What would change in your business if you stopped chasing ready now leads and started building trust with people much earlier in their decision-making journey?
In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Jess Lenouvel. Jess is the founder of The Listings Lab, author of More Money Less Hustle, and a real estate marketing strategist known for helping agents build scalable businesses through digital marketing, systems, and psychology. In this conversation, she explains why outdated prospecting methods are failing, why most agents misunderstand branding, and how attraction-based marketing creates stronger long term client relationships.
She also breaks down the biggest gaps holding agents back, including poor messaging, weak systems, AI misuse, and a lack of understanding of human psychology. Jess shares how she built her first 100 deals through early Facebook conversations, why luxury is not a real niche, and how agents can move from burnout to a true business model with more income and less hustle.
Highlights
00:00 Breaking Past the Solo Agent Growth Ceiling
04:07 Running Real Estate Like a True Business
08:28 From Shy New Agent to Digital Marketing Trailblazer
18:00 Building a Personal Brand That Attracts Clients
28:50 Using AI, Branding, and Systems to Scale
45:14 The Digital Marketing Mistakes Agents Still Make
Quotes:
“If you would not run an ad that said I only work with rich people then you should not market yourself as a luxury agent.” – Jess Lenouvel
“If your life does not show it you do not know it.” – Jess Lenouvel
“Nostalgia is not a strategy.” – Jess Lenouvel
“You will never come up with anything brilliant if you are busy all day.” – Jess Lenouvel
To contact Jess Lenouvel, learn more about her business, and make her a part of your network, make sure to follow her Website and Instagram.
Connect with Jess Lenouvel!
Website: https://www.thelistingslab.com
Instagram: https://instagram.com/jesslenouvel
Facebook: https://facebook.com/groups/thelistingslab
YouTube: https://youtube.com/jesslenouvel
Connect with me!
Website: toprealtorjacksonville.com
Website: toprealtorstaugustine.com
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