Are you using every resource in front of you or waiting for success to knock on your door?

In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Jerry Strums of Richmond Homes to explore the world of new construction from the builder’s side. From military buyers to first-time homeowners, Jerry shares what it takes to succeed in Northeast Florida’s competitive housing market—and how agents can better partner with site reps for smooth transactions and happier clients.

Listeners will discover the unspoken rules of registering buyers, the power of relationship building with site agents, and the often overlooked role of communication in securing the best deals for buyers. Jerry’s transparency and passion shine through as he opens up about his journey from hustling multiple side jobs to dominating new home sales. Whether you’re a seasoned realtor or just getting your license, this episode offers real value, real strategy, and real talk.

If you’re an agent navigating new construction or want to be, send this episode to your real estate team, connect with your local site agent today, and don’t forget to follow the show for more behind-the-scenes real estate wisdom!

Highlights
00:00 Breaking Into Real Estate
11:45 Builder Life: Structure, Sales, and Strategy
24:30 Inside the New Construction Process
37:10 Realtor-Site Agent Relationships
50:15 Communication, Control, and Customer Experience
01:06:45 Elevating Your Builder Game

Quotes:
“When I came to the builder, I was able to quit that serving job and just focus directly on real estate.” – Jerry Strums
“You bring them here, let me close them for you, but you’re always part of the team.” – Jerry Strums
“The builder gave me structure. Real estate became more than a hustle, it became a career.” – Jerry Strums
“Realtors are my network, and I treat them like family.” – Jerry Strums

To contact Jerry Strums, learn more about his business, and make him a part of your network, make sure to follow him on his Website, Instagram, Facebook, YouTube, and LinkedIn.

Connect with Jerry Strums!
X: https://x.com/j3showtime
Instagram: https://www.instagram.com/j3showtime
Facebook: https://www.facebook.com/share/1GvrVXsSTF/?mibextid=wwXIfr
YouTube: https://youtube.com/@JStrumsTheRealtor
LinkedIn: https://www.linkedin.com/in/jerry-strums-b0b711232

Connect with me!
Website: toprealtorjacksonville.com
Website: toprealtorstaugustine.com

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