May 31, 2025

Sofie Gordon: Master Connector and Top Realtor in Northeast Florida

In Episode 162 of the Real Estate Excellence Podcast, host Tracy Hayes sits down with the powerhouse realtor Sofie Gordon, one of the top real estate agents in Jacksonville, St. Augustine, and St. Johns County. Known for her unique networking approach and strategic mindset, Sofie breaks down how she built a thriving business by creating genuine relationships and helping others make impactful connections.

“One of the greatest ways to influence others is to introduce them to someone else.”

Sofie lives by this principle, and it has fueled her success. In her episode, she explains how social engineering and intentional networking have set her apart. “I believe if you go to dinner or meet someone new and you don’t introduce them to someone else who could benefit from knowing them, it’s a missed opportunity,” Sofie shares.

From Unknown to Unforgettable: Building a Referral Business Through Relationships

Sofie didn’t start in real estate with a giant sphere of influence. Instead, she leaned into her gift for connecting people. Her business isn’t built on cold leads or online ads—it’s built on warm introductions and high-value relationships. She uses networking events, one-on-one dinners, and strategic meetups to stay top of mind and provide continuous value to her circle.

If you’re a new agent wondering how to stand out, this episode is a masterclass. Sofie’s strategy? Be the connector. Be the solution. Be remembered.

Real Estate is Entrepreneurship—Treat It Like a Business

Sofie emphasizes the importance of discipline, systems, and structure in your real estate business. She’s not winging it—she has a plan and follows through. “It’s not enough to just show homes,” she says. “You have to be the CEO of your business.”

Agents looking to grow should listen closely to how Sofie organizes her days, leverages her calendar, and holds herself accountable to her goals.

Social Presence That Drives Results

Follow Sofie Gordon on Instagram @sofiesellsjax to see how she’s creating value-driven, authentic content that gets engagement and builds trust. She’s a great example of real estate social media done right—educational, personable, and always with the intent to serve.