Can mastering a niche early in your real estate career be the secret to selling million-dollar homes in your 20s?
In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes second-generation real estate agent Emma Horvatincic, a driven and self-made rising star specializing in equestrian properties in Northeast Florida. Emma shares her journey from growing up immersed in a business-minded household to building a flourishing career in real estate—all before turning 25. Her unique blend of professionalism, niche marketing, and dedication to elite service shines throughout the conversation.
Emma reveals how her equestrian background, personalized marketing, and strategic use of old-school outreach (yes, real mail!) helped her break into the luxury real estate market. She gives valuable insights on building a solid foundation with the right brokerage, leveraging AI and blogging for future-proof content marketing, and why anticipating client needs in the luxury space is non-negotiable. Her proactive mindset, attention to detail, and genuine care for her clients set her apart as a future industry leader.
Love what Emma shared? Don’t wait—subscribe to Real Estate Excellence and follow Emma's journey! If you’re a new agent wondering how to carve your niche, or a buyer looking for horse property expertise, this is the episode for you. Share it, review it, and start building your empire today.
Highlights:
00:00 Why You Shouldn’t Wait to Buy
02:36 From College to Closing Deals
13:31 Nailing the Niche
22:21 Marketing That Actually Works in 2025
31:39 Serving Luxury Clients the Right Way
45:03 Trends, Renovations & Real ROI
Quotes:
"There’s never going to be one perfect time to get in the market. When the time is right for you, make the jump." – Emma Horvatincic
"You’re always interviewing for your next opportunity. Nothing is guaranteed." – Emma Horvatincic
"Substance will never go out of style, especially in a digital world." – Emma Horvatincic
"If you’re not looking for your next opportunity today, you’ll feel it a few months from now." – Emma Horvatincic
To contact Emma Horvatincic, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, YouTube, and TikTok.
Connect with Emma Horvatincic!
Website: https://ehorvatincic.floridanetworkrealty.com/
Instagram: https://www.instagram.com/emma.horvatincic.realtor/
Facebook: https://www.facebook.com/emma.horvat.37051/
Connect with me!
Website: toprealtorjacksonville.com
Website: toprealtorstaugustine.com
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