Are you truly listening to clients or just waiting to ask your next question?
In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Shannon Messina. Shannon brings a kinetic blend of New York grit and Florida community savvy. In this conversation she unpacks how fitness and training shaped her sales engine, why relationships beat cold prospecting, and how themed open houses with real vibes convert neighbors into buyers. She shares the move that reset her life, rebuilt her career, and led to record sales in St Johns Golf.
Shannon fought through nine months of impaired vision, passed her licensing exam with a pirate patch, and surged back with 2020 sight and a bigger vision for her family and clients. Her takeaways land hard be relentlessly resourceful, sell every listing like it is your own, and let clients tell you what matters most then amplify it.
Subscribe and share this episode with one agent friend who needs a push of grit today. Follow the show for fresh playbooks that help you close with confidence.
Highlights:
00:00 Meet Shannon and visibility in real estate
23:20 Restart in Florida referrals over cold hunting
35:00 Embracing discomfort to grow intentionally
46:40 Selling with pride and execution
58:20 Hosting events to build community
Quotes:
“I love real estate because I am in control of how much money I make.” – Shannon Messina
“Use what clients give you to ask your next question do not have a script.” – Shannon Messina
“Those dual side deals happened because I sold the home during the open house.” – Shannon Messina
“I like to do things that make me uncomfortable and then do well.” – Shannon Messina
To contact Shannon Messina, learn more about her business, and make her a part of your network, make sure to follow her on her Instagram and Facebook.
Connect with Shannon Messina!
Instagram: https://www.instagram.com/shannon_lyn_messina
Facebook: https://www.facebook.com/shannon.messina.106
Connect with me!
Website: toprealtorjacksonville.com
Website: toprealtorstaugustine.com
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