If rejection is the price of success, how many “no’s” are you willing to endure before you get your breakthrough “yes”?
In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with powerhouse agent, author, and YouTube influencer Kati Spaniak. From her beginnings in photography and graphic design to building a half-billion-dollar sales career, Kati shares the pivotal moments that shaped her journey—navigating 9/11’s economic crash, re-entering real estate post-divorce, and scaling to become one of the top agents in her market. Her story reveals the discipline of hyperlocal focus, the power of rejection as a growth tool, and the necessity of deep market knowledge.
Kati also opens up about her YouTube strategy that grew to over 64,000 subscribers and 3 million views. She breaks down the do’s and don’ts of national vs. local content, why you must speak to one clear audience, and how she’s turned her platform into a nationwide referral network. Whether you’re a new agent, a seasoned pro, or a content creator looking to grow your influence, her insights on business focus, mentorship, and personal branding are invaluable.
Subscribe to the Real Estate Excellence podcast and connect with us on social media for more unfiltered conversations with top industry leaders. Ready to level up your real estate game? Take Kati’s challenge—commit to mastering your craft, one hyper focused step at a time.
Highlights:
00:00 - 12:45 Early Career & Breaking Into Real Estate
12:46 - 21:05 Restarting & Rising to the Top Locally
21:06 - 29:15 Brokerage Choices & Agent Mindset
29:16 - 38:40 Building a Real Estate Team
38:41 - 47:55 YouTube Strategy & Growth Lessons
47:56 - 1:21:20 Referrals, Brand Power & Social Proof
Quotes:
“Selling real estate made me a better person because it taught me how to get back up after thousands of rejections.” – Kati Spaniak
“You can only speak to one person on YouTube—mixing messages will kill your channel.” – Kati Spaniak
“A team is a losing proposition unless you know exactly how to structure and feed it.” – Kati Spaniak
“If sellers choose the wrong agent, they can lose tens or even hundreds of thousands of dollars.” – Kati Spaniak
To contact Kati Spaniak, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, and YouTube.
Connect with Kati Spaniak!
Website: https://www.katispaniak.com
Instagram: https://www.instagram.com/katispaniak/
Facebook: https://www.facebook.com/katispaniak
YouTube: https://www.youtube.com/channel/UChYYnJlrKrEZySmGzhzj7-Q
Connect with me!
Website: toprealtorjacksonville.com
Website: toprealtorstaugustine.com
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