Nov. 3, 2025

Samantha Cox: Visionary Behind OpSuite

Meet Samantha Cox: Visionary Behind OpSuite | Real Estate Excellence Podcast Ep. 209

When I sat down with Samantha Cox on Episode 209 of the Real Estate Excellence Podcast, I knew our conversation would be different. Samantha isn’t a Realtor or a broker. She’s something even more critical for top producers hitting that ceiling: an operations genius and founder of OpSuite, a first-of-its-kind operations support company built to empower real estate agents to run their business like a business.

Why Samantha Cox Stands Out in Jacksonville Real Estate

Samantha's impact in the Jacksonville real estate scene is deep. From her start as a schoolteacher to her leadership roles on the Sarah Rocco Team and at Keller Williams Atlantic Partners, Samantha has always been driven to serve at the highest level. When agents ask, "How do I find a you?", she listened.

She studied top Director of Operations nationwide, learned what works, and filled a critical gap in the market by launching OpSuite. Samantha delivers tailored support for agents who want to scale — without the overhead of a brokerage. Her attention to detail, ability to anticipate needs, and commitment to building real businesses make her invaluable.

What Agents Gain with Samantha and OpSuite

Real estate agents in Jacksonville and beyond often hit a wall between $5M–$9M in volume. That’s where Samantha comes in. OpSuite helps agents:

Audit & systematize their operations
Train and recruit admin support
Manage transactions with white-glove precision
Stay top-of-mind through post-close marketing, referral follow-up, and gifting
Track profit through high-level bookkeeping

Samantha believes every agent is the CEO of their own business. Her team ensures they actually operate that way.

Designed for Growth, Built for Relationships

With services fully customizable to an agent's needs, Samantha and her team offer more than back-end help. They offer relational leverage. From birthday cards to client check-ins, OpSuite creates systems that help agents stay front-and-center with their database.

Tracy's Takeaway: A True Operations Visionary

What impressed me most about Samantha is her determination to win — not for herself, but for the agents she serves. She’s not just organized and driven. She’s personal, she cares, and she plays to win. Hiring high-level talent, refining her systems, and treating every agent like a partner makes her a standout in this industry. Her story is a masterclass in how support can unlock scale.