Are you building a website that answers your ideal client’s real questions or a brochure that only talks about you?
In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Real Estate Tomato founder Jim Cronin. Jim breaks down how agents win online today by pairing deeply targeted websites with consistently updated, authority rich content. Long tail questions drive discovery, and AI overviews now pull heavily from blog articles and market snapshots written by true local experts. If your site speaks directly to a defined persona and proves expertise with specifics, you rise above portals and generic pages.
He walks through a standout case study the Lake Life directory where each lake page includes listings, drone visuals, drive times, FAQs, and monthly market snapshots. Jim shows why freshness signals and on the ground insight beat big box data, then shares his Coffee Chats system to extract stories from agents and spin them into blogs, shorts, and social posts at scale. Net effect you become the source AI cites and the site clients click.
Pick one niche you love and ship one authority page this week. Add five buyer and five seller FAQs and a current month market snapshot. Repeat monthly. When you are ready to scale that cadence, book a Coffee Chat with your marketing partner and turn the transcript into blogs and posts for the next four weeks.
Highlights:
00:00 Foundations of great content
12:00 Blogging and long-tail search
22:00 Niche focus and authority building
32:00 Lake Life case study
42:00 Freshness and ongoing updates
55:00 Scaling with Coffee Chats and AI
Quotes:
“There’s no excuse for why you can’t create a lot of great content… can you build enough content to prove to them that you’re the best answer That’s the formula.” – Jim Cronin
“Blogging is back because AI overviews and conversations are pulling from people’s blog articles where the authority is.” – Jim Cronin
“These sites are going to be the ones that are showing up when people are asking AI how’s the market in southwest Michigan for lake homes.” – Jim Cronin
To contact Jim Cronin, learn more about his business, and make him a part of your network, make sure to follow him on his Website, X, Instagram, Facebook, and LinkedIn.
Connect with Jim Cronin!
Website: https://readtomato.com
X: http://x.com/retomato
Instagram: https://www.instagram.com/retomato/
Facebook: https://www.facebook.com/readtomato
LinkedIn: https://www.linkedin.com/in/jimcronin/
Connect with me!
Website: toprealtorjacksonville.com
Website: toprealtorstaugustine.com
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