The Southern Belle Who Dominates NE Florida Real Estate

The Southern Belle Who Dominates NE Florida Real Estate

If you're looking for a powerhouse real estate agent in Northeast Florida, Shonda Campanero is the name to know. As a top 1% global producer for Berkshire Hathaway HomeServices and founder of the Campanero Group, Shonda brings fierce negotiating skills, deep market knowledge, and unwavering dedication to her clients. This article uses insights from the full episode transcript at tracyhayespodcast.com/63.

Small-Town Grit, Big-Time Results

Originally from tiny Hazlehurst, Georgia, Shonda moved to Jacksonville at 19 and built her career from the ground up. Her southern charm is genuine, but don’t mistake it for weakness. "She's so sweet, but she'll fight tooth and nail for her clients," said guest host Melissa Ricks.

Shonda's career launched in 2007, right before the housing crash. Instead of folding, she leaned in: "I was writing contracts on short sales and foreclosures. There were no attorneys. I negotiated directly with the banks. That’s how I learned."

"Reach Out. Make the Connection."

From the beginning, Shonda embraced digital marketing before it was trendy. "I got online and started pasting my URL everywhere. When people searched, I popped up." She quickly became known not just for results, but visibility.

She also shared this wisdom: "Don't just collect followers. Reach out and talk to people. Let them know what you're doing in your business. That's how I get referrals."

Why She’s One of the Best in NE Florida

From her start in short sales to now leading the Campanero Group under Berkshire Hathaway HomeServices Florida Network Realty, Shonda's success is rooted in:

• Top-tier negotiation skills

• 15+ years of production in every market cycle

• Authentic relationships with clients and agents alike

• A loyal, high-performing team of agents who reflect her values

She’s a major force in Jacksonville, Ponte Vedra, and St. Augustine real estate, consistently serving buyers and sellers across St. Johns County, Nocatee, and the Beaches.

Proven in the Trenches

Shonda is the agent you want in tough situations. She told Tracy, "The moment I stopped worrying about what people thought, everything changed. I stopped trying to do the cookie-cutter listing presentation and did it my way."

She built her reputation one deal at a time—even when one early seller mocked her accent. "I crawled into a shell for years. Then I got out of it. I started going after luxury, and I got it."

Three Stories That Show Her Grit

1. Her First Year: Learning real estate during the 2008 collapse, negotiating short sales directly with banks—no legal help, no shortcuts.

2. Out-Marketing Everyone: As a brand-new agent, she dominated Google searches through sheer hustle, getting noticed while others struggled.

3. Luxury Confidence: After years of avoiding high-end listings due to self-doubt, she broke through and earned her place at the top of NE Florida’s luxury market.

FAQ: Buying & Selling in NE Florida with a Top Agent

Q: What makes Northeast Florida a desirable place to buy a home?
A: It combines beaches, top schools (especially in St. Johns County), strong job growth, and a lifestyle that appeals to families, retirees, and remote workers.

Q: Do many buyers relocate to Jacksonville and Ponte Vedra?
A: Yes. Many of Shonda’s clients come from out-of-state, often drawn by weather, taxes, and school ratings.

Q: What areas does Shonda specialize in?
A: Jacksonville, St. Augustine, Ponte Vedra, Nocatee, and the Beaches. Her team covers the entire St. Johns County and surrounding areas.

Q: Why hire someone like Shonda instead of a newer agent?
A: Experience in every market cycle, proven negotiation skills, and deep local connections that newer agents just don’t have.

Ready to Work with a Proven Pro?

Shonda Campanero is more than a top producer. She’s a Northeast Florida powerhouse with a track record that spans every market condition. If you're buying or selling in Jacksonville, St. Augustine, Nocatee, or the Beaches, contact Shonda and the Campanero Group.

Connect with Shonda:
Instagram: https://www.instagram.com/shondasellsjax/
Facebook: https://www.facebook.com/shondacampanaro7
Website: https://www.campanarogroup.com/
Full episode: https://www.tracyhayespodcast.com/63
YouTube: https://www.youtube.com/@RealEstateExcellence

Related episodes:
Claire Sheehan (ep 252): https://www.tracyhayespodcast.com/252
Jessica Swearingen (ep 254): https://www.tracyhayespodcast.com/254
Angela Tharp (ep 201): https://www.tracyhayespodcast.com/201

Top NE Florida Agent Resources:
https://topjacksonvilleagents.com
https://topstaugustineagents.com

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