Deidra Young: Professional Photography Will Take Your Business To Another Level

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Deidra Young: [00:00:00] if I was an agent, 100%, and I'm not saying this because I'm a
photographer, is I would not want to market a home without images,~ like,~ and it's not
even necessarily about the home that you're sitting there in the listing presentation
with.
Deidra Young: It's about the next one and then the next one and how you're setting
yourself up and your brand and your reputation and what your value is to your client when
you're going to market and sell their home.

Tracy Hayes: Today's guest is not an agent, but she makes agents look good, makes the
homes they are selling. Look fabulous. She's a Navy veteran where she supervised a radar
navigation team on the USS Gunston Hall, worked at the Jag and operated 30 million
landing craft radar navigation and communication.
Tracy Hayes: She owns and [00:01:00] operates I site imaging, real estate photography and
3d marketing company serving realtors and business owners in the Jacksonville, Florida
area. As a team, we enjoy creating original digital media to aid in the selling of
property. Let's welcome Deidre Young to the show. Hi,
Deidra Young: thank you so much for having me, Tracy.
Deidra Young: Thank you
Tracy Hayes: for coming on. I know he gave you late notice, so you helped me out there,
but,~ uh,~ I think I was looking back in the last messages I sent you. I think it was
almost a year ago. We chatted a little bit,~ uh,~ on there, but I always like to bring
in, you know, ~uh, ~you know, the services that are supporting you.

Tracy Hayes: You know, that's why it's called real estate excellence, not real estate
agent excellence or mortgage banker excellence or anything, it's real estate excellence.
And bringing in, because our community is pretty big, there's a lot of different people
involved, photographers, insurance agents, et cetera, et cetera, that go on.
Tracy Hayes: And every time a house is transacted.
Deidra Young: Yes. It's a very big market.
Tracy Hayes: Right. I want to compliment you on the navigation. I don't know exactly what
you [00:02:00] did, but I did take Naval ROTC. And in junior year of Naval ROTC, you have
to take navigation. Now I didn't go into the Navy, but I went to the Military College of
South Carolina.
Tracy Hayes: So we were required to take the course, but I did notice there's a lot of
officers. A lot of my classmates did not get the A that I got. They were, they were like
sea navigation guys. So they did someone like you
Deidra Young: to come in. Yes. Getting a sea and naval navigation will get you lost. I'm
glad you didn't pursue that.
Deidra Young: Well, no, I got the,
Tracy Hayes: yeah, I got the, I got the, I, well, I grew up on the water. I grew up on
Cape Cod. You know, and so I had a little bit more, not say any more knowledge in the
other person, but maybe a little more passionate for it,~ um,~ and what was actually
evolving. But there was quite a few, if, if there was any course during the entire NAVA
ROTC thing, a lot of them, that was the course where they didn't get their best grade.
Tracy Hayes: Let's put it that way. So, ~uh, ~so I can appreciate. you know, what you
were doing. So, ~um, ~these are kick us off a little bit. ~Uh, ~I, I mentioned your, your
slight [00:03:00] accent there. If no one
Deidra Young: mentioned, where are you from? I am originally from Northwest Georgia. I
graduated high school and went to boot camp maybe a week and a half later.
Deidra Young: Wow. Yes. It was my first plane ride was to go to great lakes up in
Chicago, Illinois. I,~ uh,~ did not really have a clue what I was doing. I just knew I
did not want to stay in the small town that I was currently in and had just graduated.
Did you have
Tracy Hayes: family that were in the Navy prior? What was it that, obviously, prior to
graduating, you were already going through the
Deidra Young: process?
Deidra Young: Yes, my parents said they wouldn't pay for college. So, I was like, well, I
have to get there somehow. And,~ um,~ I have uncles and great uncles and I do have a
strong,~ like,~ military family background. No one had joined the Navy yet, though, and
so I thought that was probably going to be my path, and I figured at the very least, it
was only four years, no harm, no foul, if I didn't like it, and I ended up staying in for
10.
Tracy Hayes: Excellent. Now, obviously, they have you take the [00:04:00] different
tests, ASVAB and all those things, to see kind of where your skill level is at, and then,
you know, when you're at boot camp, they're evaluating to see what your MOS is going to
be, right? Is it MOS, is that, what do they call it?
Deidra Young: I don't know what they call it, whatever you're what you're going to do
your job.
Deidra Young: Yeah, well, they actually do that when you're going through maps like
you're processing before you ever go to boot camp. They've already assigned you to your

career path. ~Um, ~and then boot camps, just standard training for everyone. And then
once that's completed, you go off to your a schools.
Tracy Hayes: So did you, did you,~ uh, like ~pick something or they pick something for
you?
Deidra Young: You basically, it's based on your ASVAB score, and depending on what you
score, they give you a list of jobs that you are qualified to, to go to school for. ~Um,
~It was so long ago. It was actually a Rolodex. So they brought it to me, right? And it's
overwhelming because you're just like, wow, I don't know what a jet engine repairman is
And I mean you're sitting with me now.
Deidra Young: Can you imagine me fixing jet engines? So I was like, that one's [00:05:00]
out. And I remember going through them and most of the schools were in Great Lakes
Following boot camp and I was like, well, it's going to be cold up there. I don't want to
be stuck there. There was one in particular that stood out to me. It was operation
specialist and it was in Virginia beach and I'm like, well, I've never been there.
Deidra Young: I've never even been to the beach. It's not too far from home. Right. I'm
like, let's go with this one. Yeah. So that's how I became a operation specialist and
~uh, ~it ended up being a really,
Tracy Hayes: really good fit for me. Well, you re enlisted cause you, you spent 10 years.
So in. You know after your first enlistments coming up and you're re enlisting, what was
it that you saw that you were like, hey, I kind of like this?
Deidra Young: Well, my first, after A School, it's where you learn your job, I had went
to a ship and I worked in Combat Information Center, which is in all the movies, the
really dark room with the green screens. I lived in that 20 hours a day. It was brutal
actually, lots of years of sleep deprivation. But, [00:06:00] so I did that on a ship,
did several deployments.
Deidra Young: And,~ um,~ the ship I was on, the Gunston Hull, was an amphibious ship. And
they bring on LCACs, which is the landing craft, it's the hovercraft. And we would take
Marines ashore whenever we would be on the deployments. And I really found that just so
exciting. ~Uh, ~they walked around in what we call jet jammies, the flight suits.
Deidra Young: Right. And they just seemed really cool. ~Um, ~job is there's only ~like
~five crew members and they're all enlisted. They're not officers. And there's a position
on the craft, the navigator. Well, for some reason, I don't understand why or how, but
God has blessed me with an, a very good gift of being really good at navigation because I
was the navigation officer on the guns and haul.
Deidra Young: Right. And I was like, this is boring. I've already figured this out.
What's next? Exactly. And that's when I was like, I want to go be on a hovercraft. And,
you know, nobody on the ship wants to be like, Oh, yeah, you should go do that. They're
like, No, you're [00:07:00] too important. You can't leave. And so I had to wait till
that tour was over.
Deidra Young: Now's my
Tracy Hayes: time. Right.
Deidra Young: Put in for the next. Yeah. So you have to apply. It's a special program. So
you have to go through a rigorous,~ um,~ screening process to get into the school itself.
How
Tracy Hayes: is it? As a young woman, obviously it's 99 percent male, I would imagine. I
mean, how many women are on, on ship?
Deidra Young: ~Um, ~on the ships I was on, because we carried Marines, it was very few.
Deidra Young: ~Like, ~I would say less than 200 for 5, 000 male. Right. It was a

Tracy Hayes: lot. Right. ~Um, ~I mean, Obviously, you did seem to do well. You
reenlisted. You didn't dislike it. You didn't have a bad time, but I'm, you know,
obviously different strokes for different folks, you know, going in there. ~Um, ~did you
feel, you know, as, especially as a young person, you're, you're 19, 20, 21 years old,~
um,~ you know, during this time period, you know, that you were being empowered.
Tracy Hayes: What. A lot of adults, you were responsible for a lot of things that a lot
of adults have never been [00:08:00] responsible for, you know, as far as like you put on
their 30 million. Cause most people don't understand that this equipment. Yeah, most
people wouldn't let you drive their, you know, 50, 000, 60, 000 car.
Tracy Hayes: Right. But they're going to let you, you know what I'm saying? Right. Yeah.
I mean, did it give you some,~ uh,~ empowerment there? I mean, what, how did you. Yeah.
It sounds like you were in charge of people to write. You had a, I had
Deidra Young: a lot of job satisfaction for sure. ~Um, ~and actually separating at 10
years was a very difficult decision for me to make.
Deidra Young: I loved what I did. I loved my job. ~Um, ~at the time,~ um,~ my, I'd
started to have a family at that point. And, you know, it's actually really challenging
to be a female in the military and then, and then have children on top of that. And it's,
I don't want to say impossible, but there becomes a time where, you know, your children
have to be your first choice in everything that you do.
Deidra Young: And that was the decision I had made. And I had to leave that behind. ~Um,
~I'd go back in a heartbeat if I wasn't too old.
Tracy Hayes: [00:09:00] Well, we appreciate your service and I really, I wanted to accent
out there because, you know, for other young women, you know, who may be in that
situation where mom and dad aren't going to pay for college that they don't know where
they're going. Maybe their grades weren't perfect in high school or just don't know what
they want to do.
Tracy Hayes: I
Deidra Young: think even at that age, like not everybody's ready to be a full time
student and ~like, ~you know, it's really good, especially if you come from ~like ~a
smaller town to get out there and experience life first. And just go see what is beyond
your city limits, you know, before you even decide on a career or a college major.
Deidra Young: What were some of the
Tracy Hayes: countries that you visited that you liked? Oh,
Deidra Young: wow. ~Um, ~I've been all around South America. ~Like, ~if there was a
country on the coast I had visited, I really enjoyed South Africa. ~Um, ~did a lot of
African ports. Everything in the Mediterranean. A couple of golf trips. What would
Tracy Hayes: you say?
Tracy Hayes: What would say be one that you'd say ~like, ~I'd like to go back there and
see more?
Deidra Young: Oh, South Africa. It was, it was gorgeous. ~Um, ~I was too afraid to do the
shark [00:10:00] tour. The first time where you get in the tank and then you go on the,
where Penguin Island is. And I, I would think I would be brave enough to do it this time.
Deidra Young: I was like, no way, I'm not going to pay to get in a tank and have sharks
swimming at me. So, all
Tracy Hayes: right. So we talked about a little bit. Appreciate you leave the,~ um,~ your
enlistments up after you reenlisted the next day. You're 2009, August, I think 2009, if I

recall correctly there. You do some certain things you do some you're raising your kids
and that's our thing family life You know changes when does the vision of eyesight
imaging come up?
Tracy Hayes: When does this was was? Yeah I mean from a business standpoint because
you're doing a lot of the the business background stuff Your partner's doing a lot of the
physical photography at the house and that sort of thing But when do you start? Yeah,
when did this, when did this come about? When did
Deidra Young: this evolve?
Deidra Young: Interesting enough, because I had worked at JAG,~ um,~ I had gotten a
office management position [00:11:00] at,~ um,~ like a legal office, and that's actually
where I met my partner Jake, and we were working there, and we went to go meet with a web
developer one day. ' cause we were building a new site for this legal clinic.
Deidra Young: It was like a pro se where we would help people file paperwork. You know,
they were, they were indigent, they couldn't afford an attorney. Mm-Hmm. . So we were
just helping them do paperwork. ~Um, ~and we worked there together. And so that's how we
met. We go meet this web developer, 'cause we're getting a new website bill and oddly
enough he has this camera and we're like, what's that?
Deidra Young: It looks like a big brick. Right. It's, I don't know if you've ever seen
the Matterport camera? Yeah, I've seen them. Yeah. It's odd looking. Yeah. And he was
like, oh, it makes 3D models. And I'm like, like video games. And he was just like, yeah.
And this is before it was really, I mean, this is 2016. Mm-Hmm. . ~Um, ~I'm almost
confident, I can't say with certainty that it was the very first camera here in
Jacksonville, but when he showed it to us, he is ~like, ~yeah.
Deidra Young: He's ~like, ~I just can't get anybody to understand what it is, so it's not
sticking for me. I'm gonna sell it though. Do you guys, you want it? And we're like, what
kind of work was he doing? So he was working at the legal clinic with me [00:12:00] and
I, well, no, the person had the camera. ~Um, ~web development. So he was just, he just
liked tech.
Deidra Young: So he bought it to put like a toy just to see what it was, what it was
doing. And at the time I think he had done like maybe the surf shop down in St.
Augustine. Like the, the owner was a friend of his, so he had done a model of his shop
and so he was able to show us a couple of things. He had only had ~like ~three scans on
the camera and we go back and we're sitting in this office and I was like, and Jake, my
partner, he actually has an active real estate license as well.
Deidra Young: ~Um, ~and I was like, wait a minute. Hold the phone. ~Um, ~that is so cool.
And he was like, yeah, but what, I mean, I'm like, no, no, no, I'm not, I'm not talking
legal. Like we need that camera. And this needs to be in real estate. This is really
before anybody was using it. Right. Right. ~Um, ~we started putting it out there.
Deidra Young: Nobody knew what it was. It was the hardest thing to sell an agent on to,
to put, was it,
Tracy Hayes: was it coming? Was it one of those situations where someone had ~Um, ~You
know, obviously someone created that camera, but they didn't know [00:13:00] how to
connect it to the market, even though it might've been designed for real estate.
Tracy Hayes: They just didn't know how to make the connection.
Deidra Young: I don't think it originally was. And so at the time everybody was like,
yeah, but why do I need that? Or, you know, or they just couldn't see how it could
connect to their business as well. So it was actually a really hard sell for us in the
beginning. ~Um, Um, ~but there's a couple of agents that when we would go and meet them.
Deidra Young: So we quickly ditched the legal clinic at that point. And I was like, we
need to run full steam ahead with this. And,~ uh,~ then we bought the camera off of the

gentlemen and registered with Matterport, our own account. And we were like one of the
very first Matterport service providers in the area. Wow. And we were, we were trying to
get a go at that.
Deidra Young: And we were making a little bit of headway, but you know, a couple of
agents were like, Hey, you know, we love working with you guys. Do you guys do photos by
chance and we're like no we just do matter for It took us a while like, you know, we have
to learn we have to figure this out We have to be did you
Tracy Hayes: guys dive right into this or you're still [00:14:00] working at the at the
legal?
Tracy Hayes: the law office too. It had dissolved. Oh, okay. All right. So you were
Deidra Young: just full. It was the timing and alignment was interesting. It just, it
was, it was meant to be. Yeah. So, ~uh, ~yeah, we had to go full seam ahead. I'm like,
all right, well, let's get a camera. Let's learn how to shoot photography now. And,~ um,~
lots and lots of hours watching YouTube,~ um,~ and getting in photography groups and
learning tutorials and.
Deidra Young: You know, how, how do we shoot real estate photography? How do we bring the
products and services that these clients need so that they're only booking with us?
They're not scheduling us to do your matter for, and then they've got to call another
photographer, come do the pictures and then another one. And then we had a, my,~ um,~ Ex
husband at the time, well, us, the husband at the time, we had a drone as well, cause
he's a pilot.
Deidra Young: And so then I'd have to schedule him separately to go out and do aerials.
And ~like, ~it was just getting. Way too complicated, way too quickly. And so I'm like,
we just have to. And
Tracy Hayes: the agent's got to go back out there. And there's, yeah, the
Deidra Young: [00:15:00] logistics of that. So we very quickly learned, we had to, we had
to learn it to be one stop shop.
Deidra Young: And, and we started turning to Vernon to do that. And I would say within
~like ~six months, we had full service packages up and running. And,~ um,~ been doing
that ever since. So. How
Tracy Hayes: has the,~ um,~ I imagine the Matterport's improved. Yes, over that time
they've come out with new whether it's new new
Deidra Young: tech They have ~like ~three different camera models now that they've
evolved since the original.
Deidra Young: Yeah
Tracy Hayes: And then from the, just the equipment from the drone, I imagine those have
improved to more, you know, higher quality resolution or whatever you call it in the
photography world and, and the cameras. How often, is that one of the things you say on
here,~ um, uh, ~we're geeks that absolutely love tech. I stole that from one of your
things there.
Tracy Hayes: Yo. Being in that world, you can, you can get totally evolved into tech and
not actually be doing what you need to be doing,
Deidra Young: which is sometimes, yes, you can start chasing your tail a little bit with
~like, ~Oh, a new camera body came out. Let's [00:16:00] go get it or,~ um,~ you know,
or, Oh, there's this new,~ um, Like, ~for instance, we have another Matterport, not
Matterport, another 3d camera that's specifically for just doing Zillow 3d tours,
completely separate equipment.

Deidra Young: And so. ~Um, ~sometimes it can be good because we want to know,~ like,~
what equipment's working and what's producing results
Tracy Hayes: for two different pieces of equipment?
Deidra Young: Matterport's its own beast,
Tracy Hayes: so. So Zillow does, is not compatible or
Deidra Young: something in some way? So you can actually upload a Matterport tour to
Zillow now.
Deidra Young: Originally you could not. If you did a Matterport tour, you could just put
the link on MLS and you could share it on social media. But it did not syndicate with
Zillow. It does now, if you upload MLS. ~Uh, ~your Matterport link into MLS, it will show
literally in the images on Zillow now. Years ago it did not.
Deidra Young: ~Um, ~Zillow has since developed their own platform to produce 3D tours as
well. ~Uh, ~as soon as they launched that, I would say that was probably about three
years ago. ~Uh, ~we quickly was like, all right, we have to get the gear to do this too.
~Um, ~and it's really great because [00:17:00] you know, it was a lot more cost
effective.
Deidra Young: So we're able to offer that service for. For properties that, you know,
maybe aren't in the 300, 000 to 400, 000 plus market, you know, an agent has like a 250,
000, if those even exist still right now. Yeah, yeah, right. But,~ um,~ it was a, it was
a nice budget option for us to offer agents that maybe couldn't spring for Matterport on
their listings, but they, you know, really needed a 3D option.
Deidra Young: So, ~um, ~just, you know, if. We're not brand specific. So if it's a
service that our clients need, we're going to
Tracy Hayes: get it. Besides the actual equipment here, whether it's a, we'll call it the
Zillow camera or the Matterport, obviously the equipment itself, I'm sure has a different
price, but in the process that you're actually doing back office enhancing the images or
whatever, is there a cost difference after that?
Tracy Hayes: No. No, it's really just the actual physical or is there really a big
difference between the cost of
Deidra Young: the equipment? Well, so we shoot sony ~Um, ~and the bodies can get the so
the camera and then you have different lens like I mean they all [00:18:00] come Just
depends on what you're getting like they're thousands of dollars.
Deidra Young: So
Tracy Hayes: ~Um, ~well, I'm talking from the, from the 3D, the Matterport versus
Deidra Young: Zillow. Oh, for D? Yes. Actually, you can see a difference between a
Matterport and a Zillow 3D tour. I think that,~ um,~ Matterports more higher end quality.
Mm-Hmm. you get better image quality. You can get,~ um,~ you get the Dollhouse model. I
don't know if you've ever like clicked through a Matterport tour before.
Deidra Young: I have. You don't get that on a Zillow tour. You get ~like, ~you're kind of
clicking through. But it's not true 3D and you're not getting that dollhouse view where
you're seeing like the actual image of the entire structure and They just in the past
year. Maybe you can actually produce a floor plan from a Zillow 3D as well But it's it's
very generic looking it doesn't come with ~like ~a lot of the same details that a
Matterport one was so it's just They're not really I mean they're they're both like a 3D
product, but they're The
Tracy Hayes: quality level and the options or whatever you want to,~ um, um, ~call it
when you approach in,~ um,~ cause I, I know this has got to [00:19:00] happen whether

it's in a social setting or you're, maybe you have an opportunity to talk in front of a
real estate group and so forth.
Tracy Hayes: We know there's a good percentage of agents out there that are trying to do
their own thing with, you know, their cell phone, right? You know, which the cell phones
take great pictures. How do you respond to that? What is your, how do you take them? How
do you politely take them down? Well,
Deidra Young: no one likes to be sold to learn that.
Deidra Young: ~Um, ~and I'm a terrible salesman actually. ~Um, ~we can talk about the
property and you can kind of tell me about it and I'll, I can suggest ~like, ~Hey, I
think that this would show well for, and you know, X, Y, and Z. But ~like, ~I am awful
when it comes to ~like ~if someone books photos, I'm not sitting there ~like, ~hey, do
you want to add on a video too?
Deidra Young: ~Like, ~I just, I don't know. We don't operate that way. But,~ uh,~
Deidra Young: in regards to like the agents that,~ um,~ are utilizing their cell phone,~
um,~ obviously we can a hundred percent without any. ~Like, ~I'm very confident we can
produce a much better product than they will ever be able to. And I don't care what cell
[00:20:00] phone you
Tracy Hayes: have.
Tracy Hayes: Can you tell when you look at listings, other people's listings, or
Deidra Young: what they're using? Absolutely. Yeah. But, I mean, it goes into the
theory,~ like,~ the pots and pans don't make the chef, right? So, just because you have
the right pot doesn't mean you're going to make this amazing dish, either. And it's the
same with a cell phone.
Deidra Young: Just because you have the latest iPhone does not mean you're going to be
able to produce professional looking images for your listing. Because you're not a
photographer, so this
Tracy Hayes: is a so this is a off the sheet question What are some things that you
notice when you when you do kind of? Well, I would imagine, I know I do, I go in to see
what are the,~ uh,~ what, where the agents are doing their loans at, who they're doing it
with, right, or, you know, or if they even have a committed loan officer, but when you go
in and go say, you know, I'd really like to talk to this agent, do you go in and look at
some of their listings or maybe, maybe see some of their listings go, Oh, I need to go
talk to this person.
Deidra Young: ~Um, ~in the beginning, I would say that was probably a tactic that we
would use to kind of acquire [00:21:00] clients,~ um,~ because we'd be like, oh, I think
I could help them out, but They have to come to the realization. I think sometimes that
~like, ~oh, there's someone out there that can give the service a little bit better or
~um ~Because they don't want nobody wants for you to come ~like ~hey, I don't think your
pictures are up to par Right, right.
Tracy Hayes: So well, I mean before you go and talk to them You're scouting out to see
what they've been doing, right? I mean that that's I would imagine Not really. No, not
really. Okay. Well i'd recommend that ~Um, ~what are what are some when you do look at
other You know, especially these people using the cell phones or maybe even other
professionals because not every some people grab the camera and say, I do this service,
but maybe they're not really, you know, obviously Jake's taken a lot of the pictures,
right?
Tracy Hayes: Jake? Jake's taken a lot of the pictures. So, you know, over the years, he's
probably gotten better, you know, type of thing. So what, what are some of the like
simple mistakes,~ uh,~ obvious things like you're seeing when you're looking at,~ uh,~
you know, someone's photos and let's go. Yeah, these aren't really good.

Tracy Hayes: And it's, it's a two or three things that you're [00:22:00] seeing,~ uh,~
them not do or that they're doing and they're doing
Deidra Young: it wrong. Okay. So the very first thing that I could point out is on the
exterior of a home. If that home looks like it's leaning in any way, like it's tilting to
one side or leaning back is because their verticals are off.
Deidra Young: They're not using a tripod to set up their shots. ~Um, ~you can do a lot of
that correction and like in your post editing process too, but that is a frequent mistake
that I see. ~Um, ~and that, that carries into the home too, because you'll look, doorways
aren't necessarily straight up and down,~ um,~ which we call those verticals in
photography.
Deidra Young: ~Um, ~you won't be able to do what's called window pulls, where on the
inside of the house, the windows always will look blown out if you're not setting your
shots up properly. Blown out meaning? They just look like white, white light. Oh, okay.
~Like, ~so when we set up our photography, you can actually see what's outside of the
window.
Deidra Young: Sometimes I have to photoshop cars out. Like Jake, you park in front of the
living room window. Right. But yeah, you should be able [00:23:00] to see out the
windows,~ uh,~ on your interior images on your listing photography. So those, those are
two big dead
Tracy Hayes: giveaways. I can see where people don't think about that, but that's kind of
obvious, right?
Tracy Hayes: It makes the images
Deidra Young: look very crisp when you're, you know, when you don't have bursts of light
coming from the windows.
Tracy Hayes: I've got a bunch of stats here. Okay. All right. ~Um, ~and you know, I, I'm
sure a lot of the agents, anyone listening to this, if you haven't heard these before,
it's gotta be,~ um, uh, ~you're not getting involved in your,~ Uh,~ maybe you're not
doing a lot of listings.
Tracy Hayes: Maybe you're a buyer's agent, so you're not worried about this. But the, the
listing side,~ um,~ this came right from NAR. This is a statement from them. Statistics
by the National Association of Realtors show that 87 percent of home buyers on the
internet find images to be among the most useful features of listing websites.
Tracy Hayes: This is why viewers spend 60 percent of the time checking images and only 20
percent are reading that listing description you did on chat. GBT. Right. Yeah.[00:24:00]
~Um, ~listings with professional photos earn 1200 percent increase in social media
shares. I mean, obviously you're, you're, we've talked a little bit pre show that you
guys started a social media,~ um, uh, ~side to help the agents get these images out
there,~ um,~ for them.
Tracy Hayes: I mean, do you think, I mean, that's a huge number. I mean, 1, 200 percent
more in shares. ~Um, ~it's, I guess, I mean, we can almost relate that to someone, you
know, seeing a good reel and saying, Oh, that's funny and sharing it with their friends.
The same way they would share an attractive looking house that you've done
Deidra Young: professionally.
Deidra Young: I mean, it's kind of the same concept as,~ like,~ there's a lot of data you
can pull from looking at an image. ~Like, ~you can see the flow of a room. You can see,~
um,~ The features that it has, the flooring, the wall colors, lighting, you can see, you
can pull a lot from that. ~Like, ~it's the, it's the same thing as do you want to read a
book or do you want to watch a movie?

Deidra Young: It's, it's very similar kind of concept. That's why they're not reading the
listing descriptions. They want to just see the pictures. ~Um, ~because you can look
[00:25:00] at those and they can make decisions very quickly. If that is a home that
they're interested in or not based on what they visually see in about 10 seconds Really?
Tracy Hayes: I was gonna say I was gonna follow up with it. Like they're making that
decision
Deidra Young: We're gonna make a decision based on the images they're seeing So if you're
you know Your marketing and your images are not good for those homes like you're
potentially blowing ~uh ~the opportunity for buyers to take that home.
Deidra Young: Seriously
Tracy Hayes: The buyers and then i'm going to turn it the other way if you're an agent
And you know these statistics, you're, you're saying, Hey, I'm coming in and I'm
professional. And I use Deidre and EyeSight, and we're going to do professional photos
because we know these photos are going to be seen by a lot more people, statistics show
it.
Tracy Hayes: Yes. Yeah. ~Uh, ~great. ~Um, ~I think isn't right now. The competitiveness
from agents in their listing appointments,~ uh,~ in competing against other agents is
pretty high right now.
Yes.
Deidra Young: And I I would definitely,
Deidra Young: if I was an agent, 100%, and I'm not saying this [00:26:00] because I'm a
photographer, is I would, would not want to market a home without images,~ like,~ and
it's not even necessarily about the home that you're sitting there in the listing
presentation with.
Deidra Young: It's about the next one and then the next one and how you're setting
yourself up and your brand and your reputation and what your value is to your client when
you're going to market and sell their home.
Tracy Hayes: There's another,~ um,~ statistic on here that you just brought up. 73
percent of homeowners say they're more likely to list with a realtor, realtor. I was, I
was, I get corrected. I have to pull back my tongue when I said realtor who uses video to
sell their property. ~Um, ~And we just got done talking about the quality of the video
are they got they're gonna make a decision right away But imagine someone I am looking to
sell my house Man, that person really does a great presentation when really that's it's
your work, but they're obviously attributing to the realtor that brought you brought you
[00:27:00] in and 73 percent are more likely to choose that real estate agent I think
that's a no
Deidra Young: brainer.
Deidra Young: Mm hmm. Yeah. I mean, why would you want to be in the 20 something percent
that's not going to get a listing because you're not using a professional as a partner in
your marketing? Right.
Tracy Hayes: I mentioned it a little bit,~ uh,~ when we were talking pre show,~ uh,~ the
NAR lawsuit,~ um,~ has,~ um,~ I'm not going to quiz you on that, but basically Listen, I
just take the photo.
Tracy Hayes: Exactly. But what it's, what it's,~ um,~ really narrowed down to is The
buyer's agent not explaining the value that they do. And we love real estate agents. You
and I know the work they put in behind the scenes. It's like an, I, I, I use the iceberg
analogy. Most people only see the surface. They don't see what they're doing,~ uh,~ you
know, on their computers back home, you know, ~uh, ~digging the holes and sign the yard,
let alone picking weeds or anything else that needs to be done to sell that house.

Tracy Hayes: Those that are, are, are dedicated. But,~ um,~ Part of [00:28:00] your value
now is explaining. Hey, I'm going to have professional photos done. I'm investing in your
house I haven't got paid yet. You don't pay them up front But you're they're gonna invest
in in your service to come out and that is added value for that Realtor to get that
listing
Deidra Young: it definitely helps in their case when they're in the listing presentation
~Um, ~and, and honestly, very rarely have I had an agent come back to us after the fact,~
like,~ Hey, I lost that listing and like they've invested in our services and it's a wash
for them.
Deidra Young: Like it's very rarely happened. So,
Tracy Hayes: well, you know, we looked at, well, I've got your YouTube page up here
beside me, but a lot of the aid and your social media,~ uh,~ especially if you're putting
it on YouTube or the Zillow listing, someone goes back in there and puts that address in.
~Um, ~Those images are what come up, you know, and if you've got your stamp on this, wow,
the last person that sold, you know, sold my house.
Tracy Hayes: I don't know who the selling agent [00:29:00] was. I only know my buyer's
agent, man, look at the photos that they did. Wow. These are, so I need to call that
agent, you know, I think they discount that. I don't think they realize that these images
are eternal, right? Their
Deidra Young: name. Yeah. Their name is attached to this. Right.
Deidra Young: Absolutely.
Tracy Hayes: Yeah. Lead with your best foot forward. 80. 2 percent believe the front
photo is the most important picture in a shoot. Make sure this photo is truly stunning.
So you can't be leaning back. But how many times we've gone into,~ um,~ Well, you
Deidra Young: gotta think when you're okay.
Deidra Young: So like on Instagram, you see photos like in real format or in grid format,
it's the same way on Zillow when you're looking and you're seeing 10 houses pop up when
you're searching in a certain zip code, you're looking at them like. side by side. So
naturally your eye is going to gravitate to the most pleasing image that you see.
Deidra Young: Like our eye understands when things are crooked and not,~ um,~ well, how
do you colors and things like that?
Tracy Hayes: Because you're doing the back office, you're making these things. How are
you [00:30:00] helping the agent make sure that best foots forward in that best photo?
Because you and I know we've seen listings where they're like showing, I don't know, a
living room or the backyard or something.
Tracy Hayes: And it's not that First photo. That's
Deidra Young: well, sometimes the backyard can be the stunning front image because if
they have an awesome pool with ~like ~the screen enclosure or if it was a twilight
session and we've captured this beautiful sunset over the pool,~ like,~ absolutely, that
should be your first image.
Deidra Young: It shouldn't,~ um,~ Yeah, I wouldn't go with the front image of a home at
that point. So, I would definitely use like the pool with the sunset. It just depends on
what kind of media we've done for them. Right. ~Um, ~but in, I would say in 80 percent of
homes, it usually is the front exterior that's your first photo.
Deidra Young: Or, or even an aerial, depending on,~ um,~ the way the home's laid out on
the lot and things like that. So, it could be

Tracy Hayes: either or, but. Tipping the, cause the, the drone footage, again, not
everyone's doing it. Cause. It costs money,~ uh,~ to do it, but, you [00:31:00] know,
what are your, you know, your,~ uh,~ your sales pitch on why someone should be, I mean,
should we be droning every property?
Tracy Hayes: No,
Deidra Young: you should not. No. So, there is a time and a place for aerial images on a
property. ~Um, ~if it's waterfront, absolutely. If it's a couple blocks from the beach,
absolutely. If it's on the riverfront, absolutely. Like those are no brainers, right?
That's non negotiable. You should have aerial images.
Tracy Hayes: Do you want to show them
Deidra Young: how close it is?
Deidra Young: If there's a location associated with this home that drives the value up,
you have to have aerial images for it. If it's a standard 3 2 in a very,~ um,~ you know,
congested neighborhood,~ Um,~ and it's not a big lot and you know, it's just looks like
house after house after house. Like I think you could do without the aerial images in
that situation because what are you really highlighting in that case?
Deidra Young: Unless there's
Tracy Hayes: a school that you can see
Deidra Young: walking distance or something like that. And that's another, yes, and
that's another point of view. ~Like ~if you're close, if they're close to the amenities
and you, you know, you can see the amenities, the walking distance or a school, something
like that. Or for instance, over in Nocatee,~ um,~ if they're close, you know, cause
that's a really big [00:32:00] golf cart community.
Deidra Young: ~Um, ~location wise in there. ~Um, ~so there's a time and a place. I mean,
we've even had some that are like, No, we're not gonna do aerials on these because the
neighbor's yards are just completely atrocious. So, basically, you don't want to
highlight that. Now, unfortunately, You can't photoshop that out? You can, but that's not
That's not ethical though, is it?
Deidra Young: I mean, if they ask me to, that's gonna be on them. But, yeah, but,~ um,~ I
have Photoshopped this. The biggest thing I've ever had to Photoshop was actually someone
had an RV parked in their driveway. In their driveway while you were doing the And then
afterwards they were like, Hey,~ uh,~ the seller's meant to move that and I guess they
forgot.
Deidra Young: They were like, Can you take it out of the pictures? And I'm like, Okay.
Yeah. Give me a day. That's a big task. Yeah.
Tracy Hayes: give us some, give us a little bit of humor. We talked about it. I mean, I
mean, I'm, I'm putting you on the spot. So if you need a moment to think about it, I'll,
I'll ask you another question.
Tracy Hayes: But some, I mean, one of the things, when I worked at [00:33:00] Quicken
Loans, we obviously the appraisals come in and they have pictures in them. And if there
was something really crazy, occasionally we would obviously, Hey, look at this. Yeah.
Room,~ uh,~ we had somebody one. I remember one time there the actual appraisal came back
and it was like this Dome structure that was abandoned out in arizona or something And
it's ~like ~some people I assume they thought because it was an online lender that they
weren't actually going to check into this They're just going to lend the money and not
actually find out what the property is all about What are what are some crazy things that
you've seen?
Deidra Young: ~um ~Not really. I mean, I don't think it's really like crazy. We, a lot of
our clients that we work with do a really great job at prepping the property before we

get there. ~Um, ~so I think it was an awkward situation for sure is someone's son did not
want to wake up for the photo shoot. So they just threw blankets over him and they're
like, you can smooth that out.
Deidra Young: Right. And we're like, but ~like, ~sometimes like babies will be sleeping.
still when I'll have to go in and kind of like [00:34:00] photoshop them out of their
cribs.
Tracy Hayes: Well, that might be a good, actually a good,~ uh,~
Deidra Young: sleeping baby. But yeah, somebody's teenage son just was like not having it
that day. And they were like, just throw the blanket over him and shoot the
Tracy Hayes: room.
Tracy Hayes: I am mad. Well. Well, because you guys do such quality work in the homes,
I'm sure, but you've always got that one that does the, the shot in, you know, well, we
had a situation,~ uh,~ story I heard this past weekend. ~Um, ~literally the agent sent
over a listing agreement, hadn't even been to the house, and then ordered a photographer
to go to the house, and she had never even been in it yet.
Tracy Hayes: And the competing listing agent got there, and was like, oh, hold on, time
out. You, this, we need a little work done in here and that's the difference. Like we
talked about the quality of real estate agents and how you represent them. You know,
they're always worried about, you know, the lender being reliable and so forth, but Going
out there and telling it straight to some of, you
Deidra Young: know, we've had to do [00:35:00] that sometimes.
Deidra Young: Yeah. And I mean, we see ourselves as an extension of our partners
businesses. So
Deidra Young: if we do get to a property and we're like, Hey, this is not going to show
well, there's only so much we can even do. You know, you might want to call a cleaner out
or, you know, this, there's still looks like there's been squatters in here, you know,
~like, ~I mean, we see a lot
Tracy Hayes: of,~ um,~ my, my wife picks these out,~ like,~ they'll take a picture of the
kitchen and there's stuff on the counter that, that, I mean, just, yeah, put in the
drawer, you know, type of thing.
Tracy Hayes: They're just little things like that, that a professional picks up. That if
you're walking around with your cell phone just taking shots. Oh, this will give them a
good idea what the house looks like. It's it's more than that It's
Deidra Young: it's absolutely more than that because buyers don't need to see you're
cluttered.
Deidra Young: Mm hmm because they're not buying your stuff they're buying that the house
the walls not not your Paper towel holder or you know things like that and a lot of times
Agents that we work with you're really really good job though prepping these listings
that way when we get there it is photo [00:36:00] ready that we're not There's been a
couple of times.
Deidra Young: Actually, here's a funny, not necessarily funny. I wasn't laughing, but,~
um,~ I had to help. I get there and they just finished painting the whole interior. So
none of the furniture is against the walls. ~Like, ~I'm literally were there almost four
hours. ~Um, ~And I had to help move a piano. Oh, jeepers. It was a lot, you know, but
~like, ~between me and the agent and the homeowners that were there, and you can tell,~
like,~ they're frazzled.
Deidra Young: They've been working really hard to get their house ready to, you know, the
appointment probably should have been for the next day,~ um,~ but I was already there,

and I'm like, alright, let's just roll our sleeves up, let's get it done. That's a rare
situation, ~like. ~
Tracy Hayes: Well, you know, it's so true in our industry, you know, I talk, you know, to
relate it to the loan world is Being having a sense of urgency up front, you know, for us
to get documents and so forth,~ um,~ and getting the loan in process because we do run
into a road, you know, a bump or something, but in your side, you know, maybe taking that
extra day to, to, So you [00:37:00] guys can come in and do what you do, right?
Tracy Hayes: You know, you're, you're really not being paid to move pianos.
Deidra Young: Absolutely not. I'm a hundred pounds. I should not
Tracy Hayes: be moving pianos. Exactly. ~Uh, ~and you could get hurt and stuff like that.
But ~um, ~I had Bobby Brennan on a week ago. We were just doing a little market update
and she was talking about, you know, the staging homes right now is very important.
Tracy Hayes: And,~ uh,~ you know, coming upon some of those homes where it's ~like, ~hey.
We really need to like bring a dumpster in or whatever, you know, we need to declutter
and so forth. One of the statistics here,~ um,~ and I wanted to ask you is about virtual
staging. Are you bringing that technology in? Are you able to do that?
Tracy Hayes: Oh yeah,
Deidra Young: we've been doing that since the beginning. And actually the back of my card
is,~ um,~ a before and after of some virtual staging. ~Uh, ~the, the rack card. And,~
um,~ so that's ~like ~an as needed basis. Usually,~ like,~ the vacant homes, the agent
will let us know ahead of time. ~Like, ~hey, I'm thinking about virtual staging on this
one.
Deidra Young: And,~ uh,~ we take that into consideration when we're shooting it. It's
because we want to get a couple extra angles,~ uh,~ than we typically would. And
[00:38:00] so, and then once I finish the images, and I will send them back to the agent.
And, you know, I'll be like, hey, here's, here's the image set. Let me know which shots
you want me to go in and virtually stage.
Deidra Young: It's very labor intensive to do so and so because I don't want to pick a
couple shots and they're like, no I was thinking I like this angle better and then I'm
like, oh now I gotta go move this So I always have them select the images that they want
staged that way they're getting exactly what they want the first time But yeah, I don't
see it too often though.
Deidra Young: I would say Maybe ~like ~five to ten percent of listings ask for virtual
staging.
Tracy Hayes: Well The statistics here are,~ um,~ virtual staging. 78 percent of all
expired listings are vacant. So make those empty rooms warm and inviting us.
Deidra Young: So, so don't let it expire, get it virtually staged.
Tracy Hayes: So there's a little more work for you to do because it is, there's some
intense in this and obviously selecting, you know, whatever image, you know, AI is coming
out.
Tracy Hayes: So I imagine that. [00:39:00] You know, it's probably just going to get a
little easier for you, but it is labor. And so I imagine is there Are you charging an
additional price?
Deidra Young: Yes, that is like a that's a separate like a subservice It's outside of
photography your time, right? It's about three to four hours per image to do So, ~um, ~
Tracy Hayes: Wow.

Tracy Hayes: That is actually, that's a lot more than I would think. Yeah. That's why I
don't
Deidra Young: like doing them. You didn't say that. Well, the problem is, is like the
markup on it. It's really, you know, I'm only charging ~like ~30 to 40 an image, just
depending on how much is going into it. So we're really not making anything for our time
to produce virtual staging.
Deidra Young: If anything, it's just an asset to pass on to the agent at that point. So,
right. That's what I mean. As far
Tracy Hayes: as my first thought is you need to be charging more because I'm thinking the
cost of stage and move the furniture
Deidra Young: in the cost of stage is a lot more for sure.
Tracy Hayes: And the time and the labor and the sweat that you got to put in to put all
that furniture in there and then take it
Deidra Young: out before.
Deidra Young: That's just the cost that we determined the market will allow here in
Northeast Florida.
Tracy Hayes: So I won't, I won't,~ um,~ I [00:40:00] won't,~ uh,~ promote because it is
work, but sometimes it's just one or one room. Yeah.
Deidra Young: Like living room. You don't do the whole house? No. And usually an agent
will pick like a living room shot, maybe.
Deidra Young: ~Uh, ~they'll have ~like ~a front room. They won't like, make it look like
a home office. And typically they'll do like a master bedroom.
Tracy Hayes: Right, right. ~Um, ~so many people walk into these rooms and they go, I
don't think my king size bed will fit in here. Yeah, or my couch or whatever. So you have
to give them that visual effect on there.
Deidra Young: And sometimes like rooms are just laid out a little wonky with these open
floor plans and you've got to fit like a dining room and living room furniture all kind
of together in one space. And so that kind of helps them visualize. How the layout and
flow of a room can be because it is when it's wide open.
Deidra Young: It's really hard to visualize that.
Tracy Hayes: Homebuyers spend an average of 124 hours finding a new house. Real estate
photography plays a huge role in helping them decide which houses to visit on And make
offers on, and that goes back to what we kind of started when we started talking
[00:41:00] about this particular subject within seconds because we are ingrained from the
social media. We flip a real in You know, the reels that don't have a lot of views, you
know, tick tock will tell you it's because within three seconds They're already moving on
to the next one.
Tracy Hayes: What is it that you're that you're impacting? So what so you working back
office? What are some of the things like on that initial shot like that for first foot
that we were talking about that first step the First shot they see what are some things
that you do to really make it pop?
Deidra Young: Well, you will, you always start with ~like, ~your good raw image first.
Deidra Young: You have to start with a clean,~ um,~ we do ~like ~a bracketing where we
take, it's the same shot and it's ~like ~five, and we have to layer them. And that's
where it gives a lot of depth. It corrects for shadows and everything. ~Um, ~and then
once all of those are kind of stacked together, the five become one image.

Deidra Young: ~Um, ~from then, I will go in and I'm kind of cleaning up little things.
~Like ~if there's like little bitty pieces of weeds like in the sidewalks. Or in the
driveway. Or like a couple of stains. Now if the whole [00:42:00] driveway is stained,
it's That's, that's a different ballgame, but like here and there, like maybe if the
seller had their car part there and there's where the AC was running or something, just
like small little cleanup details.
Deidra Young: ~Um, Um, ~and then I can go in and I actually,~ um,~ I'll do sky swaps,
which is where I replaced the sky because they're blown out in photos because it's, it's
a lot of light and you'll get, it'll be blue with clouds or,~ um,~ you know, just, it
just makes the house
Tracy Hayes: pop a lot more. Yeah, make the house stand
Deidra Young: out versus the sky.
Deidra Young: And then I can go in and I actually. ~Um, ~
Deidra Young: I have clients that like this and then they'll have clients that don't like
this. So I do this with every single job is I will deliver the images, the grass, how it
is ~like ~as is. And then I send them the same exterior set with grass with it, greened
up and like kind of retouched.
Deidra Young: And that way I don't have to remember ~like ~who likes green grass and who
doesn't just send them both. ~Like, ~so it shows
Tracy Hayes: your value. It shows this is what I did. I, I worked on this.
Deidra Young: Yeah. So I always make sure that they have both choices and, you know,
cause some, some are really adamant about ~like, ~[00:43:00] no, it's January.
Deidra Young: Nobody has green grass. I'm going to use the original ones. I'm like, well,
that's great. They're already in your folder for you. But some agents want it to be green
grass cause it's going to be green in about two weeks. ~Um, ~Little things like that will
carry the photo a lot, a long
Tracy Hayes: way. ~Uh, ~this one, this is a 74 percent of real,~ uh,~ this is talking
about the time of the day when photos are taken, makes a difference.
Tracy Hayes: 74 percent of real estate agents said they were interested in or already
using photography taken at sunset or twilight. Yes. How are you making that happen or are
you
Deidra Young: planning that?
Deidra Young: So when an agent contacts us. And usually you'll see the twilight sessions
on higher end homes. ~Um, ~we basically discuss ~like, ~okay, well, how big is the home?
Deidra Young: Where is it located? What day are you thinking? Cause I have to go in and
figure out what's what time is sunset. Where's it at? How far of a commute is this for
us? What all services do you want us to do while we're there? You don't have to kind of
like back up the timeline. And there's some times where.
Deidra Young: Not recently, but I think [00:44:00] last year we had a house that was full
media package. They wanted a video Matterport tour aerials like they wanted a twilight
session. So we had to show up at ~like ~two or three in the afternoon and we were there
shooting until sunset. So, ~um, ~you don't have to take all that into consideration.
Deidra Young: And then obviously the size of the house plays a factor too. And does it
have a pool? ~Like, ~are there community amenities that need shot as well? But,~ um, Um,
~you know, the twilight photography is actually one of my favorite things to, to deliver

because a house looks totally different,~ um,~ and, and with those twilight sessions than
it does during the daytime images.
Deidra Young: And ~um, ~most recently we did a. for,~ um,~ Luke and Sadie Newcomer.
They've been on the show and they wanted a sunset and a twilight because the house was
just that fabulous. And it just sold,~ um,~ I think it's 35 Mulberry. And
Tracy Hayes: it was at the one you had on the Facebook. I'm sure I saw, I saw Luke was
kind of looking over the
Deidra Young: balcony or something.
Deidra Young: It was like a really good deal for them to, you know, sell. And it went
under contract in 10 [00:45:00] days. And I guess ~like, ~I mean that they were like
really. Kind of surprised by that because it was like I think 2. 8 million So and I mean
in this case like in that price point you want to go all in on your
Tracy Hayes: media You got it.
Tracy Hayes: You know, you're on the beach like that. You got to sell the sunrise, right?
Yeah, that's
Deidra Young: what they wanted the sunrise and the sun. They were like and haul we want
it all ~like ~and so I'm like All right, let's get it scheduled. Well,
Tracy Hayes: you know, those are the beauty of our area you're out there and you know,
you got the intercoastal on one side the ocean on the other and For sure.
Tracy Hayes: And they're doing great business down there, Luke. And I think they really
do a first class, you know, I see his, his videos and I understand his ideology. He
understands the market that he's in and tries to deliver with the highest quality
service, knowing that's going to get him the next deal or, and so on.
Tracy Hayes: ~Uh, ~you mentioned video. Yes. What are some techniques that you guys like?
I'm using this word loosely. ~Um, ~You know, ~uh, ~you know, we see a lot of agents on
Saturday morning. They go, Hey, I got an open house and they're walking through with
their phone, which is great [00:46:00] for a Saturday morning to say, Hey, I'm here and
this is the house.
Tracy Hayes: But really what, what are some things that you guys are doing on a
professional level that you did? Obviously the amateurs are not.
Deidra Young: Okay. So when it comes to video and There,
Deidra Young: I have seen a huge increase in video bookings in the past two years. A lot
more agents are coming on board and utilizing that in their marketing.
Deidra Young: ~Um, ~but yeah, a lot of them, you want to keep your videos like to like.
60 seconds or less. ~Like ~no one has the attention span for like super long videos. So
that's something that I keep in mind when I'm editing and I'm putting clips together.
~Um, ~Jake goes out and captures all the raw, the raw clips and everything.
Deidra Young: And,~ um,~ you know, it just depends on the features of the home. And then,
and ~like ~if it's in a neighborhood,~ um, Like, ~for instance, if we shoot one that's up
in Neptune Beach,~ like,~ we're gonna include shots of Beaches Town Center and, you know,
things in the area to go along with the house because that's a lot of the value is where
it's located.
Deidra Young: And that is really good because you're, you're selling a lifestyle in a
video. It's not just images at this point anymore where you're collecting [00:47:00] data
about the contents in the interior of a home. You're showing like, hey, this is this
house. Is this the life you want to live? In this area and whatnot. And so that's what
you really want to convey in your videos now I don't necessarily think there's anything

wrong when Agents jump on to do ~like ~a quick live when they're at an open house and
just kind of walking through like I think that's great I don't think that it should
replace Professional video though.
Deidra Young: Yeah, I think it's a great supplement To add in, it gets, you know, it gets
your audience still engaged with you, it lets them know where you're at, for sure.
Tracy Hayes: People are more likely to clip on, on the video, right? Is it, I mean, we
talk about emails and who's going to read your email? Well, if you put a video in it,
it's more, it's going to get more hits.
Tracy Hayes: Yes. More people are going to open it. ~Uh, ~where, if you're on Saturday
morning, yeah, you should be doing that. Hey, I'm here. In addition to. Yeah, in addition
to. Yes. ~Uh, ~you used the term lifestyle. Yes, which I think is extremely important.
~Uh, ~why people come to florida. I mean, yeah, I mean these people that are coming down
here and you know from up north [00:48:00] They will visualize the vacation, you know
thing because they always vacation I always thought one Perception always has ~like ~a
lot of people come here because they came here for years on vacation But now they moved
here and they're still on vacation realizing.
Tracy Hayes: Okay, you still have to work But What are some, if you were explaining to an
agent who might be new or, you know, ~uh, ~maybe, you know, we know we have a lot of,~
uh,~ senior agents that haven't evolved and then maybe they're stuck in their business
because they aren't using video. I had George Guerrero from, he's down in Miami.
Tracy Hayes: He has nearly 500 agents. ~Uh, ~companies created over the last 15 years and
he said back in 2006 and seven before it was so easy Just to pop a video on youtube where
you actually had to go through this whole thing to get a video on the internet he feels
the ~um ~The real estate agent of the future, the 2034, 2044 agent is going to be like a,
a newscaster or talk show [00:49:00] person.
Tracy Hayes: And it's going to have to have that video personality. ~Um, ~because that's
what people are going to be attracted to. Are you, are you guys doing any videos with the
agent or just the house?
Deidra Young: The ones that want to be in it, absolutely. Yeah. It's very, it's not so
common though. A lot of agents do not want to be in their videos, so.
Deidra Young: What do you think that is? Same reason why I
Tracy Hayes: was nervous coming out today. Yeah,
Deidra Young: I'm sure. But it's ~like, ~it's one of those things. ~Like ~once you do it,
once you rip the bandaid off, you know, you can go back and you can look at it and you
can critique it and be like, all right, I don't like that. I did X, Y and Z, but I want
to try this now.
Deidra Young: ~Um, ~and then that's even the case when we shoot our, our videos. If the
client will look at the art, can we redo that? Take, you know, it's just, it's just
working together to create a product that we're both proud of.
Tracy Hayes: But You, you, you,~ uh,~ sort of coach or Jake coaches them a little bit on
the video. And it was like, I was, I guess we call it coaching you before you came on.
Tracy Hayes: The reality is,~ um,~ those who love, you know, [00:50:00] your quirks, they
know,
Deidra Young: right. And that we're all human.
Tracy Hayes: Yeah. Right. Yeah. And,~ um,~ and, and the more,~ uh,~ they were talking
about it already. Bar camp last week is, you know, obviously social media and videos, a
big thing at the, any real estate. even though it's like virtually untapped as far as the
professionals, the amount of agents using video consistently and so forth.

Tracy Hayes: ~Um, ~they want to see the real you. So we go back to that branding thing.
Okay. You have professional photos, but you know, to maybe do a short clip with you in
there because they're seeing you. There's a ton. Cause a lot, like I said, a lot of these
people from wherever. They don't know you yet, but if they're seeing you on YouTube and
they're seeing you in your things, they're like, they
Deidra Young: start to create familiar with you before you've even met them.
Deidra Young: Right? And that's the beautiful thing about social media and how you can
reach people that you never even have to physically meet and you can do business with
them. I have clients I've never even met in person and I've been doing this eight years.
Tracy Hayes: I've done, I've done complete loans over, over Facebook,~ uh,~ instant
[00:51:00] messenger.
Tracy Hayes: ~Um, ~I think we covered all the, all the statistics. We talked about
furniture. ~Um, ~What is the, the agents that you have? ~Uh, ~I assume we're giving you
guys some feedback. ~Um, ~Tell, tell me about some of the, you know, I want to hear some
of the success stories. But maybe some of the things are, they're like, say, you know,
you guys are really good at that.
Tracy Hayes: But if, could you do this better? What are, and how you guys evolved with
that to continually move forward and be better and better every day?
Deidra Young: Well. I would say Really, we don't get complaints often. ~Um, ~and when we
do they're really minor.
Tracy Hayes: What's a complaint that you might get every once in a while?
Deidra Young: Okay. So for one instance, I have one client and he used to actually be a
professional photographer. Okay, so
Tracy Hayes: he's a little extra
Deidra Young: picky Picky at all It's funny actually he booked a when I was getting ready
for the show this morning He actually texted me to schedule something for next week And I
when I got in the parking lot and say hey, I'm here and he's like I'm not though Hello,
and I'm like whoops wrong person You know, that's just kind of like the relationship that
I [00:52:00] do enjoy that I have with our clients.
Deidra Young: It's very just a one on one But yeah, I know he'll he'll come back
sometimes and be like hey The ~um, ~they just painted this room. It looks a little bit
more salmon than ish pink or whatever it is And then i'll be like, hey, no problem. What
is the what is the paint color name? Is it sherman williams? Is it bear?
Deidra Young: Who is it? Tell me the name I will go in and i'll personally match the
paint color to that specific name to make sure it's Perfect. I mean the sellers put a lot
of In editing and
Tracy Hayes: editing. Yes You actually can get down in your editing Wow, I did not know
that and he actually put it in Sherwin Williams and their code and
Deidra Young: immediately and then I can color match the walls And the photograph to the
color card on Sherwin Williams website.
Deidra Young: Oh And there's some agents they want that certain that level of detail in
their images and that's that's great Not everybody wants it to be the perfect shade of
pink So but because
Tracy Hayes: I because you [00:53:00] I mean I've seen it for years There's some people
that like to color their rooms with some Or let their kids paint their rooms, whatever
color.

Tracy Hayes: But if you are able to go in
Deidra Young: there. And in that same instance, we can go in, let's say it's yellow and
it's a highlighter yellow, I can go in and make them
Tracy Hayes: gray. So you couldn't take it. You couldn't take a black and make it white.
You know that you can go that drastically. It just wants that right there is huge,
especially, you know, even even for you because you do have these situations and the
people aren't going to, you know, maybe it's a distress sale in one way, shape or form or
another, but you're able ~Um, ~to give the new or possible buyer an image of what that
room would look like, and we've all seen the silly videos where they're recording the
buyers walking through the house and they're making comments like about the furniture or
the paint on the walls, which are the easiest things to change, but that's a negative
Deidra Young: thing that doesn't matter.
Deidra Young: Once that negative image is in [00:54:00] play, they can't think past that.
A lot of people cannot visualize,~ um,~ renovations and changes.
Tracy Hayes: Have you ever had someone that's gone and we're like this like really we
can't but can we make it look like We want them. We want to sell it. You know, I'm saying
yeah
Deidra Young: Lot of work.
Deidra Young: Yeah, it was. Yeah, and then there's some work when you mentioned Actually,
I think it was for one of our architect clients like they were wanting to see a different
like kitchen cabinet or something I can't even five years ago. Okay, so it doesn't happen
often. I don't think Realist like it's necessarily applicable in real estate in the way
that it moves as quickly as it does And a lot of flippers just come in and kind of like
gut their space anyway, and so they're not really photographed or There they just care
about their after at that point yeah Yeah,
Tracy Hayes: they know, they know what they want to make the house look like.
Tracy Hayes: It's those buyers that don't have that creativity in their mind to go, well,
I'm going to change the color of this wall and I can see it this color. Well,
Deidra Young: I [00:55:00] think a lot of times that's when the agents will go back to
the sellers and be like, Hey, I think we need to, to paint or things like that. But
because like me color editing it in an image doesn't change the actual property.
Deidra Young: It's still a problem. I just, you know, made it look different in a photo.
It doesn't change that the walls are still that color. What
Tracy Hayes: kind of, go back to the, you know, in the success story,~ uh,~ arena, but I
mean, obviously one of the statistics in here, I can't, I don't know where it's at,
obviously we, we know staging, professional photography, it's, it's helping him sell, but
are agents coming back, you know, they're actually getting.
Tracy Hayes: above the asking price because, or because of the professional photography,
we're getting more offers or more because more people saw the house, right? I really,
Deidra Young: I, see, I, I think that's hard to actually say that with certainty that
this is the reason why,~ um,~ I think that they're all selling tools and they, you know,
we collectively, we all work together as a team and we're selling this
property.[00:56:00]
Deidra Young: ~Um, ~I can't ever say that, Oh, my photos are the reason why this house
sold for more faster. ~Like, ~I don't think that. I just don't think that I can make that
claim.

Tracy Hayes: I agree. I agree with you there. ~Um, ~I
Deidra Young: think the agent does a lot of work and that would be me trying to, you
Tracy Hayes: know, I think a lot, you know, so it's like,~ uh,~ social media, you know?
Tracy Hayes: ~Um, ~well, I've been doing social media, you know, whatever, and I haven't
gotten any calls. Well, you don't know. You don't know
Deidra Young: what seeds are being planted either,
Tracy Hayes: right? What seeds are planted or did that person see your ad over here? Did
they go to your social media and say, Oh, this person's put together.
Tracy Hayes: They, they show houses really well. I like that. I'm calling them. So it re
you know, it may not be that the initial thing, but it was people are going on and
they're doing their. Due diligence on you and through social media LinkedIn, etc, right?
Deidra Young: Yeah, there's a lot of data you can collect from someone social media Mm
hmm.
Tracy Hayes: Yeah, and and and see you know how this person present the home, but I think
From the standpoint, if I was the bottom line, [00:57:00] bottom line, our discussion,
the images, the presentation that you put together for that seller is being seen by other
sellers. You know, if you, if in this market right now, as competitive as the agents are
telling me, as far as, you know, ~uh, ~people are interviewing two or three, whatever
amount of agents you've, you, those pictures that you showed, even if it was a hundred
thousand dollar home, but you made it look like a million bucks.
Tracy Hayes: That's the person they're going to likely go with.
Deidra Young: Right. Yeah. So hopefully this, this,~ um,~ in this season of real estate
that we're in right now, maybe this will raise the bar on the expectation that the
standards are that you should use professional photography when you're marketing your
seller's listings.
Deidra Young: Right. That would be the goal.
Tracy Hayes: The other thing that that George Greer has said was, you know, not only
about, you know, being in the newscaster or talk show person host, you know, being in the
video type of thing. you know, he felt that, you know, his entire business started, he,
he, in his mind, he wanted to make a movie about every [00:58:00] house he listed, you
know, in a, you, if you have that vision now, maybe You know, he's down in Miami, you
know, you can see these Miami vice houses, right?
Tracy Hayes: You know what I'm saying? And you can play the music in the background and
someone may be visualizing them being in the Miami vice show or whatever, right? but
that's That goes back to the lifestyle. Are you able to put the person that's watching
the video? The house and making 'em feel the heat of the fire or the coolness of the
breeze.
Tracy Hayes: Mm-Hmm. or looking at that, that,~ uh,~ swimming pool and wanting to jump
Deidra Young: in. Right. So, and that's the difference between videography and
photography is photography is,~ uh,~ it's a 2D image. Mm-Hmm. , you know, and you're
collecting, dating when you look at it where videography invokes emotions and emotions.
People, people make emotional purchases.
Deidra Young: That's how people decide if they're going to buy something or not, is if
they have an emotional attachment to what they see and they like. ~Um, ~and video is a
great way to do that, to sell the, what it feels like to walk from one one to the next.
Or, you know, to hear like the [00:59:00] sounds in the backyard or things like that.

Deidra Young: ~Um, ~but yeah, the
Tracy Hayes: Well, I think the unmeasurable thing, you know, as we were just talking
about the social media or did the, did the photography get the extra dollars,~ uh,~ that
we're seeing sometimes some of these houses that are presented or getting the full boat
offer on a 2. 8 million house. Right. I mean, did it do, we don't, we, we, we don't know,
but.
Tracy Hayes: I
Deidra Young: think it would be extremely hard to sell a 2. 8 million house without
professional media, right? For sure.
Tracy Hayes: Or even getting hired right to be the listing agent. You have to come in. So
do you, there's many agents that all want to, you know, sell luxury homes. Of course,
they tell me that the definition of luxury home is, you know, ~uh, ~I forget they're,
they're, they.
Tracy Hayes: They soften it down. You know, I think the common person thinks luxury home.
They think of the price point. ~Um, ~they,~ uh,~ they agents soften it down to the value
add that they bring in in the luxury. But I think They don't get the luxury endorsements
and talk [01:00:00] about 200, 000 homes there. They're talking about the one, the 2
million, 3 million house.
Tracy Hayes: So I think there was a record sale recently.
Deidra Young: It's ~like ~22 million, the one in Ponte
Tracy Hayes: Vedra Beach. That listing agent, now I may be proven wrong. I didn't look at
the listing. Don't know the address, but I guarantee you, I guarantee you. I mean, they
spent a good dollar. on the photography because the person looking for that isn't walking
that street every day.
Tracy Hayes: He's somewhere else. He's traveling. They're busy.
Deidra Young: The person that purchased that, which I think it's anonymous, may have
never even seen this house in person yet. That's how powerful the photography and
videography could be. Right.
Tracy Hayes: A hundred percent. ~Um, ~ when you did the house where you said you, you
came in early afternoon, stayed till sunset.
Tracy Hayes: You know, four or five hours, right? You were there. How much time are you
spending? You are jets. Jake's doing that. How much time are you spending?
Deidra Young: Wow. Okay, that's a great question. And I think a lot of people don't
understand how much [01:01:00] work goes into the back end. So, ~um, ~for every hour,
let's say Jake is at a house and he's shooting it and we'll just, I budget an hour for
our basic, you know, shoots.
Deidra Young: ~Um, ~It's about nine hours of post processing. ~Um, ~you know, and
actually, I don't want to say post processing. For me, taking the initial,~ like,~ hey, I
got a listing. This is what's coming up. Sometimes I'll have four or five conversations
with that agent. ~Um, ~helping them,~ like,~ alright, well, it's not ready yet.
Deidra Young: Let me know. Is it going to be vacant? Occupied? ~Like, ~just getting all
the details so that we can get this appointment set. He goes out, he shoots it. ~Uh, ~he
comes,~ um,~ back, uploads the media to me. I wake up to raw files in the morning. I got
to start turning and burning a stack in those images.
Tracy Hayes: And cause a lot of times those agents want them,
Deidra Young: they want,~ uh,~ we do next business day.

Deidra Young: ~Um, ~there's, and I've heard different varying degrees of what some, some
other companies like. Their turnaround times, whatnot. I just say, next business day.
~Um, ~'cause I, if it's shot at three o'clock, I don't at 3 0 1 the next day, I don't
want them to be like, Hey, do you have my pictures? 'cause I could've, we could've shot
seven houses before your [01:02:00] 3:00 PM that day before
Deidra Young: Right. And that means I have eight that I have to, and I kind of go in
order. Right. You know, my guy, like first come, first serve that, that 10:00 AM wants
their photos first. So, ~uh, ~you know, it's, it's, it can be labor intensive sometimes.
Mm-Hmm. . ~Um, ~but yeah, it's. They I've read the statistics nine hours of posts or of
behind the scenes work for one hour of what you see in person Wow
Tracy Hayes: Wow so I mean if if you had the ideal world with the with the agent and you
were talking to them And the ideal world is yeah, you know, you you've got you went and
had your listing appointment They you're they're going to have professional photos.
Tracy Hayes: They want to get with you as soon as possible but Try to set the expectation
with this, the seller that, Hey, we're going to have professional photos. So I'm not
going to get it listed here. It may take another 48, 72 hours. Cause I want to make sure
the photos are done correctly. So when we launch.
Deidra Young: Right.
Deidra Young: And then see, that's a conversation that the agent has with their client,
their seller,~ like,~ Hey. I, we just signed the listing [01:03:00] paperwork and they've
walked through the home at that point and they'll give them tips like, Hey, let's
declutter this room or that room. Like they obviously, everyone involved in the
transaction wants the house to show as best as possible.
Deidra Young: So they'll give them little tips so that it's prepared when we book it
three or four days later, whenever that happens. Sometimes they like, Hey, I've signed
it. How quick can you get here? It's ready to go. ~Um, ~it just depends because every
single home sale is unique. ~Like ~no home is the same. Right.
Tracy Hayes: ~Um, ~so it's,~ um,~ so it's, it's for a possible new client that might be
listening and be interested in your, in your services is to, you know, have that
consultation with you on, you know, setting up a proper time and don't commit to a
listing date until they've spoken to you because again, the house might not be ready yet.
Tracy Hayes: You might be able to get out there tomorrow because you're just starting to
be in the area and you might be able to swing by and
Deidra Young: shoot it. There might have been a small time gap in between two other homes
that I'm like, yeah, we can squeeze it in here, but if it's not ready, you've wasted
everybody's time.
Tracy Hayes: Exactly. The house is not ready, decluttered, you know, ~uh, ~cleaned, you
know, all those things [01:04:00] that,~ uh,~ you need to do to prep the home. So having
that, having that, and that's the logistics thing on their end, it is, but you're there
Deidra Young: to help. Right. Right. Yep. Everyone wants like great images as their end
product.
Deidra Young: So we all kind of will work together to make that happen. Well,
Tracy Hayes: I did not know these, all these statistics until I went on and just
researching before the show. And I mean, if you're looking at these numbers and ~uh, ~you
know, if you were playing baseball, you're getting the professional photography done
because you're gonna hit the ball more than not.
Tracy Hayes: With that and obviously consulting was you've been doing this now since
2016. So you you guys are eight years into this

Tracy Hayes: How do you I mean You've had to learn how to use this technology this
software how many different I would imagine your software has changed You've gotten new
you always trying to stay up Yeah, what's the latest and greatest?
Deidra Young: We're constantly evolving when it comes to what we're using software wise,
like updating our camera bodies, getting new camera [01:05:00] lenses.
Deidra Young: ~Um, ~we've went through three different Matterport models. I mean, even on
the Zillow side of things, that's a, ~um. ~I think it's the Zeta. We always want to get
like the higher end version of it too. But,~ um,~ I mean, because there is even, you can
use your cell phone and create a Zillow 3D from it. You're not going to get the same
results,~ um,~ as, you know, the professional gear that we've spent the time and money to
invest in, so.
Deidra Young: But
Tracy Hayes: how much off our time if you had to put in because every time you go to, I
imagine you've probably changed your, your editing software a few times in eight years.
And it's like a real estate office changing their CRM. You know, you got to train
everybody on it. You've had to train yourself on these new, what are, so what are a
couple of things that you do to try to stay?
Tracy Hayes: Are you listening to certain individuals? Are you, is there a certain
magazine you read to try to, for you're trying to stay sharp? Well, not a
Deidra Young: magazine, but,~ um,~ so it's Photoshop and Adobe Lightroom for,~ um,~ for
editing and yeah, it
Tracy Hayes: is overwhelming. Adobe has the, you feel the best product
Deidra Young: [01:06:00] for what you're doing?
Deidra Young: It just depends. Sometimes I'll bounce,~ um, Uh, ~back and forth. It just
depends on what we're doing, but,~ um,~ I do have a mentor and it's ironic because,~ um,~
his, his name is Sean and he lives in, he does the North Carolinas. His business is in
vision photography and he's been doing it the same amount of time.
Deidra Young: Him and I are Navy buddies. Okay. Right. So we were in the military
together. We were,~ um,~ our ships, like I was on one ship and he was on the ship on the
pier next to me. Right. And it was just so funny that one day,~ um,~ I happen to be in
the Matterport service Facebook group, right? There's a Facebook group for us.
Deidra Young: And I had seen like a graphic or something that Matterport put out and it
had him quoted. And I was like, what? I was like, that is so odd. So I reached out to him
and I'm like, I, this is so weird that we're doing the same exact thing. And we had the
same job in the Navy too. So like him and I. Well, actually,~ um,~ jump on calls and like
kind of, you know, keep each other, you know, up to date and everything.
Deidra Young: And he's actually launched some new products that I've been collaborating
with him on to bring to our market. And so I'm really excited about that. But,~ um,~
[01:07:00] it's just nice to have ~like ~someone that's not in Jacksonville and like we
can bounce each other.
Tracy Hayes: Oh, yeah. 100 100%. I mean, because he might experience something or a new
program, software app, whatever comes up.
Tracy Hayes: What are, when it comes to that bag of the expenses of what you do, we don't
need to use dollar pounds, but you obviously the,~ uh,~ the, the,~ um,~ amateur, you
know, we got, you know, I, I can take the video here and go into cap cut. It's not
costing me anything, right? There's, there's those levels of service, but when you get to
the level of, of what you're doing.

Tracy Hayes: ~Um, ~or is it more, are you, you buying it or subscribing? In other words,
are you, it's all
Deidra Young: subscription, all subscription based. Yes. Yeah. I don't think you can buy
like licensing. It's not
Tracy Hayes: worth it. Is it really? It's you're better off leasing it. Cause we, you
know, it might only be good for 12 months.
Deidra Young: I don't know if you remember like back in the day you used to be able to
like Microsoft office.
Deidra Young: You could just, you could buy it. And like you can't anymore. You have to,
it's ~like ~100 a year now to have a Microsoft office license. So it's a similar, it's
all
Tracy Hayes: just subscriptions. Because they're [01:08:00] updating it. Yes. That's the
benefit of being in the description is they're constantly working on that, that original
platform.
Tracy Hayes: They're constantly improving it. ~Uh, ~versus if you, you know, purchased
it, it's like buying the car after the warranty's out. You're, it's yours. Yeah.
Deidra Young: I don't think there's any that even do it like that anymore.
Tracy Hayes: Yeah. ~Uh, ~does the subscription base, well, they want you as a long term
customer,
Deidra Young: everybody knows that it's, they, they won't repeat business so that they'll
set it up for you're paying monthly instead of one fee up front.
Tracy Hayes: ~Um, ~you know, when you are talking to new real estate, you maybe you're at
a social or something when you have time away from the girls, you know, ~uh, ~when you,
an agent asks you what to do and you have that.
Tracy Hayes: 60 seconds, 90 seconds to get them a pitch. What are, what are some of the
things you're, you're doing and what is the best way you like to start to create a
relationship with an agent? Hey, I met you there. Let's go get a cup of coffee. How do
you, what do you like
Deidra Young: to do? So usually,~ um,~ when I'm meeting somebody, I just like to make
that connection.
Deidra Young: Like I would say, Hey, I'm Deidre. ~Uh, ~I have a photography company.
[01:09:00] Here's my card. Let me know if you need my help. You know, ~like. ~Like I said
in the very beginning, people don't really want to be sold to and usually in those
situations like everybody's kind of walking around with like elevator spills and most of
the people there are agents anyway, and I think them just knowing who I am, me making
that connection and then when the time comes, because they may not need me right then in
that moment, you know, ~uh, ~but you Probably most likely not building that relationship
leads to maybe in a couple of weeks when they do get a listing, they're going to give me
a call or something.
Deidra Young: And usually I'll connect with them on social media. ~Um, ~you know, but
hey, just send me a Facebook friend request or, or follow me on Instagram or something.
And then ~like, ~once we start building that relationship, it's a good chance that
they're going to end up being a client in the near future without me having to really be
like.
Deidra Young: Here's my list of services and da da da because like people want to do
business with people that they know ~like ~and trust So, I don't I don't I'm not a good
salesman though. I think I'm authentic and I you know, I just build [01:10:00]
relationships naturally and Organically and that's been great

Tracy Hayes: for us. What would an agent that's been working with you for whatever period
of time?
Tracy Hayes: what is the expectation that they, that you have created for them? What,
what are they, if another agent was talking to another and say, Hey, you need to call
Deidre and Jake cause they probably would. Why? What do you think the other agents are
saying about you? ~Um, ~they're talking me on your back.
Deidra Young: Well, they're saying great things then
Tracy Hayes: because, well, I mean, I'm, I'm setting up to brag about Yeah. I'm setting
you up to brag about yourself. I mean, I think,
Deidra Young: oh, that's why I'm uncomfortable. , ?
Tracy Hayes: No. 'cause I mean, ~like, ~one of the most simplest thing in our industry,
picking up the phone. Mm-Hmm. . I mean, I, when I, when people are like, yeah, I called
this loan officer and he doesn't return my phone call, I'm like, is that all you need?
Tracy Hayes: I mean, cause I, I pride myself on, if I see an agent's number pop up on my
phone or a text message that,~ uh,~ you know, if I didn't respond within 10, 15 minutes,
maybe a text message came across and they didn't see it. And I would go, Oh my God, they
texted me 20 minutes ago. And I respond, I feel bad. Yeah.
Tracy Hayes: [01:11:00] Yeah. Cause I want to respond right away. Right. What can they
expect out of you and Jake as
Deidra Young: far as that? That's a pretty good,~ um,~ indicate or what we would do. Like
for instance, this last weekend I was down in Disney and,~ um,~ one of the, There's a
builder that we work for and I work hand in hand with the regional marketing director for
this builder And he's ~like, ~hey, he sends me a text like hey I got three new homes
ready for photos and I'm waiting in line for the bus to go from Hollywood Studios over to
Magic Kingdom Like alright, let me pop them on the schedule.
Deidra Young: I got you down for Monday You know, like they know that they can reach me
no matter where I'm at Like I don't necessarily have office hours and you know, that's
just the industry in itself though and I think that That's something I learned very
quickly is I have to meet them where they're at like they they don't run office hours
either They're they're doing the same things.
Deidra Young: I'm doing they have children and they have homes that they have to take
care of and Kids with homework. And so if it's nine o'clock at night, once their kids are
in bed and they, and now they're reaching out to me, I'm going to do my best. If I'm
still awake, I'm going to text back and be like, all right, let's [01:12:00] get you on
the schedule.
Deidra Young: Or,~ um,~ you know, if they call, maybe I'm on another call or something. I
actually have an
Tracy Hayes: auto, they want to get it off their to do list. Yeah, they know. Hey, I got
to get photography for that. So they don't they don't wait till Monday morning. No,
Deidra Young: no, just send me a text. Like I'm available seven days a week.
Deidra Young: No matter where I'm at. I don't really take vacation. So you want to say
Tracy Hayes: from our industry? That's
Deidra Young: the way that's the way it works, though. It does. So you have to operate
like them to be successful with them.
Tracy Hayes: 100 percent Anything you want to add?