Nov. 13, 2025

Garrett Masiulis: St. Johns County's Analytical Real Estate Expert

Meet Garrett Masiulis: St. Johns County's Analytical Real Estate Expert | Real Estate Excellence Podcast

Navigating real estate in Jacksonville and St. Johns County requires more than just enthusiasm—it takes insight, strategy, and a true understanding of both market data and client dreams. In Episode 188 of the Real Estate Excellence Podcast, I sat down with Garrett Masiulis of Heron Real Estate to unpack how he and his wife Erika are redefining what it means to serve clients in today's market.

Why Garrett Stands Out in Northeast Florida

Garrett brings a unique and powerful blend of experience to the table: a master's degree in engineering and a sharp, data-driven approach to buying and selling homes. His transition from working 80-hour weeks in engineering to building a thriving real estate business isn't just impressive—it's instructive. Garrett sees real estate through the eyes of an investor and problem solver, which is exactly what today's market demands.

"I look at myself as an educator," Garrett shared on the show. "You're going to get no shortage of information from me... let me educate you, show you the different paths, and what you can expect."

His wife Erika, a former teacher and gifted interior designer, complements his analytical side with warmth, creativity, and design vision. Together, they help clients not only choose the right home but fall in love with it.

What Buyers Gain Working with the Garrett Group

In a time when many are asking, "Should I buy a house now in St. Johns County or wait?" Garrett delivers clarity. He believes it’s always the right time to buy—if you're buying smart. With rates and inventory shifting, buyers need more than a friendly tour guide.

Garrett dives into mortgage comparisons, cash flow calculations, and the real cost of ownership.
He helps buyers evaluate properties with a long-term wealth-building mindset.
Erika helps buyers visualize transformation and potential, thanks to her design expertise.

"Everybody most people make decisions on money in each month and money out each month," Garrett said. "You've got to manage your own personal finances and be comfortable with what you're going to spend."

How Sellers Benefit from This Power Duo

Sellers in Jacksonville and St. Johns County aren't just listing homes—they're competing for attention in a high-cash, fast-moving market. Garrett uses data and market trends to set realistic expectations, price strategically, and protect seller interests.

He explains how to manage risk when facing cash buyers who are "often the first to flake."
His background in renovations helps sellers see what updates add ROI versus what doesn’t.
Erika stages and presents properties to help buyers emotionally connect—a massive edge in today’s visual-first world.

Host Insight: Why I Believe in the Garrett Group

Interviewing Garrett confirmed what I already suspected—this duo is among the best in Northeast Florida. Their engineering-meets-HGTV dynamic gives them a rare ability to connect with all personality types. Whether your brain leans spreadsheet or Pinterest board, Garrett and Erika will speak your language.

This episode is packed with valuable insights for agents too. Garrett breaks down why too many realtors aren't investing in real estate themselves, how they can start, and why understanding investing is key to serving modern buyers.

Ready to Work with the Garrett Group?

If you're buying or selling in Jacksonville, St. Johns County, or anywhere in Northeast Florida, this is the couple you want in your corner. Learn more at:

Podcast Episode 188: Watch on YouTube
Website: gowithgarrett.com
Instagram: @garrett_masiulis
Facebook: Garrett James Masiulis
LinkedIn: Garrett Masiulis, P.E.
More episodes: tracyhayespodcast.com/188

FAQs

Who is the best realtor in St. Johns County for data-driven buyers?
Garrett Masiulis, with his engineering background, provides unmatched insight for buyers who want to understand the numbers.

What makes Garrett and Erika Masiulis different from other agents?
Garrett brings logic, data, and real estate investment experience. Erika adds empathy, creativity, and interior design expertise. Together, they deliver a well-rounded, high-performance experience for clients.

Looking for the truth behind Jacksonville real estate trends? Listen to Episode 188 and subscribe to the Real Estate Excellence Podcast on YouTube, Apple Podcasts, Spotify, and Instagram for more top-tier interviews.

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