Shannon Messina: It's How Much You Care | Top St Johns Cty Realtor
Are you truly listening to clients or just waiting to ask your next question?
In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Shannon Messina. Shannon brings a kinetic blend of New York grit and Florida community savvy. In this conversation she unpacks how fitness and training shaped her sales engine, why relationships beat cold prospecting, and how themed open houses with real vibes convert neighbors into buyers. She shares the move that reset her life, rebuilt her career, and led to record sales in St Johns Golf.
Shannon fought through nine months of impaired vision, passed her licensing exam with a pirate patch, and surged back with 2020 sight and a bigger vision for her family and clients. Her takeaways land hard be relentlessly resourceful, sell every listing like it is your own, and let clients tell you what matters most then amplify it.
Subscribe and share this episode with one agent friend who needs a push of grit today. Follow the show for fresh playbooks that help you close with confidence.
Highlights:
00:00 - 11:39 Meet Shannon and visibility in real estate
• First impressions and introduction
• The importance of visibility in real estate
• Balancing social media with authentic connection
• Why screen time matters for agents
• Staying consistent to remain top of mind
23:20 - 34:59 Restart in Florida referrals over cold hunting
• Fitness coaching as sales training ground
• Leadership lessons carried into real estate
• Building trust beyond transactions
• Listening deeply to client needs
• Creating conversations that convert
35:00 - 46:39 Embracing discomfort to grow intentionally
• Business collapse and bold move south
• First FSBO listing that sparked momentum
• Treating every client like a marketing billboard
• Relocating families through trust and connection
• Using reels and hashtags to attract buyers
46:40 - 58:19 Selling with pride and execution
• Studying with impaired vision and determination
• Passing exams with a pirate patch
• Life reset after eye surgery
• Embracing discomfort to grow intentionally
• A renewed mission in real estate
58:20 - 1:09:59 Hosting events to build community
• Neighbors as natural recruiters
• Hosting events to build community
• Learning from the refrigerator fiasco
• Staying calm under negotiation pressure
• Relentless drive to find a solution
Quotes:
“I love real estate because I am in control of how much money I make.” – Shannon Messina
“Use what clients give you to ask your next question do not have a script.” – Shannon Messina
“Those dual side deals happened because I sold the home during the open house.” – Shannon Messina
“I like to do things that make me uncomfortable and then do well.” – Shannon Messina
To contact Shannon Messina, learn more about her business, and make her a part of your network, make sure to follow her on her Instagram and Facebook.
Connect with Shannon Messina!
Instagram: https://www.instagram.com/shannon_lyn_messina
Facebook: https://www.facebook.com/shannon.messina.106
Connect with me!
Website: toprealtorjacksonville.com
Website: toprealtorstaugustine.com
SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.
#RealEstateExcellence #ShannonMessina #FloridaRealEstate #NewYorkToFlorida #AgentGrit #OpenHouseIdeas #StJohnsCounty #RelationshipSelling #ReferralsWork #ListingStrategy #BuyerMindset #DualAgency #SellItLikeYours #CommunityMarketing #SocialMediaForAgents #MargaritavilleVibes #CoffeeTruckOpenHouse #Resilience #WomenInRealEstate #GritWins
Are you ready to take your real estate game to the next level? Look no further than Real Estate Excellence - the ultimate podcast for real estate professionals. From top agents and loan officers, to expert home inspectors and more, we bring you the best of the best in the industry. Tune in and gain valuable insights, tips, and tricks from industry leaders as they share their own trials and triumphs. Whether you're a seasoned pro or just starting out, a homebuyer or seller, or simply interested in the real estate industry, Real Estate Excellence has something for you. Join us and discover how to become a true expert in the field.
The content in these videos and posts are for informational and educational purposes only. The information contained in the posted content represents the views and opinions of the original creators and does not necessarily represent the views or opinions of Townebank Mortgage NMLS: #512138.
