How Christina Swyers Built a Cross-Market Real Estate Business Through Relocation, Leadership, and Grit
What would your real estate career look like if you stopped learning and finally acted?
In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Christina Swyers breaks down the mindset, systems, and discipline that transformed her from a brand-new agent into a multi-state real estate leader. She shares how she rebuilt her entire business after relocating 1,000 miles to Florida, proving that success follows those who take action, stay uncomfortable, and relentlessly meet new people. Her story reveals how the right network, the right brokerage, and the right habits can accelerate success faster than any lead source on the planet.
Christina also opens up about the failures, fears, and high-risk decisions that shaped her into the confident entrepreneur she is today. From mastering social media to negotiating through chaos, she explains the psychology behind winning clients and the personal growth required to thrive in real estate. For any agent looking to scale, restart, or finally break through, this episode is a masterclass in the unsexy, daily work that builds a lasting business.
If this episode gave you clarity, inspiration, or the push you needed, share it with another agent who needs to hear the truth about what real success really takes. And don’t forget to subscribe to the show for more top-tier conversations with the industry’s best.
Highlights
00:00:00–00:14:40 Christina’s Journey, EXP, and Building a Career from Scratch
- Early career beginnings and misalignments
- Discovering EXP Realty’s model and mission
- The role of her husband in pushing her into real estate
- Transitioning from traditional brokerages to cloud-based systems
- Why EXP appealed to her entrepreneurial mindset
00:14:40–00:27:55 The Power of Networks, Events, and Finding the Right Rooms
- How top producers leverage events and conferences
- Building referral networks through personal connections
- Learning to be “the dumbest person in the room”
- Accidental leadership and stepping into new roles
- Why agents fail when they isolate themselves
00:27:55–00:41:10 Choosing a Brokerage and Understanding Your Own Psychology
- How to evaluate whether a brokerage fits your goals
- The mindset differences between successful agents and failing agents
- Understanding your client avatar and personal tendencies
- Why self-awareness determines long-term success
- The psychology behind confidence and taking action
00:41:10–00:55:20 Relocating 1,000 Miles and Rebuilding a Business in 30 Days
- Moving to Florida and starting over with zero contacts
- Leveraging social media as a relocation engine
- Identifying feeder markets and lifestyle marketing opportunities
- Creating early traction through networking and collaboration
- Using brokerage tools and systems to jumpstart momentum
00:55:20–01:09:10 Social Media Engines, Referrals, and Modern Lead Generation
- Community spotlight videos and collaborating with businesses
- Turning Instagram and TikTok into conversation starters
- Capitalizing on referral relationships with agents nationwide
- Using DMs to build trust and convert followers to clients
- Repurposing content across multiple platforms for maximum reach
01:09:10–01:25:54 Negotiation Mastery, Mindset, and Becoming an Elite Agent
- Breaking down inspection reports into solvable buckets
- Managing emotions, expectations, and difficult personalities
- The importance of communication and attention to detail
- How experience shapes negotiation strategy and outcomes
- Solving bigger problems to earn bigger opportunities
Quotes:
“You gain confidence by keeping promises to yourself.” – Christina Swyers
“Without people, we don’t have a business — meet new people every single day.” – Christina Swyers
“Real estate is just the vehicle. The mindset and the mission are what drive everything.” – Christina Swyers
“The money we make is equal to the size of the problems we’re willing to solve.” – Christina Swyers
To contact Christina Swyers, learn more about his business, and make him a part of your network, make sure to follow him on his Website, Instagram, Facebook, TikTok, and YouTube.
Connect with Christina Swyers!
Website: https://primelivingproperties.com
Instagram: https://www.instagram.com/therealchristinaswyers/
Facebook: https://www.facebook.com/christinaswyers
YouTube: https://www.youtube.com/@coastallivingwithchristina
TikTok: https://www.tiktok.com/@therealchristinaswyers
Connect with me!
Website: toprealtorjacksonville.com
Website: toprealtorstaugustine.com
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Are you ready to take your real estate game to the next level? Look no further than Real Estate Excellence - the ultimate podcast for real estate professionals. From top agents and loan officers, to expert home inspectors and more, we bring you the best of the best in the industry. Tune in and gain valuable insights, tips, and tricks from industry leaders as they share their own trials and triumphs. Whether you're a seasoned pro or just starting out, a homebuyer or seller, or simply interested in the real estate industry, Real Estate Excellence has something for you. Join us and discover how to become a true expert in the field.
The content in these videos and posts are for informational and educational purposes only. The information contained in the posted content represents the views and opinions of the original creators and does not necessarily represent the views or opinions of Townebank Mortgage NMLS: #512138.
