What if the people who doubted your dreams actually helped fuel your success?
In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with powerhouse realtor Rachel Hanes, a former educator turned top-producing real estate agent in Northeast Florida. Rachel shares her inspiring journey from a young mom with no laptop to a referral-based business owner dominating the Jacksonville market. She dives into her early struggles, how a Craigslist ad and a leap of faith kickstarted her career, and how surrounding herself with the right mentors helped her build a thriving, integrity-driven business.
Rachel emphasizes the power of authenticity, consistency, and community—not just with clients but among fellow agents. She discusses the value of collaboration over competition, how she transitioned into investment and Airbnb properties, and why building relationships is her #1 marketing strategy. This episode is packed with hard-earned wisdom and actionable advice for any agent ready to elevate their game.
Inspired by Sarah's success? Start building real relationships today. Share this episode with a fellow agent, leave a review, and connect with Sarah online to see her strategies in action!
Loved Rachel’s journey? Subscribe to the Real Estate Excellence Podcast and share this episode with an agent who needs that extra push to believe in themselves!
Highlights:
00:00 Roots and Rejection
09:50 Building Trust Through Referrals
17:55 Handling Ego and Emotions in Deals
26:06 Finding the Right Brokerage and Community
34:00 Investing and 1031 Exchanges
42:00 Airbnb and Short Term Rental Strategy
Quotes:
“You don’t always get immediate kudos for your decisions—it takes consistency for people to see your vision.” – Rachel Hanes
“I want people to feel that if they’re coming to me with business, it’s going to be handled with integrity.” – Rachel Hanes
“You're not being productive when you let ego take over a negotiation.” – Rachel Hanes
“Being collaborative in your professional life bleeds over to your personal life.” – Rachel Hanes
To contact Rachel Hanes, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, and LinkedIn.
Connect with Rachel Hanes!
Website: https://hamiltonhousegroup.com
Instagram: https://www.instagram.com/rachelhanesrealtor/
Facebook: https://www.facebook.com/rachelhanesrealtor
LinkedIn: https://www.linkedin.com/in/rachel-hanes-8337a2131/
Connect with me!
Website: toprealtorjacksonville.com
Website: toprealtorstaugustine.com
SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.
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