Selling $5M Homes in Ponte Vedra Beach
What if the key to succeeding in the luxury real estate market isn't flash or fame—but quiet consistency and old-school relationship-building?
In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with luxury real estate veteran Michael Curet, a former pro tennis writer turned top-tier coastal agent. With nearly three decades in the game, Michael shares how he transitioned from ATP rankings to real estate royalty in northeast Florida. He opens up about the early hustle, key relationships, and how his sports background uniquely positioned him to serve elite clientele, including NFL players, PGA pros, and high-net-worth individuals.
Michael doesn’t hold back as he breaks down what it really takes to break into, and stay in, the luxury market. From handling high-stakes negotiations to navigating land issues like gopher tortoises and coastal construction lines, he gives a masterclass on trust, tenacity, and tactical thinking. Whether you're new to real estate or gunning for the 1%, this episode is a blueprint for sustainable success in competitive markets.
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Highlights:
00:00 - 03:12 Real Estate Lessons & Local Life in Ponte Vedra
· Staying calm during high-stress deals
· Halloween traditions in upscale neighborhoods
· Golf cart culture and trick-or-treating
· Family aging and changing community vibes
· What makes Ponte Vedra’s neighborhoods unique
03:13 - 10:21 From Pro Tennis to Pro Listings
· Starting as a tennis writer for ATP
· Transitioning from journalism to real estate
· Traveling the world: Wimbledon, Paris, US Open
· Moving to Ponte Vedra Beach for the ATP HQ
· Building credibility through elite sports networks
10:22 - 18:11 Breaking into Real Estate with NFL and PGA Ties
· Landing Fred Taylor as a client
· Working with Jaguars during their early years
· From networking to nurturing lasting relationships
· Competing with seasoned agents early on
· Leveraging sports background in real estate
18:12 - 27:44 Cracking the Luxury Oceanfront Market
· Turning neglected FSBO lots into listings
· Building trust with absentee landowners
· Creating snowball momentum from one big break
· Selling more oceanfront land than anyone else
· Long-distance rapport building and remote sales
27:45 - 36:04 Coastal Real Estate Technical Mastery
· What buyers must know about oceanfront lots
· Coastal construction lines and elevation factors
· Dealing with gopher tortoises and sea turtles
· Building relationships with DEP consultants
· Selling safety and certainty with due diligence
36:05 - 55:46 Elite Habits, Emotional Control & Career Longevity
· Staying consistent after nearly 3 decades
· Handling high-stakes, emotional transactions
· Why calm negotiation wins in luxury real estate
· Daily habits, relationships, and proactive lead gen
· Off-market properties and building agent trust
Quotes:
“Cooler heads prevail. That’s advice for real estate and life.” – Michael Curet “I never even met the seller. It was all about building trust over the phone.” – Michael Curet
“Luxury real estate is like the music business; you just need one break.” – Michael Curet
“You don’t need to know everything. But you need to know who to call.” – Michael Curet
To contact Michael Curet, learn more about his business, and make him a part of your network, make sure to follow him on his Website, Instagram, Facebook, and LinkedIn.
Connect with Michael Curet!
Website: https://www.pontevedra.com/
Instagram: https://www.instagram.com/curetmh/
Facebook: https://www.facebook.com/michael.h.curet
LinkedIn: https://www.linkedin.com/in/michael-h-curet-3b989017/
Connect with me!
Website: toprealtorjacksonville.com
Website: toprealtorstaugustine.com
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Are you ready to take your real estate game to the next level? Look no further than Real Estate Excellence - the ultimate podcast for real estate professionals. From top agents and loan officers, to expert home inspectors and more, we bring you the best of the best in the industry. Tune in and gain valuable insights, tips, and tricks from industry leaders as they share their own trials and triumphs. Whether you're a seasoned pro or just starting out, a homebuyer or seller, or simply interested in the real estate industry, Real Estate Excellence has something for you. Join us and discover how to become a true expert in the field.
The content in these videos and posts are for informational and educational purposes only. The information contained in the posted content represents the views and opinions of the original creators and does not necessarily represent the views or opinions of Townebank Mortgage NMLS: #512138.
