Why Every Real Estate Agent Needs a Website Built for the AI Era – Featuring Jim Cronin

Episode #285: Why Every Real Estate Agent Needs a Website Built for the AI Era – Featuring Jim Cronin

If you’re a real estate agent relying solely on social media and a broker-provided profile, this episode is your call to action.

In Episode 285 of the Real Estate Excellence Podcast, host Tracy Hayes welcomes Jim Cronin, founder of Real Estate Tomato and ReadTomato.com, a pioneer in real estate digital marketing and website strategy. Jim has been helping agents build high-performing, content-rich websites for over two decades—and his message is more urgent than ever.

As AI-driven search rapidly changes how clients discover agents and listings, your visibility depends on whether your content can be found, cited, and trusted by AI.

In this episode, you’ll learn:

• Why social media alone isn’t a sustainable visibility strategy

• How AI tools like ChatGPT and Google SGE prioritize websites with clear, localized content

• The difference between a static “brochure” site and a dynamic, authority-building platform

• How to identify your niche audience and speak directly to them through blog content

• Why monthly market snapshots, FAQs, and evergreen pages fuel long-term SEO

• How ReadTomato.com helps agents dominate Local SEO for Realtors, build Real Estate Blogging strategies, and create a future-proof AI Visibility Strategy

Jim’s Philosophy:

“If you want to be a good blogger, you’ve got to get in the shoes of your audience and answer the questions they’re actually asking.”

Whether you're a new agent looking to build authority or a seasoned pro who wants to stay relevant, this episode will reshape how you think about your digital presence.

Watch the full episode on YouTube: https://youtu.be/ajrz4VMgZ3U
Listen on Apple Podcasts, Spotify, or your favorite platform
Full episode page: www.tracyhayespodcast.com/285

Connect with Jim Cronin:
Website: https://readtomato.com
Instagram: @retomato
LinkedIn: Jim Cronin

This is more than a podcast—it’s a blueprint for agents who want to lead in the AI-powered future of real estate.