What if the key to succeeding in the luxury real estate market isn't flash or fame—but quiet consistency and old-school relationship-building?
In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with luxury real estate veteran Michael Curet, a former pro tennis writer turned top-tier coastal agent. With nearly three decades in the game, Michael shares how he transitioned from ATP rankings to real estate royalty in northeast Florida. He opens up about the early hustle, key relationships, and how his sports background uniquely positioned him to serve elite clientele, including NFL players, PGA pros, and high-net-worth individuals.
Michael doesn’t hold back as he breaks down what it really takes to break into, and stay in, the luxury market. From handling high-stakes negotiations to navigating land issues like gopher tortoises and coastal construction lines, he gives a masterclass on trust, tenacity, and tactical thinking. Whether you're new to real estate or gunning for the 1%, this episode is a blueprint for sustainable success in competitive markets.
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Highlights:
00:00 Real Estate Lessons & Local Life in Ponte Vedra
03:13 From Pro Tennis to Pro Listings
10:22 Breaking into Real Estate with NFL and PGA Ties
18:12 Cracking the Luxury Oceanfront Market
27:45 Coastal Real Estate Technical Mastery
36:05 Elite Habits, Emotional Control & Career Longevity
Quotes:
“Cooler heads prevail. That’s advice for real estate and life.” – Michael Curet “I never even met the seller. It was all about building trust over the phone.” – Michael Curet
“Luxury real estate is like the music business; you just need one break.” – Michael Curet
“You don’t need to know everything. But you need to know who to call.” – Michael Curet
To contact Michael Curet, learn more about his business, and make him a part of your network, make sure to follow him on his Website, Instagram, Facebook, and LinkedIn.
Connect with Michael Curet!
Website: https://www.pontevedra.com/
Instagram: https://www.instagram.com/curetmh/
Facebook: https://www.facebook.com/michael.h.curet
LinkedIn: https://www.linkedin.com/in/michael-h-curet-3b989017/
Connect with me!
Website: toprealtorjacksonville.com
Website: toprealtorstaugustine.com
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