July 26, 2025

Mandy Morrow: Tech Meets Tenacity in Ponte Vedra Beach Luxury Real Estate

Episode 276 – Real Estate Excellence Podcast
🎙 Listen Now | 🎥 Watch on YouTube

Welcome back to the Real Estate Excellence Podcast, where we bring you the stories of high-performing agents who are transforming the real estate industry. In Episode 276, host Tracy Hayes sits down with the brilliant Mandy Morrow, a top-producing luxury agent with Compass in Ponte Vedra Beach. With over 40 years of experience in sales, leadership, and management—including 16 years at IBM—Mandy merges corporate excellence with real estate innovation to deliver unmatched client experiences.

From IBM to Luxury Real Estate — Mandy’s Tech-Savvy Journey

Before real estate, Mandy spent decades in the corporate tech world, including time at IBM’s Watson Research Group, where she worked on cutting-edge supercomputing. This experience gave her a deep appreciation for artificial intelligence and data-driven decision-making—skills she now leverages daily in her real estate practice.

"I don’t make the market—I just tell you what the market is and then strategize based on your goals.” — Mandy Morrow

AI Is the Agent’s Advantage

Mandy is a tech-forward agent who uses AI tools like ChatGPT, Claude, and Gemini to analyze MLS data, optimize listing presentations, and tailor buyer consultations. Her advice for agents?

“AI lets me stop being the CIO of my business and focus on what matters: my clients.”

She’s also a fan of real-time automation through CRM integrations, allowing her to stay in front of her clients without sacrificing valuable time.

Luxury Strategy Backed by Professionalism

In this episode, Mandy shares how to break into and succeed in the luxury market:

Ask the right questions before the first showing.
Prepare for consultations like you're entering a boardroom.
Use market insights to present buyers and sellers with strategic options.
Collaborate with trusted professionals like lenders and appraisers to build a seamless team for every transaction.

“This business is about long-term relationships, not transactions. Do your clients right, and you’ll always stay in business.” — Mandy Morrow

Wisdom for New Agents: Show Up Prepared

For agents just starting out or trying to level up, Mandy stresses:

Stop chasing leads—start building your sphere of influence.
Use AI to roleplay, prep for appointments, and polish your presentations.
Choose a brokerage that offers strong leadership and technology, not just high splits.

Connect with Mandy Morrow

📍 Compass – Ponte Vedra Beach
🌐 Website
📸 Instagram
📘 Facebook
🔗 LinkedIn

Catch the Full Interview

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