Sarah Schwartz: Turning Local Trust into $100M+ in Sales
Sarah Schwartz: Turning Local Trust into $100M+ in Sales
In Northeast Florida, it takes more than a license to be a top-performing Realtor. On Episode 304 of the Real Estate Excellence Podcast, Tracy Hayes welcomes back Sarah Schwartz, a Certified Luxury Home Marketing Specialist and top 1% producer with over $100 million in career sales. Her model? Relationships first. Business second. Results guaranteed.
This article uses insights from the full episode transcript at tracyhayespodcast.com/304.
What Sets Sarah Apart
From answering every call to dropping off hot chocolate bombs, Sarah Schwartz does what other agents won’t. She doesn’t cold-call. She connects. Whether it’s in Nocatee, Ponte Vedra, or her own neighborhood, she leads with care and follows up with consistency.
"They call and say, 'Oh my God, you actually answered your phone.' That alone sets you apart."
Sarah’s real estate career began with one principle: no one likes to wait. And from that mindset, she built a business where 85% of her production comes from her sphere and referrals.
How She Built a Neighborhood Referral Machine
Sarah’s farm isn’t just a postcard every few months. It’s consistent, memorable, and personal. From hot chocolate bombs with her face on them to full-blown community events, Sarah has become the go-to agent in her area.
"We dropped off hot chocolate bombs at 100 homes. I did over $10 million last year just from that neighborhood."
She adds value without asking for business. But because of that trust, the business flows back.
Quotes That Define Sarah’s Strategy
"Would you rather work with someone where you know their kids and their life—or someone you never connect with?"
"People just want to feel like you're really there for them."
"Referrals are a girl's best friend."
Local Expertise: Jacksonville, Ponte Vedra, St. Johns County
Whether you’re in the historic charm of St. Augustine, the luxury neighborhoods of Ponte Vedra, or booming communities like Nocatee, Sarah knows how to speak to each micro-market. She doesn’t generalize—she specializes.
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In Jacksonville, she leans into military relocation and lifestyle matching.
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In Ponte Vedra and Nocatee, she navigates pricing, competition with new builds, and long-term equity.
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In St. Johns County, she offers clarity on schools, lifestyle, and inventory shifts.
Real Examples: What Sarah Does Differently
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Answering the Call: Most agents miss the first touch. Sarah answers immediately—and clients notice.
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AI Assistant “Alex”: Her website has a built-in AI bot that captures leads and starts the follow-up instantly.
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Honest Client Advice: She tells buyers when they’re not ready. No pressure. Just transparency.
FAQ Section: Answering Top Buyer, Seller & Agent Questions
Q: How do I know if my Realtor is the right fit?
A: If they don’t answer your call or follow up consistently—they’re not.
Q: What makes Northeast Florida so competitive right now?
A: Migration from high-cost states, great schools, and limited inventory. It’s a lifestyle destination.
Q: What’s a cost-effective upgrade sellers should consider?
A: "Boob lights" are out. Swap them for updated fixtures—buyers notice.
Q: How can agents build better referral business?
A: Get involved locally. Show up. Do the little things with intention. And follow up like a pro.
Ready to Work with Sarah?
From first-time buyers to luxury listings, Sarah Schwartz brings unmatched responsiveness, marketing savvy, and neighborhood expertise to every transaction. If you're buying or selling in Jacksonville, Nocatee, or Ponte Vedra—this is the Realtor to call.
Connect with Sarah:
Instagram: @sarahschwartzrealtor
Facebook: Sarah Schwartz Real Estate
Website: bestrealtorjacksonville.com
Listen to Her Full Episode:
tracyhayespodcast.com/304
YouTube: https://youtu.be/mAXFWZE2V4w
Explore More Agents on the Podcast:
Bill Savage, Ep 19
David Heekin, Ep 20
Tammy Tingle, Ep 262
Top Northeast Florida Agent Directories:
Top Jacksonville Agents
Top St. Augustine Agents
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