What if the secret to scaling your real estate business isn’t leads—but relationships?
In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes back powerhouse Realtor Sarah Schwartz, who shares how she dominated her market with over $36 million in sales from 57 transactions—all while managing life as a mom, wife, and business owner. Sarah reveals the secrets behind her explosive growth, including how she leverages her husband as her business partner, invests in her neighborhood relationships, and maintains an unrivaled level of client service that converts every transaction into a future referral.
They dive deep into the psychology of client retention, why genuine human connection outperforms flashy marketing, and how Sarah’s fierce commitment to relationships keeps her top-of-mind in Northeast Florida’s competitive market. Her community-first strategy, powered by local events, handwritten notes, and hot chocolate bombs, proves that you don’t need hundreds of leads—you need people who trust you.
Inspired by Sarah's success? Start building real relationships today. Share this episode with a fellow agent, leave a review, and connect with Sarah online to see her strategies in action!
Highlights:
00:00 Building a Real Estate Power Couple
06:13 Scaling with Systems & Support
14:21 Relationship Building Over Sales Pitches
22:27 Digital Authority and Online Strategy
34:00 Brokerage Moves and Business Alignment
42:59 Farming the Neighborhood Like a Queen
Quotes:
“He is what puts the Schwartz in Sarah Schwartz.” – Sarah Schwartz
“Every client, even from 7 years ago, still hears from me—because they matter.” – Sarah Schwartz
“I didn’t realize how important a broker’s support was until I didn’t have it.” – Sarah Schwartz
“Referrals are a girl’s best friend.” – Sarah Schwartz
To contact Sarah Schwartz, learn more about her business, and make her a part of your network, make sure to follow her on her Website.
Connect with Sarah Schwartz!
Website: http://www.sarahschwartzgroup.com
Connect with me!
Website: toprealtorjacksonville.com
Website: toprealtorstaugustine.com
SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.
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