Dec. 4, 2025

Roseanne Hearn: The Blunt, Client-First Leader Reshaping Jacksonville Real Estate

Northeast Florida's real estate market demands more than good looks and a license—it demands grit, clarity, and an unwavering commitment to the client. Roseanne Hearn delivers on all three. As the founder of The Hearn Group and now with ONE Sotheby's International Realty, Roseanne brings a rare blend of honesty, business savvy, and real-world leadership to every transaction.

This article uses insights from the full episode transcript at tracyhayespodcast.com/51.

Building a Business on Blunt Truth and Family Values

With nearly five years in real estate, Roseanne Hearn has become known for one thing above all: she tells it like it is. Her no-fluff, all-in approach has attracted both buyers and sellers who appreciate her transparency and relentless client-first focus.

She began her journey under Howard Flaschen, whom she credits as a true mentor, then moved through Keller Williams and eXp before aligning with ONE Sotheby’s to level up again. Her team culture is rooted in empathy, service, and "treating every client like family."

"In the back of my mind, when I'm working with people, I always think of my parents. How would I want them treated?"
"I'm pretty blunt. I used to be worse. But people appreciate honesty—they want to be told the truth."

Deep Roots in Northeast Florida

Roseanne has called the Jacksonville area home for over 20 years. Her parents live in Nocatee. Her son wrestles for a local high school. Her sisters all live nearby. This isn't just a market to her—it's her home.

Whether it's guiding international buyers relocating to St. Johns County, helping sellers stage a home in Ponte Vedra, or advising investors in Jacksonville Beach, Roseanne's knowledge runs deep and personal.

"When you're relocating from overseas and can't even do video calls, you need someone who'll be your eyes. I tell them the truth. If it's not the right house, I say it."

Real Examples That Prove the Hearn Group Difference

The Grieving Buyer Turned Lifetime Client
One client lost her daughter in the middle of a transaction. Instead of walking away, Roseanne and her team rallied around her—helping her rework her plans, grieve, and move forward. Today, she’s buying and selling multiple properties with Roseanne.
The Tough Client Who Changed Her Mind
"She was rough on us. Guarded. Didn't trust agents. Then she saw we actually cared. She called me and apologized. Said she didn't think agents like us existed."
Relocation Buyer from China
With no ability to tour homes in person, the buyer relied entirely on Roseanne's judgment. "I told them flat out—don’t buy this one. That’s trust."

Local Expertise: Jacksonville, Nocatee, Ponte Vedra & St. Johns County

Roseanne's reach includes all of Northeast Florida’s high-demand zones:

Jacksonville—military families, first-time buyers, relocations
Nocatee—new construction, master-planned communities
Ponte Vedra—luxury listings, strong buyer demand
St. Augustine & Beaches—vacation buyers, lifestyle-driven moves

Whether working in Mandarin or the Beaches, she combines street-level knowledge with sharp negotiation skills and digital marketing systems.

FAQ: Northeast Florida Buyers & Sellers

Q: What makes Northeast Florida so attractive for relocation?
A: Families move here for the schools, affordability, and access to the coast. St. Johns County is a major draw for its top-rated schools.

Q: Should I work with an agent who covers multiple cities?
A: Yes—if they truly know the nuances of each. Roseanne's long-term local experience gives her a major edge across Jacksonville, St. Johns, and the Beaches.

Q: What helps sellers get top dollar in NE Florida?
A: Pricing strategy, honest feedback, high-quality listing media, and agent reputation. Roseanne brings all four.

Q: How important is video in today’s market?
A: Crucial. Roseanne uses BombBomb, video texts, and social platforms to build connection and drive trust—before the first showing even happens.

Hire Roseanne Hearn

If you're buying, selling, or relocating to Northeast Florida and want an agent who will always tell you the truth and fight for your best outcome, contact Roseanne today.

Follow Roseanne:
Instagram: @rosannehearnrealtor47
Instagram (Team): @thehearngroup
Facebook: SellingNEFlorida

Watch the Full Episode:
tracyhayespodcast.com/51

YouTube Channel:
Real Estate Excellence on YouTube

Explore More Top Agents:
TopJacksonvilleAgents.com
TopStAugustineAgents.com

Internal REE Episode:
Erica Harding, Ep 146 – Balancing Real Estate and Family Life

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