Kati Spaniak: "Sell Your Home with Kati Spaniak" YouTube Star
If rejection is the price of success, how many “no’s” are you willing to endure before you get your breakthrough “yes”?
In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with powerhouse agent, author, and YouTube influencer Kati Spaniak. From her beginnings in photography and graphic design to building a half-billion-dollar sales career, Kati shares the pivotal moments that shaped her journey—navigating 9/11’s economic crash, re-entering real estate post-divorce, and scaling to become one of the top agents in her market. Her story reveals the discipline of hyperlocal focus, the power of rejection as a growth tool, and the necessity of deep market knowledge.
Kati also opens up about her YouTube strategy that grew to over 64,000 subscribers and 3 million views. She breaks down the do’s and don’ts of national vs. local content, why you must speak to one clear audience, and how she’s turned her platform into a nationwide referral network. Whether you’re a new agent, a seasoned pro, or a content creator looking to grow your influence, her insights on business focus, mentorship, and personal branding are invaluable.
Subscribe to the Real Estate Excellence podcast and connect with us on social media for more unfiltered conversations with top industry leaders. Ready to level up your real estate game? Take Kati’s challenge—commit to mastering your craft, one hyper focused step at a time.
Highlights:
00:00 - 12:45 Early Career & Breaking Into Real Estate
· From photography to graphic design in real estate marketing
· Launching her own marketing firm before 9/11
· Economic collapse forcing a career pivot
· Partnering with her mother in real estate
· Early industry observations before the 2008 crash
12:46 - 21:05 Restarting & Rising to the Top Locally
· Re-entering real estate post-divorce
· Hyperlocal strategy for market domination
· Running the numbers to identify opportunity
· Scaling from $3M to $24M in three years
· Avoiding overexpansion mistakes
21:06 - 29:15 Brokerage Choices & Agent Mindset
· Why your business isn’t your brokerage’s brand
· Choosing the right brokerage model for your strengths
· Cloud brokerages vs. traditional offices
· Resilience through rejection
· Coaching and continuous education
29:16 - 38:40 Building a Real Estate Team
· Recognizing personal strengths & weaknesses via DISC
· Early mistakes and financial pitfalls of team building
· Paying for tasks before sharing commissions
· The reality of turnover and agent retention
· Location-dependent viability of teams
38:41 - 47:55 YouTube Strategy & Growth Lessons
· Initial failed attempts with outsourced video production
· Narrowing audience focus to sellers
· The dangers of mixing national and local content
· Hyperlocal channel creation for Valencia subdivision
· Understanding YouTube’s algorithm and audience trust
47:56 - 1:21:20 Referrals, Brand Power & Social Proof
· Converting YouTube reach into a referral network
· Vetting agents and maintaining standards
· Balancing national reach with local presence
· Social proof as a marketing asset
· Using video strategically for credibility
Quotes:
“Selling real estate made me a better person because it taught me how to get back up after thousands of rejections.” – Kati Spaniak
“You can only speak to one person on YouTube—mixing messages will kill your channel.” – Kati Spaniak
“A team is a losing proposition unless you know exactly how to structure and feed it.” – Kati Spaniak
“If sellers choose the wrong agent, they can lose tens or even hundreds of thousands of dollars.” – Kati Spaniak
To contact Kati Spaniak, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, and YouTube.
Connect with Kati Spaniak!
Website: https://www.katispaniak.com
Instagram: https://www.instagram.com/katispaniak/
Facebook: https://www.facebook.com/katispaniak
YouTube: https://www.youtube.com/channel/UChYYnJlrKrEZySmGzhzj7-Q
Connect with me!
Website: toprealtorjacksonville.com
Website: toprealtorstaugustine.com
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Are you ready to take your real estate game to the next level? Look no further than Real Estate Excellence - the ultimate podcast for real estate professionals. From top agents and loan officers, to expert home inspectors and more, we bring you the best of the best in the industry. Tune in and gain valuable insights, tips, and tricks from industry leaders as they share their own trials and triumphs. Whether you're a seasoned pro or just starting out, a homebuyer or seller, or simply interested in the real estate industry, Real Estate Excellence has something for you. Join us and discover how to become a true expert in the field.
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