“You have to be all in on YouTube — and speak to one person.” – Kati Spaniak
This is the #1 mistake real estate agents make on YouTube — and it’s why most fail to build a real brand.
Kati lays it down:
📌 If you make videos about your town, you’ll get buyers in that town — and nothing else.
📌 If you want national reach, referrals, and seller authority — you need to speak to sellers, not everyone.
Trying to appeal to too many people is how you stay stuck in one lane forever.
🎯 Kati’s strategy built her channel, Sell Your Home with Kati Spaniak, to over 64,000 subscribers and a national referral engine — all by staying laser-focused.
🎧 Hear more of her YouTube blueprint in Episode 283 of the Real Estate Excellence Podcast:
👉 www.tracyhayespodcast.com/283
📺 Subscribe to her YouTube channel:
👉 youtube.com/@KatiSpaniak
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