“Your website isn’t for everyone—it’s for the right someone.”
In this clip, Jim Cronin of ReadTomato.com explains why real estate websites that try to appeal to everyone end up connecting with no one.
“If you spread the message too thin… you end up pleasing nobody. Someone’s looking for an expert—a specialist—who connects with them.”
Jim breaks down how a smart real estate website strategy starts with defining who you serve, crafting a story that says, “I see you. I’m here to help you.”
Want to win in AI search? Focused messaging wins every time.
📍 Watch the full episode: www.tracyhayespodcast.com/285
🔗 Explore Jim’s work: https://readtomato.com | @retomato
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