Jacksonville’s Real Estate Rising Star: Zackery Williams of BHHS

Jacksonville’s Real Estate Rising Star: Zackery Williams of BHHS

Why You Should Meet Jacksonville’s In-Demand Realtor—Zackery Williams
Episode 206 of the Real Estate Excellence Podcast pulls back the curtain on what makes Zackery Williams a standout among Jacksonville agents. Named a 2023 Berkshire Hathaway Chairman’s Circle member, his seven-year journey from hospitality to high-level real estate success is one built on mentorship, local expertise, and thoughtful client relationships.

From Service Industry to Sales Success

Zackery began his professional journey behind bar counters and gym desks—a background that honed his adaptability, people skills, and self-reliance. He wasn’t new to uncertainty—every paycheck was hard-earned. That grit became a cornerstone when he transitioned to real estate.
His real estate schooling in South Florida made him realize one thing: he’d have a stronger foundation in Jacksonville, where he already had roots and relationships to build on.
Living and working in the Peninsula condos in San Marco, he carved out a community-focused niche—transforming familiarity into success.

Mentorship That Matters: The Josh Newton Legacy

A major turning point came when Zackery reconnected with longtime friend and mentor, Josh Newton of BHHS. Josh didn’t just refer Zackery to the brokerage—he literally mentored him, taught him the ropes, and brought him on appointments and deals. Tragically, Josh passed away in 2020, and Zackery stepped stronger into independence, pivoting through market upheaval and personal transformation.

Design Mindset That Moves Homes

Zackery’s fascination with architecture and interior design isn’t just aesthetic—it’s strategic. He helps clients envision how a space can truly function for them: from whether a king-size bed fits to what colors or staging options enhance buyer appeal. In today’s discerning market, that design lens can make all the difference.

Market Reality & Seller Preparedness

Unlike the fast-moving frenzy of 2020, today’s market demands preparation. Zackery advises sellers to stage, declutter, and realistically price upfront. Buyers are paying top dollar and facing high interest rates—so homes must be turnkey-ready to shine. He emphasizes credibility: transparent conversations at that first listing appointment set expectations and build trust.

Building a Reputation—with Relationship

Zackery hasn't purchased a single lead in his business. Instead, he built trust through presence:

• Living in and frequently visiting the Peninsula—he’s known and seen.

• Sending occasional mailers, consistent autoflow postcards and emails via his brokerage’s system.

• Hosting social and holiday touchpoints, like thoughtful gifts and local business partnerships—such as free ice cream coupons at Dreamette for San Marco residents.

These touches keep him top-of-mind without feeling pushy.

Self-Care as a Business Strategy

A standout takeaway? Zackery’s daily habits underscore his mindset:

• He starts his day with gratitude, affirmations, and positive audio.

• He writes two handwritten notes each morning—real human connection.

• Daily workouts help him manage stress and maintain energy.

After all, “you are your own best display.” When you're present, energized, and consistent, clients feel that confidence—and respond to it.

Navigating Industry Change with Clarity

With the recent NAR settlement swirling in headlines, Zackery’s approach is notable. Rather than shying away, he invites conversation:

• Ask first: “What have you heard?” lets him understand the client's perception.

• Reinforce agent value: highlight how real representation protects and guides clients through complex, often hidden details of contracts and negotiations.

Collaborate, Don’t Compete

One of Zackery’s philosophies: real estate isn’t a transactional race—it’s a relationship network. Whether leaning on or offering advice to peers—even across brokerages—he sees value in communal success. Shared knowledge, support, and empathy only lift the industry and improve transactions.

The Human Agent at Jacksonville’s Core

Even with achievements and accolades, Zackery remains grounded:

• He practices face-to-face buyer consultations—not screens first.

• He dresses the part—business casual or polished depending on context.

• He prioritizes client comfort, listening to their lifestyle preferences, and matching them to homes—not forcing homes.

Clients feel his reliability: “When I’m with them, they’re the priority—not my watch or the next deal.”

Final Thoughts

Zackery Williams represents what agents aspire to become:

1. Rooted in his community and relationships.

2. Mentored well, then self-made.

3. Design-minded and detail-oriented.

4. Consistently nurturing—not just selling.

5. Self-aware, caring for his energy as much as his business.

6. Adaptable through change—with integrity.

Learn More & Connect

Experience Zackery’s insight firsthand—watch the full episode on YouTube or listen on Apple Podcasts: [Episode 206: Mentors Can Accelerate Your Success].
Explore his local listings, cultural expertise, and market footprint by following @zacksellsjax on Instagram and Facebook—and reach out if you're buying, selling, or just seeking a thoughtful real estate guide in Jacksonville.