“AI doesn’t know the best lake—it knows who wrote about it best.”
In this clip, Jim Cronin of ReadTomato.com explains why agents who publish detailed, context-rich content about their market stake their claim as the authority—not just with buyers, but with AI.
“AI can only build a consensus based on the content that already exists on the internet... It's doing the research for you—you just have to feed it the info.”
If you want AI to recommend you, your website has to lead the conversation.
📍 Full episode: www.tracyhayespodcast.com/285
🔗 Follow Jim: https://readtomato.com | @retomato
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