Tyler Fitz: Focused and Driven Real Estate Professional

welcome back to The Real Estate excellence Podcast. Today, I have the Florida real estate wizard on the show. I like that tag. I love I saw you put that on your social media. I said, I got to get that in this young man. I can say young man because I know he's at least 20 years young, younger than me. Is an up and coming, best of the best. I met him about four years ago when he started his real estate career. He posts regular and his market updates. So you definitely want to tune in. And we'll give you those his LinkedIn and Facebook sites so you can go on very informational information there for everyone, I think you're actually posting it to YouTube as well. If I'm not mistaken, I've listed that on here as well. I find them very informative. So make sure you look him up on the show and subscribe and like his podcast. Tyler Fitz with Anderson Realty. Tyler, welcome to the show.

Tyler Fitz  2:08  
 Thank you guys so much for having me. 

Tracy Hayes  2:10  
And thank you, Tracy, yes, I appreciate you coming on. You know, there's, there's, there's a few people out there. I had a young lady on a couple months ago out on the social media. And, you know, as we talked about it prior to going live, that is where you know any of the ex, the experts in your in your field, and even the loan officer field, social media, getting out there and showing you, and you're getting out there and you're, you're creating that consistency again, as you were doing it before we talked about that a little bit, but getting out there and giving those market updates, and you know, they'll they'll catch they'll get some momentum, and you're going to get better at them. Not that you're not good already, Adam, but you certainly, as my podcast, I know, as I listen to myself, I've gotten a little better. Not to brag, right? But I mean, I sound a little smoother, as my audience will tell me, practice makes perfect. There's there's one podcast I listen to. It's part of the mortgage market animals. They're a lot of coaches, and they're marketing. They have actually three different podcasts, and one of the guys talks about, just get out there. Whether it's good or not does not make a difference, because you have to take that first step. If you wait around until you try to be like perfect and, you know, have all the right cameras and equipment, you'll never get started. 

Tyler Fitz  3:30  
No, that's actually a great point. We have a couple of agents that have just joined our brokerage, and some of the things that they have challenges with is we always try to push them to do video content and to be out there and to be consistent with it. And they struggle a little bit with that fear of, well, I'm not going to do it right the first time. And I'm like, I didn't do right the first time. I would make a video, and I would re record it a million times, and now I usually never have to record it more than one time. And it didn't take me all but, you know, a couple of months to be able to get to that point, it's very, 

Tracy Hayes  4:02  
I don't know if you saw you a couple years ago, I started doing the little, little videos on whatever subject matter I could think of, or maybe something happened. And some people said, there are you rehearsing that or whatever? Said, No, I'm just, I'm just, you know, talking from my heart and just putting it out there. And if you have the knowledge and you have the material down, you just tell it like it is. And absolutely, I think one of the one of the fears, is, think about it. When you see your friend on the video, are you sitting there criticizing them? No, no. You don't think like that. You might think, oh, man, what's that silly shirt he might be wearing or something like that? But no, exactly, it caught your attention. You're watching it 

Tyler Fitz  4:38  
for sure. And it's also funny, because there's a lot of people that there. You're so much more critical of yourself than you are of other people, especially when it comes to video content and creating creating posts. That's why I'm on a diet. I'm on a very regimen diet. That's my dad. Lose some pounds because I can look better on the camera. Go ahead. Where Dart is true is this guy over here. He's wearing dark colors. Helps too.

Speaker 1  5:00  
You So,

Tracy Hayes  5:03  
but tell us a little bit so we get a little bit background on you and the audience, anyone who may not know you. Where are you from? Where'd you grow up? Where'd you go

Tyler Fitz  5:11  
to high school? Absolutely. So I've been in the Northeast Florida area for a little bit over 10 years now, going on my 11th year, and I used to live in Ohio, so I'm 29 i as soon as I graduated, I moved down to Florida, and I've I've loved it since I have no intention of leaving. I you know, Jacksonville has Jacksonville, St Augustine has been my home for such a long time now, and I've gotten to explore a lot of the area. I always kind of pride myself on, on trying new things and traveling around the area to kind of get a really good sense of where I am. So I kind of consider myself an expert of all of Northeast Florida, which is great too, especially on the real estate side of things. Of course, I try to focus on certain areas more so than others, but that's just because of maybe where I've lived or have owned, how

Tracy Hayes  5:58  
you want to specialize in, especially in your home, right, exactly.

Tyler Fitz  6:02  
But I also, I, when I first moved down here, my I didn't exactly know what I was going to do, but I kind of wanted to open up my own business. And so I started opening up a, we have a there's a local business called Rainbow shades. It's a designer eyewear store that sells designer sunglasses like Ray Ban, Oakley, etc. And then we grew it to about six locations within three years. It was, it was privately owned company. Came up with a name and everything ourselves, and it was super, super successful, and then sold it about four years ago. Wow. And that's great, right, yeah. So right during the transition of me going into real estate, I took about three months off and said, I need to do something else. And real estate was a passion that I had.

Tracy Hayes  6:43  
So I mean, what do you think was the success me? And obviously, you could buy sunglasses and Walmart or order them online. We What do you think was the kind of the niche that you guys had?

Tyler Fitz  6:53  
Absolutely, that's a great question. So it's just like anything, you know, there's different price points for all different stuff. Just like houses, there's luxury houses, there's affordable housing, there's, you know, what, whatever you want to call it. But in eyewear, it's the same. So we have, you know, go to Walmart and buy one for $10 or, I mean, you can even buy cheaper ones in that. And what's funny is that we actually started out selling cheap sunglasses on like St George Street in downtown St Augustine as a small hole in the wall store off of one of those little beaten path places, and started to bring in some of those designer eyewear brands and transition our business, because that was really the main goal. And the benefit in seeing the opportunity was that didn't have enough money to start bringing all those big brands in, because, you know, it's cost a lot of money, store and inventory. But what we did is we took that the approach of trying to find a way to get a quick income started going so we could start changing our brand as we grew. And then we also noticed that there's a very niche market, and it's it's kind of cannibalized by large corporations, like a company called exotica, who was a large they own Sunglass Hut, and they own Ray Ban, and they own Oakley so they they own the market. They also own lens crafters and Pearl vision. So they own so much of it. And it kind of just saw the opportunity. Like we were like, well, they there's some brands that they didn't carry at that time. And we're like, well, we could go ahead and carry all of them and be the one wheelhouse. Plus we're a local business. Everybody in the area likes, you know, Jacksonville and St Augustine are very local business driven. There's a lot of super, super successful local businesses, and local business owners that have opened up a store and opened up a second or a third location that kind

Tracy Hayes  8:34  
of tailors off what we were kind of talking initially, you know, getting them. But you got to get out there and let people know that you are there. Yes, you know, because you weren't on Main Street, you know you were on a side alley off George Street in St Augustine. You've ever been to St Augustine? For those who never been there, you need to come and spend a weekend in St Augustine. But St George Street is where a lot of the shops, and there's some top restaurants on there, but as an old city, there's little alleys and so forth to go off of there, and you find unique shops like yours absolutely.

Tyler Fitz  9:05  
Yeah. It's cool too. So when we started, we kind of we picked in. We started in St Augustine, but then we kind of grew outside of there, and we had stores all the way down to St Augustine or their store, a store all the way down in St Augustine Beach, now all the way up to Atlantic or Neptune Beach in Atlantic Beach and then Riverside. So it's kind of changed, changed courses, and just grown within the area and found the opportunity. And I think it's kind of part of the reason, the way that I've learned how to grow my own business as a real estate agent, being being a business owner and managing 30 plus employees.

Tracy Hayes  9:38  
So you say you, if I am hearing you correctly, you evaluated the marketplace, yep, the the other company owns all the big names, and you found your little niche, and you went after it, and just like social media and so forth, you were consistent with it and stuck to your game plan. Yes, absolutely, and it worked out for you,

Tyler Fitz  10:02  
yep, just staying consistent and kind of trusting the process. Because there are definitely a lot of scary moments about owning a business, just like there's a lot of scary moments about buying a house or selling a house, and trusting somebody with that process, right? You know, if you can trust somebody that's been doing it, it doesn't necessarily mean that they've had to do it for 20 years. They just need to be effective community communicator and know the right tools and being consistent when what

Tracy Hayes  10:26  
they do, folk focused on what you're doing, and that's exactly what you did. That's amazing. I did not know that about your yourself. So when you sold was rainbow shades. When you sold rainbow shades. Did you like, Well, I'm gonna take a few months off and get into real estate. Or are you like, I don't know what I'm gonna do right now.

Tyler Fitz  10:46  
So there was always the there was always the goal at some point to transition, not necessarily specifically into real estate, but you know, that wasn't the end goal for the rest of my life. There was always going to be, at some point, some sort of transition into something else, and that kind of segues from real estate into what I would do next. And, you know, I have always thought of myself as being kind of like a multi level business owner, where real estate is not my only thing. I'm actually currently going to college right now to get my business degree and then to transition that into real estate law. So I really, really like the real estate sector of business, and I can see myself doing it for, you know, maybe for the rest of my life, for sure, but I also kind of keep my options open. And, you know, we have that

Tracy Hayes  11:27  
might be another interesting podcast. What you're learning in the business or in the real estate law is we really haven't dabbled into that, and where does the legalities and things come in? Because we kind of brush over them. There's contracts and so forth. What are some of the pitfalls that people may run into? It's not there are some things that could blow up be, want to say, dangerous, or least financially catastrophic, if you do something not by the way, you're supposed to be doing absolutely.

Tyler Fitz  11:56  
And that's that's a great point, because there's a lot of real estate agents, and myself included, I think just about everybody that's in real estate with the first couple years a year in it, it's very hard to know what the rights and the wrongs are, and your your schooling, in your class, it kind of prepares you for that. But at the same time, things change on a daily basis, and their lawyers are always updating their contracts. You don't always know what kind of hiccups or things you're going to go through. I get, I don't want to say getting in arguments, but I frequently find myself almost having educational opportunities with people that have been in a bit longer because they think that they know the right way. And I'm very respectful way they've been doing it for years exactly. And I'm very respectful about the way that I approach that situation. Sometimes I get, like, somebody else involved, but it happens,

Tracy Hayes  12:43  
yeah, yeah. So and I, when we first met you, you were with the Welch team. Picked them out of class. Or how did you actually get led into working with Christina?

Tyler Fitz  12:56  
So I actually Kelly, who's the one, who's our lead listing agent on the team listed my house when I sold my first house in St Augustine, and I had an extraordinarily great experience. I love the transaction from the very beginning to the very end. You know, I

Tracy Hayes  13:12  
do want to get her on the show. She's listening. Yes,

Tyler Fitz  13:17  
Kelly and I are great friends. We still take we still keep in touch regularly, too, and we always joke around a bit about each other's social media and stuff like that. So it's fun. But I had a really, really great experience. I loved I had never had, you know, granted, this is the first time I ever sold a house that was my own, but I had, this is also my first house that I bought, and I had a great experience on the selling side, very, very professional. And I had, that's the point where I started thinking that I was going to get into get into real estate. And I'm like, at that point, I didn't know that Walsh team was the number one selling team in Northeast Florida at that time, right? But I just knew that they had the systems down in place. So I interviewed with Christina, and I immediately had clicked. And, you know, from there they had, I think at that point in time, they had four buyers agents and one listing agent. And so I decided to go on the listing side, and really, really enjoyed it. And that's kind of how I started my business. I started as a listing specialist. I didn't work with any buyers at that time.

Tracy Hayes  14:15  
Now, which is rare, if I'm not mistaken, because I very I've never come across this, and we're talking about pre show. You actually started off focusing on listings where 99% Focus on buying. Tell me. Tell me what extra edge you think that? What? What in your career, and here, in four or five years, that that has given you that extra

Tyler Fitz  14:35  
that's a great point. I do think that when you so a lot of people start, I don't necessarily want to say they start just on the buying side. They either probably start more on as a general real estate agent, working on both the listing and the buying side, or if they join a team, a lot of teams separate their agents by listing agents and buyer's agents. And I have noticed that there's a lot more people when they start out on the team, they start out on the buying agent side. It's usually because. And there's an agent that's seasoned, that has credibility over, yeah, they've started to take over listings. They started in listings typically come from your local source, because you've started to build your name, and people want to use you to sell their house, right? Where buyers a lot of times come from out of town, especially in Florida, you know, right? So they'll give their buyer leads to agents that are coming in, coming into the team, and they're kind of learning that process and buy a buyer's agent typically works a lot at the beginning on that trial and error, like, you know, showing people homes, writing offers, writing contracts and kind of figuring that out, but they don't get to learn a lot on the listing side, which takes everything you need to learn on the buying side, plus a whole bunch more. So I got to, I got to, I feel like I just got educated in a way that a lot of people don't get to start out, and I kind of accelerated your career a little bit Exactly. And I'm super, super grateful for the team that I was on, because I learned so much more than I feel like a lot of people do in their first year, year and a half, and I wouldn't change it. I would have never changed it. Well, there's

Tracy Hayes  15:58  
no doubt that credibility, because you are being hired by someone who is local and looking going, who's going to sell my house? Who do I want to represent me and to be that, hey, I'm the new agent. Let me list your house. They're like, well, you know, why would I do that? I could pay the same and get an experienced agent. You know, they've already got, they've already got a list of clients who may already want to buy my house that they have and so forth, so that could just, that is just such a great little niche and, and I said, just probably accelerated your, your learning curve as far in the in that standpoint. So you've, you've been with the Welch team for, for almost two years. If I looked on your, your calendar there, and then you, you now over Anderson. Tell me what, what is it Anderson, and what tracked you over there and and what, what now is your vision for, for your real estate career? Absolutely.

Tyler Fitz  16:52  
So I, when I made the decision to switch, I actually, I didn't immediately go to Anderson Realty. I switched to be a single or be my standalone agent with Keller Williams. And the reason why I did that is because I had a lot of personal things going on my life, and I couldn't dedicate the time that I needed to be able to give myself fully to being on a team, because there's a lot more structure in the sense of, like, you know, being in the office at certain times and and, you know, requirements that they have true and that's also where I learned to do a lot of the things that I do so but then I had my first one of my first transactions that I ever did was with Amy Anderson, who's the broker, owner of Anderson Realty, and she brought the buyer to one of my listings. And we had a really, really great transaction. We kind of kept it in touch, but it wasn't ever really, you know, come board with me. And then we started working out at the same gym together, and we kind of bonded.

Tracy Hayes  17:45  
Do I need to have Amy on the show? Yeah? Good, yeah. Hopefully she's watching here. We'll be listening, and we'll get an invite.

Tyler Fitz  17:52  
Yeah, exactly. And she we just bonded really, really well. And from there, we kind of, I started having conversations with her about, you know, how, how she operated at this time, she didn't have any other agents. There was no other agency, Realty, except for her. She had a transaction coordinator, but that was it, right? And I'm like, you know, I could see myself being her first agent, and kind of seeing how this plays out and and now we have eight agents on the team. We've had tons of we opened up a new office here in the Mirabella area. So we used to be in World Golf Village, great area to be in right now. Yeah, exactly. We have. We've had an office in World Golf Village for years, but we were in a very cubicle style office, and it was in an industrial park. It wasn't necessarily like customer driven. And now we just this year, opened up a new offer, more of a retail presence. Yes, exactly. We have free coffee bar, so anybody that comes in, we have

Tracy Hayes  18:50  
full we can check whatever you want me to be.

Tyler Fitz  18:55  
I wear all the hats so, but yeah, definitely it's, it's, it's been very rewarding, and our the business structure is a lot different, because our sole way of getting our business has been based off of community events, building our referral networks, having good relationships with people. And you know, I don't pay any leads for Zillow or any of these online sources, because it to me you know your your your presence, and what you provide to other people should can be enough for you to be successful. And it when we have problems in the market, when something happens with the market, where, if they're if it's ever to crash in the near future, I don't feel like I have to worry about my business. I'm not scared, right? You know so well.

Tracy Hayes  19:38  
I think a lot of agents under estimate their ability there. Yeah, you know, they go and they buy the Zillow, and it's like they're getting hooked on a drug, and so they're buying it and buying it and buying it and thinking that's the only way they can do it, when they really just need to be present Absolutely. And you're getting on social media where. Ever be involved in the events, you know, handing out their card to everybody. I think if you go back and again, you listen to some podcasts of some agents that have long time experience. They talk about, like, just everywhere they went, everybody knows that they're a realtor. I think, I think I had a, I had an agent on, and I won't mention her name, but she was talking about her aunt, who had been in the year business forever, and she worked with her in the summertime when she was a teenager. She was talking about how everyone in town knew that my aunt was the realtor. Yeah, I mean, because she talked to anyone and hand out and out of her card. Yeah, there was no social media at the time.

Tyler Fitz  20:36  
It was for sure. Yeah, that was, that was their version of social media and advertising at the time. Yeah. But it's funny, because I sit there and think to myself, like, you know, for I could spend $5,000 a month on Zillow leads. But the problem to me, in that mind, is it's, it's some it's, it's right for somebody, it's not right for me. And if I do that, I'm spending all this money, and then I'm my phone is ringing off the hook on a weekly basis or on a daily basis, because of people that are interested in looking to go see house, but they don't have the loyalty built up with you. I also have three kids. I'm in school. I have structure, you know, and I have the flexibility, and I enjoy having time that I can travel and do that kind of stuff. So I feel like as a business owner, it's not the decision for me, but it also makes more sense in the future and in the long run as well. Yeah.

Tracy Hayes  21:18  
So the you said eight agents?

Tyler Fitz  21:21  
Yeah, there's currently. We currently have eight. We just had another agent join. So we have eight agents. Everyone's an individual. Everyone is an individual. And at Anderson Realty, we work as single agents. So most agencies in in Florida work as a transaction broker, which means that they have a fiduciary. They don't really have a fiduciary relationship with their client. It's more with the contract and their broker. So we offer a little bit more for our client. We can call them a client instead of a customer, and I feel like it gives us a, definitely a better edge, because everybody that we're working with, it's I don't, you know. I don't want to discredit any other agents saying that they don't work as hard, they don't work hard for their clients, but I definitely know that we put forth the effort and the utmost

Tracy Hayes  22:07  
due diligence, due diligence, you know, so amazing, because the average customer does not know the difference. No, I had Howard flash and from Round Table Realty on, and he's very passionate about the transaction versus single agent. Single agent, yes. And I would imagine, if you're a transaction, you don't really sell that part, but if you're the single agent, the single agent, yes, thank you the single agent, you're you're selling that part.

Tyler Fitz  22:37  
Well, it's funny, because when I worked as a transaction broker. When I was with Keller Williams, there was a few times where I heard people say, Oh, well, when you work as a transaction broker, you can work with the buying side and the listing side. For example, if you have a listing, you can also bring the buyer. I can still bring the buyer as a single agent, either as a non rep, or I can transition to a transaction broker if needed. So it's not that it's when I'm working for the majority of my clients, I would actually say I would prefer not to bring the buyer to my listing. Obviously, my wallet might think something different, but my personal, my personal, you're not

Tracy Hayes  23:10  
going to turn it down. Yeah, my friend calls you said, Hey, I saw your listing. I really like that house Exactly. You know, you you go forth and let everybody know what you're doing exactly.

Tyler Fitz  23:19  
But the reason why I don't prefer that as the reason why my personal preferences is that is because I know automatically I do have to transition to a transaction broker, and at that point I there's some responsibilities that fall off for me with my seller, and I don't feel like, you know, I might be able to represent them as much as I promise, as I've told them from the very beginning. I give them that warning up front, but it's still, it's still just something to always be aware.

Tracy Hayes  23:43  
It doesn't happen every day, No, exactly, and in the rarity of it, you know, you deal with it when it happens, but your passion and focus to represent the seller or the buyer in in with all of yourself is what's going to be rewarding long term, absolutely, because they are going to realize that, that you are there, you're on their team. That's why they hired you, and you're you're doing their bidding for them, and that is going to just, you know, pay off long term as you, you know, I would, I think you have a stronger relationship.

Tyler Fitz  24:19  
No, absolutely. Yeah.

Tracy Hayes  24:21  
So you talked about listing and buying out in starting off as a listing agent today, if you had to choose, if Amy came down and said, Hey, I need to make some I want to make either a list or a buyer, Which way would you lean

Tyler Fitz  24:38  
if I didn't have a choice, or if I had to make a choice, I would definitely go back on the list. Do on the listing side, especially in today's market, because working with buyers is very challenging. I appreciate the challenge, but I also feel like the listing side works better for my my business. I also like the choice. Challenges of working with, you know, when you work with a buyer, you're submitting offers on different properties for that one buyer, whereas in the listing, you know, I pride myself in kind of being the expert in anything that I do, and so when somebody asks me a question about my listing, I feel like I'm one of the most prepared agents for anybody that I work with, because I ask all the right questions and find all the information and put all the information in the MLS and put all the documents in there, and read instructions on other people's listings. And I feel like there's so many agents that don't actually do that.

Tracy Hayes  25:28  
So expand on that a little bit. I'm listing my home. Why should I choose Tyler? Tell me why, and I'm getting a little bit, but I'll expand when you're sitting down with that perspective person who may hire you to list their homes, obviously, your attention to detail. Yeah, that you just mentioned. But what are, what are some things? Why are they? Why are they picking Tyler and what? What are you going to deliver for them? What do you, if you want to use the word promising them that you're going to follow through with

Tyler Fitz  25:57  
no, that's a great question. I think. First of all, it starts off with, you know, the question of why they're selling their house, and their motivation for why they're selling and also making sure that I'm asking them what their expectations are of me versus them. It's for me. I'm not sitting I'm not sitting there thinking to myself like I need to go in and talk for 80 minutes. They should be I should be asking them questions most of the time, so that way they feel comfortable and also that they understand, you know, if I leave, they don't feel like they have any question unanswered. That's my first always, my first go to the second thing is, is that I always want to treat people the way that they want to be treated versus the way that I think that they should be treated. And that's also very important to me, because I think it's, it's super important for every situation to to be me, to cater my the way that I do things, based off of situational based also just the experience of the variety of style of listings and buyers that I work with. You know, I every single market, every single time that we have a shift in the market, it's good to be aware of that, and it's good to be a chameleon, and being able to change and adapt also my relationships with other agents. I feel like, you know, I am a little bit newer in the business compared to some other agents that might be doing a good amount of business, but everybody that I work with, and, you know, somebody can comment on this and correct me if I'm wrong, but everybody that I work with, I feel like all so many agents that have been in the business for a long time, they reach out to me either whether it's at the beginning or whether it's at the end or somewhere in the middle, and they're like, Wow, it is so nice to be able to work with somebody that knows what they're doing. And a lot of them ask me, How long have you been doing this? Like, you know, I'm going on in my fourth year. And they're like, There's no way. And I'm like, Well, you know, I care.

Tracy Hayes  27:39  
We'll get we'll give some to shout out to Kelly and Christina Welch team, yes, of kicking you off. And I think not only their tutelage, because I know they know what they're doing, but also your your ability to absorb that and take it into your personality and your personal drive and focus, for

Tyler Fitz  27:59  
sure, that's a big part of it. On the other part of it is just knowing that, you know, I, my, my brokerage highly believes Amy highly believes that, you know, we, we create systems in place, but we also are all our individual agents, and we can do what we feel like is best for our client. And so, you know, I've been doing this long enough to feel like what works and what doesn't work depending on whether it's the price point of the home or the or the the area that the home is in, also like the type of marketing that we do, you know, we put forth, as we put forth, a ton of money into marketing and making sure that we're marketing the home correctly and being very creative in it. It's not just, you know, we don't just put a sign and put a put take professional pictures and do the things that are normally required

Tracy Hayes  28:38  
15 minutes and fly Yes, yeah. I think a lot of people think the business is that. But obviously those listening here, Tyler is not one of those. He's he's going to take it to another level that 90% of the other listing agents are not. There's 10% of that are really focused. And, you know, have that regiment down that you're talking about going to give that package? Yeah, we are going to take professional photos. But you know what? If a drone is needed, we're going to pull that in too. I'm sure you go through and you're actually going to market the home to get top dollar. Now, obviously, the last six months, or if it's been that long, you know, things have been what we think easy for real estate agents, but really they haven't, because I'm sure you've had some listings with all of a sudden, you've got multiple offers coming in, for sure, and now you're really working exactly.

Tyler Fitz  29:29  
And that's the funny part, is that some people feel like we don't need to make this big the decision on a listing agent right now, for a lot of people, seems like, well, I could sell it myself because the market's the way that it is, or I can give a reduced commission because of the way that the market is, or whatever I highly, highly, highly, highly recommend every single time you're thinking about listing your house that unless you have somebody that you know for sure is going to be going to bat for you for every step of the way that you interview multiple agents, and that's even with me, like when I go to a when I go to a listing appointment, if it's somebody that I. Don't know 100% or they don't know me 100% I tell them, interview other agents and ask them these questions, because they're going to be shocked at how many times somebody is not prepared to answer the question, or how, or how different our answers are. And every single person can say, well, I can do the marketing that person does, or I can do this and into some level, most people can kind of adapt. Are they actually going to do it? Is one thing I've also kind of, looking back at everything that I've done, I think to myself, you know, I one key point that I kind of mentioned to people sometimes, when they're kind of worried about, like, statistics, or like, how much have you sold, or something like that. I'm like, Well, you know, I I have never had a house that I couldn't get under contract. And I know there's a lot of agents that have, you know, maybe not today, but three years ago, four years ago, where they had expired listings. I I never had to worry about a house that I couldn't get under contract for somebody. And I think that part of that has to do with the fact that I'm always creative and a problem solver, and it's not about what I'm going to do. Just at the time of you sound

Tracy Hayes  31:05  
like my guy, Ryan, sir, hands,

Tyler Fitz  31:08  
I do watch million dollars. I will say Ryan serhants, not my favorite one, but he Yeah. But obviously they get to where they've those people have gotten to where they are because of systems and creativity. And you know, you can't be like everybody else. You have to be different. You also have to be very creative and and learn that just because somebody else is doing something doesn't always mean that it's the right

Tracy Hayes  31:32  
thing to do. I was so focused on your answer, and several things went through my mind of what I want to talk about. I today, and right now, today, if you're listening to us, and I've mentioned this on other podcasts right now, yeah, the standard listing agent should be doing their regimen in proper marketing and so forth like that. That's given. But today, the load is on them, because of the amount of especially in the last you know, it's tapered off a little bit, but the amount of offers coming in and being able to evaluate the offers, and it's not always who gave me more. You know, as the listing agent has to be the filter, do the work for the seller and go, Hey, you know what? Here's your offers. I've evaluated them. Here's my three or four or five or whatever that, you know, you can make a wise choice on. But here's the, you know, pros and cons and that it's a lot of work. And then you're taking the calls from every one of these buying agents that are making these offers, and they're calling you, going, Hey, did they accept an offer yet? You know, this whole drama that goes on. So those thinking trying to sell your own home right now? Yeah, I mean, I You're crazy, because you're it's worth what one they're going to get more. They are going to get more if you're selling your own home, they're going to come and say, Oh, you aren't using an agent. Well, let's take 3% off. Yeah, that's their mindset already, or 6% off whatever, you know, that type of thing. But the sell the listing agent right now is on, you know, working double overtime?

Tyler Fitz  33:02  
Yeah, absolutely. I think it's that's a very, very great point to be made to that. It's, like I said before, it's very important, if you are thinking about, like, reduced commissions and things like that, we're already in a not we were in a seller's market four years ago. We were in a seller's market six years ago. We're in a seller's market today. We're probably be in a seller's market for years to come. The point is, is that it doesn't really matter if we're, you know, we're, you're still getting more your price is still continuing to go up at a regular, at a regular rate. We might have had a massive increase in the last year that we weren't expecting to have. But with that being said, there's so many more things that are happening this time around than there were, you know, 2006 seven and eight, where we had that big crash that are very, very unlikely, almost not able to happen. You know, one of those is inventory alone. We have, even though we have started to see inventory go up a little bit, it's still like over 2000 why?

Tracy Hayes  33:54  
You got to watch as market updates go on. Yeah, no, yes, and that's something

Tyler Fitz  33:58  
that I think is very important for agents to be doing. I think some people don't always, don't always look at the data. I think it's, you know, PROOF is in this, in the putting your proof is in the numbers. And you can, you can, you can't really twist specific data about how the housing market, because you'll start to see that when one thing goes up, something goes down. Or when one thing goes up, one thing goes up, it's, it's very it's, it trends with each other. And like just today, even this morning, I took a look, and there's, you know, we're about 2000 listings less than what we were at this time last year, active. And that's, that's important to know, because that means that we're, you know, when we were in a seller's 1000 less active. And that's very important, because last year we were very much in a seller's market at this time this year we are is definitely very much even more in a seller's market, lot less inventory, but we are starting to see that increase. And even over a couple of months period, I've noticed that our average sale price to list price to sale price has starting to level off. So you know, as a as that's also important for why you choose the agent that you choose. You know, our average in Northeast Florida, or in our area, may have been close to a little bit over 100% whereas for like my my personal was about 100% 106% of list to sell price ratio. So it does make a difference on who you pick to be your listing agent. And now we're starting to see not necessarily, I haven't necessarily seen it on my side, but as a numbers thing for all of Northeast Florida, I've noticed that now we're back under 100% sale to list price ratio. We're starting to see some homes stay on the market a little bit more than a week, and we're also 24 hours price drops. So those are good indications to start noticing that we are at least getting to a point where we might start to level out a little bit, which honestly, is what I prefer.

Tracy Hayes  35:43  
Yeah, you watch Million Dollar Listing. I know you're on top of the market so forth. You've worked with some of the best in the local market. Who is that one person that you look up to, kind of whether you listen to them or read their material or whatever?

Tyler Fitz  36:01  
That's a really good question. I definitely don't think it has anything to do with million dollar listings, because that's purely for entertainment. It's just like with HGTV. So many people are like, well, this is what I expect out of a house. I'm like, No, it's not. Don't watch that and have any expectations for yourself as a home buyer or home seller. But I also, you know, I there. I don't necessarily know if there's one person that I listen to, like on a podcast or online. I do take a lot of local people within the area, and a lot of it comes from my just my broker herself, Amy, she, you know, she has expressed, especially the way that I run my business. She does some massive community events, like we're coming up on a huge event in October, her annual Pumpkin Patch takeover. And every year it's added hundreds of people to that, and it's free to the community, but it basically brings people to it's all about bringing people together and families and making sure that they know that we appreciate them and that we're community based, driven, right?

Tracy Hayes  37:00  
Well, you know, it's fine. We were talking about, actually, earlier this morning, that, you know, you surround yourself by the five people that you surround yourself, you know, make you up and and you have been fortunate to really, you know, Kelly has been solid in being a listing agent with a very, you know, like I said, with Christina Welch, seen his top team for a long time to be able to come in under her tutelage, you had to surround yourself with that kind of experience and that kind of focus. And then Christina herself. And now, obviously it seems like, Yo, I don't know Amy personally, hopefully get on the show and do get to know her. Sounds like you have the same respect for her, where you are surrounding yourself with the best of the best, which has driven you up, and I just think this The sky's the limit I'm gonna for you. I mean, I really see great success just listening to you and your focus. And when this gets out and starts to spread, and one client at another, you know it's gonna be one referral after another for you, you're gonna have to, have to get your own assistant. So these are my two minute warning questions. But before I start to Two Minute Warning, I do want to our sponsor, stage to sell Realty. Stage to sell set up this nice, these nice chairs and table and the artwork here, and we appreciate their full service stager. And have a huge warehouse right here on Phillips Highway. We're probably going to, we're going to do a mobile show and go down and talk to them to show off their warehouse, but just to drop stage to sell and thank you for this great furniture and setup. But here's my two minute warning questions, and I think I know the answer for you. Is it more important who you know or what you know? I feel

Tyler Fitz  38:35  
like it's more important who you know, definitely who you know. It's kind of like knowledge is power, for sure, but there's certain people that know so much and that you can pick up the phone and call them and you know that you're going to get the answer that you need. And the flex the you know, I have a list of vendors that I in different categories that I know that I can pick up the phone call them. They're either going to be there to help my client out, or they're going to be there to answer my question. I haven't been in the business as long as a lot of other people have, but I know how to find the answer better than most people do, so that's very important.

Tracy Hayes  39:07  
All right. Now I know you love the workout. You look great. Assume you're you have some athletic background. You're out on the you're going out just with me, bringing the kids out, or whatever jumbo shrimp game, or the Jaguars,

Tyler Fitz  39:20  
I would definitely have to say the jumbo shrimp for sure.

Tracy Hayes  39:24  
Yeah, that. You know, it's funny. Very rarely get that. Most people say the Jaguars. I think they feel the obligated to. But the jumbo shrimp games can be fun.

Tyler Fitz  39:31  
So it's funny that you say that because I, I never was really too big of a football player, player or football fan or a baseball fan, but my, my my family, I'm from Ohio, so I'm a college football fan. So, OSU, oh, go bucks. And I've never really been a super big NFL fan, don't you know? No, no hate on Jaguars. I definitely do not. You know, I actually would rather pick Jags over the two football professional football teams that we have in Ohio, because they're not. I mean. Better. So I've been here long enough where I kind of default to that, but at the same time, I there's some I've as growing up as a kid, I used to go to Cincinnati Reds games and some baseball games, so I definitely appreciate

Tracy Hayes  40:14  
that for sure. Yeah, yeah. What's on your travel bucket list?

Tyler Fitz  40:17  
I definitely want to do a lot more international traveling. So Peru is definitely a great place I definitely want to go to the Mediterranean. And Thailand has always been a place that I've really wanted to go to.

Tracy Hayes  40:29  
So interesting. Yeah, just some new places there. I never you know, although finding out about other cultures and so forth always interests me. I always love what, what they think of the United States and, you know, and what, what their perception is, you know, they, they watch enough of our TV shows, I think everyone, you know, it's, it's, you know, everyone's shooting themselves up in some places because they watch, like, shows on, yeah, these cop shows or whatever. And everyone's, yeah, but that's, that's not really us, but to get to get to know them and what they think of us has always been an interest of mine, but so I actually bought both of Ryan's book. We're big on Ryan sir hand, hopefully he's gonna see the show one day, and one day, my dream is to have him on my show, okay, but I've got his first book here selling like Sir hand, or I got big money energy, which is most his most recent one that came out last year? Which one? Which one would you like here as your gift today

Tyler Fitz  41:25  
for, um, I'm gonna go ahead and say, sell it like sir.

Tracy Hayes  41:30  
Sell it like sir. Yeah, this is when I first read this book. There's some stories in here. I always tell the one about the postcard. You'll read it.

Tyler Fitz  41:38  
Okay, all right. Awesome for coming on. No, I appreciate it. Thank you so much, everyone.

Tracy Hayes  41:43  
Please Like and Share Tyler. I'm gonna ask him in a question a second to tell it what you know his social media links out there. Go on and watch his market upgrade. Subscribe to it on YouTube. You're posting it on LinkedIn and Facebook as well, if I'm not mistaken, right? And so what's the best way for anyone to contact you that might be watching the

Tyler Fitz  42:02  
show, absolutely. Well, the best way is by phone, which is 904-806-6470, that's my cell. I'm the kind of guy that will respond within an hour unless it's like two o'clock in the morning, but you can text, call, also email me at Tyler, at Team Anderson sells.com, but if you're looking for updates, whether it's market updates, funny content, whatever it is, you can pretty much follow me on any social media platform with the ending of the social media like, if it's Facebook, it's facebook.com/fl, real estate wizard, Florida.

Tracy Hayes  42:36  
I was gonna add that in there. You gotta guess. You gotta Google the Florida real estate wizard, exactly.

Tyler Fitz  42:41  
Google it. If you just Google FL real estate wizard, you should be able to pull up LinkedIn. I'm just starting a Tiktok as well. I have an Instagram, a Facebook and YouTube channel too. So pretty much anything that

Tracy Hayes  42:55  
follow Tyler, and you know, he's focused on what he's doing. Obviously, we heard it here today. Appreciate you coming on. No, I

Tyler Fitz  43:01  
appreciate it. Thank you so much. Tracy, thank you.

Podcast Intro  43:08  
This may be it for today's episode of Real Estate excellence, but we both know your pursuit of excellence doesn't stop here, to connect with the best of the best and really take your skills to the next level. Join our community by visiting Tracy Hayes podcast.com where you'll meet more like minded individuals looking to expand their inner circle and their personal experience that's available at Tracy Hayes podcast.com