"We are like family" CAN NOT be your Culture

"Your culture can’t just be ‘family.’ You need real core values to lead a real business." — Lauren Duke

In this 🔥 moment from Episode 287, Lauren breaks down one of the biggest mistakes real estate team leaders make: building a culture on vibes instead of values.

When everyone is “just family,” no one knows the mission. There’s no accountability, no clarity—and definitely no sustainable growth.

🎯 Lauren says it best:

“If you don’t know your core values, decisions will paralyze you.”
“You can’t expect others to show up for your clients if you don’t even know how YOU want to show up.”

This is why CoreOps Collective starts every team buildout with culture, standards, and a Core Values Map—so you can hire, train, and scale with purpose.

If you’re growing a team, this is the gold you’ve been missing.

🎧 Full episode 👉 https://youtu.be/3Hw9ObMlzhE

📄 Show page 👉 www.tracyhayespodcast.com/287

👇 Connect with Lauren Duke & CoreOps Collective:
🌐 coreopscollective.com

📱 @coreopscollective

📘 facebook.com/coreopscollective

🎙️ CoreOps on Spotify

#RealEstateExcellence #LaurenDuke #CoreOpsCollective #TeamCulture #CoreValues #RealEstateLeadership #BuildWithPurpose #OperationsMatter #CEOAgent #ScalingRight #CultureMatters #TeamBuilding