Luke and Sadie Newcomer: Building St. Augustine's Most Dynamic Real Estate Team
Luke and Sadie Newcomer: Building St. Augustine's Most Dynamic Real Estate Team
When it comes to selling the Northeast Florida lifestyle, no one does it quite like Luke and Sadie Newcomer of The Newcomer Group. From surfing sessions at St. Augustine Beach to crafting seamless systems for high-volume production, this husband-and-wife duo has built one of the most dynamic and efficient teams in the market. This article uses insights from the full episode transcript at tracyhayespodcast.com/92.
Resilient Beginnings and Relentless Growth
Luke and Sadie’s real estate journey began after a life-altering car accident in 2014 forced them to change course. With no real estate experience, they leaned into grit and resourcefulness, eventually finding mentorship under DJ Lindsay at Ancient City Real Estate. "I think I failed the licensing exam three or four times," Luke said. "Sadie passed it the first try."
They now lead a powerhouse brokerage, The Newcomer Group, with a team of 10+ agents, transaction support, and a shared focus on results. Their systems are rooted in accountability, daily training, aggressive follow-up, and smart use of technology.
Quotes That Show Their Character
"You follow up until they buy or die." — Luke Newcomer
"Our coach brings us back to reality and reminds us of the pillars we built this business on." — Sadie Newcomer
"I'm good at like maybe three things. Sadie organizes, implements, and executes the rest." — Luke Newcomer
Local Expertise: More Than Just Selling Homes
St. Augustine is where Luke and Sadie planted their roots. They live near their office in St. Augustine Beach, walk their dog Louis on the weekends, and surf when the waves are right. Their hyper-local knowledge is essential for buyers relocating from outside Florida, especially those considering lifestyle communities in Ponte Vedra, Nocatee, or downtown St. Augustine.
They’ve even created lifestyle neighborhood videos of St. Augustine Beach, Vilano, and other areas to help out-of-state buyers visualize their new life. "You're not just buying a house," Luke explained. "You're buying the lifestyle."
Real Stories That Show Why They Win
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The Lead Conversion System That Works: Luke and Sadie have dialed in online lead generation to an art form. Their Zillow conversion rate ranges from 10–15%, compared to the industry’s 2%. That success is tied to structured lead shifts, daily follow-up blocks, and strict agent accountability.
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From Crisis to Career: After Sadie's lengthy rehab and recovery from the accident, they jumped into real estate with no safety net. That adversity forced them to grow up fast and never waste time again. Their work ethic reflects that mindset.
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Recruiting the Right Agents: They hire selectively, preferring quality over quantity. Every agent on the team is full-time, coachable, and expected to follow a high-standard playbook. The result? Retention is high, performance is higher.
Northeast Florida Real Estate FAQs
Q: What makes Northeast Florida a desirable place to buy a home?
A: Beaches, warm weather, top-rated schools in St. Johns County, and no state income tax make it highly attractive.
Q: Is St. Augustine good for investors or second homes?
A: Yes. Many of Luke and Sadie’s clients purchase secondary homes or short-term rentals, eventually moving in full-time.
Q: Why do relocation buyers love areas like Nocatee and Ponte Vedra?
A: Master-planned communities, coastal proximity, and great schools.
Q: What should buyers know before moving to St. Johns County?
A: CDD fees, school zones, and lifestyle amenities vary by neighborhood—local agent insight is key.
Work With Luke and Sadie
If you're relocating to Northeast Florida, looking for a team with strong systems and serious follow-through, or just want an inside edge on the St. Augustine lifestyle—reach out to The Newcomer Group.
Connect with Luke and Sadie Newcomer:
Full episode at tracyhayespodcast.com/92
YouTube channel: https://www.youtube.com/@RealEstateExcellence
Related REE episode: Amy Powell – Episode 94
Top agents directory: TopStAugustineAgents.com
TopJacksonvilleAgents.com
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