton House) with a mission: create a company that actually works for its agents.

“We wanted to make it more about the agents, not about the brokerage or the broker,” Brad said. “You are the business.”

Emily added, “Let that agent be who they are. If they want to create a logo, let them. Don’t make everything about the brokerage.”

Leading With Consistency and Care

Brad and Emily’s strength is in their complementary leadership. Brad brings fearless outreach and hustle—working UPS shifts while changing clothes in his truck between closings. Emily brings focus, mentorship, and personal care to every agent relationship.

“He’s good at talking to people,” Emily said. “And I’m about relationships and systems.”

Their success isn’t accidental. It’s built on daily habits, coaching, one-on-one agent support, and a relentless focus on agent growth.

“You’ve got to want it… and be willing to do whatever it takes to get there.” – Brad Lloyd

“Our motto is, there’s no amount of success that’s worth a failed marriage.” – Emily Lloyd

Northeast Florida Market Insight

Team Lloyd Realty operates across Jacksonville, Middleburg, Clay County, and St. Johns County—strategically positioned near NAS JAX and prime relocation markets. They understand the pressures military families face and use that experience to help others succeed.

From new builds in Nocatee to coastal listings in St. Augustine and investment flips near revitalized lakes, they approach every opportunity with education and planning.

Real Scenarios That Built Their Brand

1. Military Transition to Real Estate – Brad returned from Iraq, unsure of his path, but driven to create something bigger. Real estate became the mission.

2. Emily’s Leap of Faith – Leaving a 14-year insurance career, she jumped into real estate with zero backup plan—and never looked back.

3. Flipping Houses with Kids in Tow – “They went everywhere,” Emily recalled. Closings. Showings. Training sessions. No excuses. Just action.

Northeast Florida Real Estate FAQs

Q: What makes Northeast Florida attractive to buyers?
A: Warm weather, top schools in St. Johns County, military bases like NAS JAX, and lifestyle communities in places like Nocatee and Ponte Vedra.

Q: Is new construction common?
A: Yes. St. Johns County and Clay County continue to grow rapidly, with demand for family-friendly homes and master-planned communities.

Q: Why is agent selection so important here?
A: Hyper-local expertise helps agents price and negotiate effectively in Jacksonville’s competitive micro-markets.

Q: Do military buyers benefit from VA loans?
A: Absolutely. Brad and Emily understand VA benefits firsthand and guide military families through the process.

Ready to Buy or Sell?

Brad and Emily Lloyd aren’t just top producers—they’re builders, mentors, and advocates for doing business the right way. Whether you’re buying, selling, or looking to grow as an agent, they’re the real deal.

Contact them through:
Instagram: https://www.instagram.com/heyemilylloyd/
Facebook: https://www.facebook.com/emily.lloyd.353
LinkedIn: https://www.linkedin.com/in/emily-lloyd1/

Listen to the full episode: tracyhayespodcast.com/103
YouTube Channel: https://www.youtube.com/@RealEstateExcellence

Also check out:
Drew Kazemba – Episode 298: https://www.tracyhayespodcast.com/298
Michelle Tremblay – Episode 281: https://www.tracyhayespodcast.com/281
Bill Savage – Episode 19: https://www.tracyhayespodcast.com/19

More top agents:
TopJacksonvilleAgents.com
TopStAugustineAgents.com

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