Rachel Hanes: Building Trust, Balance, and Investor Success in Northeast Florida
Rachel Hanes: Building Trust, Balance, and Investor Success in Northeast Florida
In Northeast Florida real estate, serious buyers and sellers turn to agents who combine deep market knowledge with integrity and results. At Real Estate Excellence, we connect you with the professionals setting that standard.
This article uses insights from the full episode transcript at tracyhayespodcast.com/305.
A Trusted Guide for Today’s Buyers, Sellers, and Investors
Rachel Hanes brings nearly a decade of experience to the Jacksonville market, but it’s her ability to earn lasting trust that sets her apart. A dedicated mother of four, she built her real estate career on relationships, strategy, and collaboration—not ego. Today, she’s known for her ability to guide everyone from first-time buyers to Airbnb investors to equestrian property seekers.
Her career spans key regions like Jacksonville, Jacksonville Beach, and Nassau County. She’s currently with Hamilton House Real Estate Group, where she continues to build a client-first, referral-based business that thrives on local expertise and high-touch service.
What Makes Rachel Stand Out
Rachel’s strength is her adaptability. She meets clients where they are, whether that’s evaluating short-term rental potential, relocating from out of state, or needing land for horses.
She shares:
“I don’t see other agents as competition—I see them as partners. When we lift each other up, the clients win.”
“Some of the best business relationships I’ve made started from just doing life—playing tennis, riding horses, or chatting at school pickup.”
Her approach to real estate blends professionalism with a truly relational mindset. That combination creates loyalty and strong referral momentum.
Northeast Florida Market Expertise
Rachel actively serves:
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Jacksonville – Diverse inventory, growing relocation traffic, and competitive pricing
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Jacksonville Beach – A lifestyle market where buyers want both location and ROI
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Nassau County – A rural-friendly area perfect for equestrian buyers and STR investors
Her local knowledge helps clients navigate zoning, CDDs, short-term rental regulations, and land use.
Three Real Moments From the Episode
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Referral Business as a Measure of Excellence
Tracy notes how Rachel’s steady referrals prove her professionalism. “That’s the truest endorsement there is,” he says—and Rachel agrees. -
Airbnb Insights That Actually Help
Rachel explains how she advises investors on setup, zoning, and realistic income expectations for STRs. It’s not hype—it’s facts. -
Work-Life Integration That Feeds Growth
Her horseback riding and tennis hobbies aren’t just personal outlets—they’re business development. “You’d be surprised how many great conversations happen on the trail or after a match.”
FAQs: Northeast Florida Real Estate with Rachel Hanes
Q: What makes Jacksonville Beach attractive to buyers?
A: Proximity to the ocean, vibrant short-term rental demand, and lifestyle-driven living.
Q: Are equestrian properties available near Jacksonville?
A: Yes. Nassau County and surrounding rural zones offer land, flexibility, and privacy.
Q: What’s the best way to get started in Airbnb investing?
A: Work with an agent who understands local rules, upfront costs, and rental setup strategy.
Q: Should I buy before I sell?
A: Depends on your financing and risk tolerance. Rachel walks her clients through both paths.
Ready to Buy, Sell, or Invest?
If you're navigating the Northeast Florida market—especially Jacksonville, Jacksonville Beach, or Nassau County—Rachel Hanes brings the trust, knowledge, and balance to help you succeed.
📲 Connect with Rachel:
Instagram: @rachelhanesrealtor
Facebook: facebook.com/rachelhanesrealtor
🎧 Listen to the full episode: tracyhayespodcast.com/305
📺 YouTube: Real Estate Excellence
Also check out:
Sarah Schwartz – Episode 304
Gelkys Delgado – Episode 259
TopJacksonvilleAgents.com
TopStAugustineAgents.com
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