Jennifer Hendry: Faith, Focus and Integrity

Jennifer, always looking for ways to advance and challenge herself, decided it was time to move into general real estate. In 2016 she became a broker and opened CrossView Realty. In the years since, Jennifer has helped many people buy and sell a home and is incredibly passionate about building lasting relationships with her customers, agents, and employees of the CrossView family. Soon after, she opened CrossView Property Management to help add to the services she could provide her customers.

Jennifer’s real estate journey is a masterclass on how consistency and knowing your vision will build your business!

[00:00 - 10:36] Jennifer Hendry of CrossView Realty: Top Agent in Jacksonville

• Jennifer Hendry talks about her background.
• Jennifer’s experience in Finance.
• How Jennifer started in real estate as a Greeter. 

[10:37 - 19:33] Becoming an Owner/Broker

• Breaking down Jennifer’s career journey.
• Taking massive action to start the company.
• Bringing in the right people.
• Deciding on a commission model. 

[19:34 - 26:39] Developing a Recruiting Strategy

• Real estate agents are offered 5% to 6% commission on closed deals.
• Jennifer’s strategy for recruiting agents.
• What drives traffic AND business.

[26:40 - 33:23] An Evolving Recruiting Process

• How Jennifer has evolved her recruiting process over the past six years—getting picky.
• The importance of having a vision for where you want your brokerage to go.
• Honing in on your core values and mission statement.

[33:24 - 39:59] Leave Agents with Something to Think About

• Agents must be willing to put in the effort to succeed.
• Your interviews should leave the agents a lot to digest and think about.
• Agents must be consistent in their approach and focus on one core strength.

[40:00 - 46:54] The Power of Consistency

• Jennifer shares her experience finding success in a Dave Ramsey program.
• You need something to believe in to keep going. 
• The value of knowing what you want as an agent early on.
• Stay sharp by listening to resources outside the real estate industry.

[46:55 - 57:58] How to Grow Better Together

• Jennifer shares where she believes her brokerage is heading.
• Leaders are constantly growing and stretching.
• Building a Christ-centered business.
• How her company is taking steps to live out its core values.
• How learning from others impacts your career.
• “Fill your bucket” so it can fill others’.

[57:59 - 1:09:15] Show Up and Stay Educated

• Showing up physically and being involved in events is essential for new agents.
• Jennifer’s thoughts on education and structuring her brokerage around it.
• Learning from past mistakes.

[1:09:16 - 1:17:39] Agents Encouraging Each Other 

• CrossView is a family-oriented real estate brokerage that strives to serve others.
• What Jacksonville has to offer for family fun.
• It’s all about who knows you.

Quotes:

“When you don’t have anything else to distract yourself with, why not grow and learn and do something with it?” - Jennifer Hendry

“I don’t have the time to spend with agents that I have to constantly talk into being here… It’s who do I WANT to spend my time with?” - Jennifer Hendry

“You can be successful in real estate, but you can’t be good if you’re doing everything… If you get good at one thing, you can get that train rolling without stopping.” - Jennifer Hendry

“If I fill my bucket, then I can fill others… I want to fill myself up, so I’m overflowing with knowledge, with positivity.” - Jennifer Hendry

Connect with Jennifer and CrossView on Instagram, Facebook, and LinkedIn. If you resonate with the vision and mission of CrossView, take the next steps over to https://www.crossviewrealty.com/. 

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