KST Group: How Tom and Katie Jervis Are Redefining Brokerage Support in Northeast Florida

KST Group: How Tom and Katie Jervis Are Redefining Brokerage Support in Northeast Florida

The Real Estate Excellence Podcast continues to raise the bar for identifying the most strategic, agent-focused leaders in Northeast Florida. In episode 144, host Tracy Hayes sits down with the brother-sister duo behind KST Group: Tom and Katie Jervis. Based in Atlantic Beach and operating across Jacksonville, St. Augustine, and Ponte Vedra, they’re building more than a brokerage—they’re creating a full-service real estate ecosystem.

This article uses insights from the full episode transcript at tracyhayespodcast.com/144.

From Financial Advisory and Law to Real Estate Leadership

Tom Jervis brings his background as a financial advisor, while Katie transitioned from law and nonprofit work. Neither started in real estate, but both found their stride building KST Group from the ground up. Katie calls herself the “guinea pig” for their agent system—a system that helped her close $7 million in her first six months after getting licensed in 2020. “I was thrown right into it,” she says. “It went well.”【15†source】

Tom opened the brokerage in late 2017, driven by a clear mission: build a brokerage that doesn’t leave agents on their own. “You get onboarded, maybe get a CRM or postcard tool, and then it’s like…good luck,” he explains. KST flips that script.

Quotes That Define Their Leadership Style

"My thing is always... I just want agents to be as efficient as possible."

"There is no shortcut. You've got to put your head down and just work for 6, 12, 18 months."

"The money is in the nurture."

A New Kind of Brokerage Culture

The KST support model is layered and intentional: CRM tech (Follow Up Boss), marketing tools, transaction coordination, weekly trainings, team meetings, one-on-ones, and constant broker availability. Katie's first year served as a live test of that model, which now supports over a dozen agents.

They don’t just recruit anyone. KST prefers full-time, $5M+ producers or agents who are coachable and ready to commit. "No one's left to join another brokerage," Tom notes. "Some leave real estate, but not us."

Deep Local Knowledge Across NE Florida

KST Group operates with boots on the ground in Atlantic Beach and serves buyers and sellers across Jacksonville, Nocatee, Ponte Vedra, and St. Augustine. Their agents are trained on local nuances—from beachside inventory pressures to the nuances of relocation and military buyer needs. Their experience mirrors that of other top REE guests like Emily and Brad Lloyd in Jacksonville, Karen Saez in St. Augustine, and Emma Horvatincic in Nocatee.

Real Results: Stories That Prove the Model

1. Katie moved to Jacksonville knowing no one. Within six months, she had multiple closings and a $7M pipeline—built purely through KST’s lead-gen system.

2. The CRM system helped another KST agent hit $20M in volume in just their third year.

3. Their agent Jordan, hired in 2019, is now one of the brokerage's top producers.

FAQs About Northeast Florida Real Estate

Q: Do many buyers relocate to Jacksonville and St. Augustine?
Yes. Katie is proof—she built her entire business from scratch after relocating.

Q: Is new construction popular in the area?
Absolutely. KST agents serve in hot zones like Nocatee and St. Johns County where new builds dominate.

Q: What makes Northeast Florida desirable?
Lifestyle, schools, climate, and strong inbound relocation.

Q: How important is CRM for agent success?
Tom puts it plainly: agents who follow the system, follow up, and stay efficient win. Their CRM literally drives agent income.

Ready to Work With KST Group?

Whether you’re buying, selling, or considering a brokerage that actually supports its agents, connect with Katie and Tom Jervis at KST Group.

Connect with Katie and Tom Jervis:
Instagram: @katieljervis, @tkjervis94
Facebook: Katie, Tom
LinkedIn: Katie, Tom

Episode Link: tracyhayespodcast.com/144
YouTube Channel: https://www.youtube.com/@RealEstateExcellence
Top Agents: TopJacksonvilleAgents.com, TopStAugustineAgents.com
Internal REE Links: Emily & Brad Lloyd Ep 103, Karen Saez Ep 297, Emma Horvatincic Ep 300

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