Are you missing out on 90% of your potential business because you’re afraid to show your face on social media?
In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Amy B. Cotney, a real estate powerhouse who’s turned her authentic personality into a thriving brand online. With over 300,000 followers on Instagram and more than 1.3 million on TikTok, Amy breaks down the real ROI of social media for agents and why being yourself is your biggest marketing weapon. From humble beginnings and mistakes to landing $4 million listings off a Jet Ski video, Amy’s journey is as inspiring as it is practical.
Amy explains how being consistent, ditching perfection, and tapping into your community can organically grow your business. She shares her branding secrets (hello, orange fridge and pink sweaters), talks openly about the criticism she’s faced, and reveals the real secret behind content that converts — connection, not clicks. If you’ve ever been stuck wondering what to post or if social media even works, Amy proves it’s not just possible, it’s powerful.
Ready to stop overthinking and start building your brand? Follow Amy on Instagram at @sweethomeauburnal and take the first step to showing up authentically. Listen, learn, and then post something today: your next client might already be watching.
Highlights:
00:00 The Power of Consistency in Social Media
10:16 Building Influence Through Authenticity
21:31 Amy’s Backstory
34:51 From Orange Fridge to Luxury Homes
47:31 Turning Videos into Listings
58:01 Content Creation, Tools, and Staying Authentic
1:12:41 Listings, Brand Power, and Final Advice
Quotes:
“It doesn't have to be perfect. Just post it. Just go.” – Amy B. Cotney
“You are your own brand. Be unapologetically you.” – Amy B. Cotney
“People want to work with someone real, not someone perfect.” – Amy B. Cotney
“Marketing is my jam, it’s what gets me up at 3:30 in the morning.” – Amy B. Cotney
To contact Amy Cotney, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, YouTube, and TikTok.
Connect with Amy B. Cotney!
Website: https://amybcotney.com/
Instagram: https://www.instagram.com/sweethomeauburnal/
Facebook: https://www.facebook.com/sweethomeauburnal
YouTube: https://www.instagram.com/sweethomeauburnal/
TikTok: https://www.tiktok.com/@amybartoncotney
Connect with me!
Website: toprealtorjacksonville.com
Website: toprealtorstaugustine.com
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