May 7, 2022

Natalie Dunlap: Digital Marketing and Real Estate

Natalie Dunlap: Digital Marketing and Real Estate

Natalie Dunlap, a successful business woman and the Sr. vice president of Cloudmellow, shares her advice on how to be successful as a real estate agent in the 21st century. She discusses the importance of having a strong business proposition, engaging...


Natalie Dunlap, a successful business woman and the Sr. vice president of Cloudmellow, shares her advice on how to be successful as a real estate agent in the 21st century. She discusses the importance of having a strong business proposition, engaging with your audience on a regular basis, and converting leads into sales. Natalie also provides helpful tips on how to maximize your social media presence and stay in touch with your clients. Natalie’s goal is to help business owners learn how to use social media and digital marketing to their advantage, in order to stay top of mind and increase their profits. So whether you're looking for advice on buying a home or growing your business on social media, this episode is for you!

 

[00:00 - 12:46] Opening Segment

  • I welcome Natalie to the show
  • Natalie’s transition to advertising

 

  • Insights on the migration from traditional to digital advertising

 

  • Marketing using Facebook and Instagram reels

 

[12:47 - 27:09] Staying Up to Date with the Current Trends

  • Real estate in the context of digital marketing
  • Own your media
  • Creating a persona that people can connect with

 

[27:10 - 40:44] Maintaining Your Online Persona

  • Having a diverse portfolio
  • Avoiding oversharing information on social media
    • Strong privacy settings
  • Being up to date 

 

[40:45 - 57:52] Cloudmellow

  • Website design, mobile app development, social media management, and search engine optimization 
  • Real estate agents should have a unified branding presence 
  • Subcultures in Jacksonville

 

  • Having consistency and long-term play

 

  • Natalie talks about how digital marketers must be constantly evolving

 

[57:53 - 60:56] Closing Segment

  • Final words
  • See links below to connect with Natalie



You can connect with Natalie through Facebook, or you can email her at Nataliedunlap@gmail.com.

 

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Quote/s:

 

"You are what you sell…people do business with people they like."