Sarah Rocco: Social Media, Process, Leadership

Keeping things fresh means constantly learning and growing. That means being willing to try something new even if you're not sure if it's going to work out. In today’s episode, I welcome you Sarah Rocco, the Owner/CEO of The Rocco Group based in Jacksonville, FL. She will share her journey into real estate success, and how her network has propelled her way to the top. We will also talk about how to grow as a real estate agent, and how it is important to help our clients achieve their goals.
[00:00 - 13:31] Opening Segment

I welcome Sarah to the show
Being a dynamic and insightful professional

Sarah talks about her family
Sarah’s advice for stay-at-home mothers
Having a backup plan
Learning as much as possible

[13:32 - 26:47] Branding and Investing on Yourself

Giving away business cards in Starbucks
Not waiting for that perfect fliers

Ways to improve yourself
Reading books
Listening to podcasts
[26:48 - 32:44] Coaches and Mentors

How having a coach can improve one’s life balance
Recruiting agents as a way of expanding networks
Focusing on their skills
[32:45 - 43:28] Marketing and Networking through Social Media

Sarah talks about the importance of social media
Connecting with potential clients
Consistent content creation
How people can find out about your past through social media
Providing convenient services
Cash offer programs
Concierge programs

[43:29 - 51:36] Business Processes

How a loan officer in retails should approach a deal
Not calling past customers
Providing templates and instructions to sellers on how to prepare offers
Having a VA for every producing agent
Frees up the agent to do other things

[51:37 - 60:12] Constant Learning

We talk about the importance of education in real estate
Taking advantage of conventions and events
Having a strong network of professionals
Sarah’s three tips for new agents
Assess yourself
Have patience
Surround yourself with successful people

[60:13 - 62:31] Closing Segment