CrossView Realty: Where Faith, Family, and Full-Service Real Estate Thrive in Northeast Florida
CrossView Realty: Where Faith, Family, and Full-Service Real Estate Thrive in Northeast Florida
Real Estate Excellence is the go-to platform for discovering elite Northeast Florida agents. In episode 102, Tracy Hayes sits down with Jennifer Hendry, broker/owner of CrossView Realty and CrossView Property Management. Jennifer's story reveals the power of values-driven leadership, deep industry expertise, and how she's built one of the region's top-performing boutique brokerages. This article uses insights from the full episode transcript at tracyhayespodcast.com/102.
Leading with Integrity and Experience
Jennifer Hendry has nearly two decades in real estate and property investment, and she runs her brokerage with clarity and conviction. A Certified Luxury Home Marketing Specialist, CRB, and Ramsey Trusted professional, Jennifer leads a team that closes over 250 transactions per year and manages 100+ properties across Duval, Clay, and St. Johns counties.
What makes her standout isn’t just volume—it’s values. From the start, Jennifer was clear: "We weren't going to be a 100% brokerage. I had to be compensated for training and supporting my agents."
She doesn’t chase numbers. She recruits for cultural fit. "I don’t want to talk somebody into working with me... You need to self-realize this is where you want to be."
Quotes That Show Who Jennifer Really Is
"My prayer every day is: Lord, bring us the agents You want here. Keep the ones You don’t away."
"When I was at the Dead Sea at midnight, I looked at my husband and said, 'We own CrossView all by ourselves now.'"
"I’ve been on the other side. I know what does and doesn’t work in marketing—I saw it firsthand with million-dollar budgets."
Hyper-Local, Full-Service Excellence
Jennifer's brokerage is anchored in Northeast Florida with deep service reach into Jacksonville, St. Augustine, Ponte Vedra, Nocatee, and across St. Johns County. Her team handles not just sales, but full property management—a critical edge for investors, military families, and relocating clients.
She knows what families relocating from the Northeast need, what luxury sellers expect in Ponte Vedra, and how to position properties in St. Augustine for max exposure.
Three Stories That Define Jennifer's Approach
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From Finance to Real Estate: Jennifer earned multiple licenses by age 20 and brought a finance-first mindset into real estate. Her transition from the builder world to launching her own brokerage was a strategic leap rooted in faith and timing.
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Culture Over Commission: She turned down the 100% commission model to focus on agent development. Her training room, agent lounge, and regular calendar of events reflect that long-game vision.
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Community as Core Value: Whether it’s a grand opening with food trucks and DJs or daily support in the office, Jennifer's brokerage feels like family. "We’re not trying to be the biggest. We’re trying to be the most connected."
FAQs About Real Estate in Northeast Florida
Q: What makes NE Florida so attractive to buyers?
A: Strong schools, beach lifestyle, and tax advantages pull buyers from across the U.S.
Q: Which areas are best for families?
A: Nocatee, St. Johns County, and Ponte Vedra top the list for schools and community amenities.
Q: Are multiple offers still common?
A: In hot pockets like the Beaches and St. Augustine, yes—especially with move-in ready homes.
Q: How do buyers benefit from using a full-service brokerage?
A: They get seamless support—buying, selling, and property management under one roof.
Q: What should new agents look for in a brokerage?
A: Look past the split. Look for mentorship, training, and shared values.
Ready to Work With a Brokerage That Values You?
If you're buying, selling, or looking for a brokerage home in Jacksonville, Ponte Vedra, Nocatee, or St. Augustine, contact Jennifer Hendry and the CrossView Realty team.
Connect with Jennifer:
Full Episode: tracyhayespodcast.com/102
YouTube: https://www.youtube.com/@RealEstateExcellence
Also see: Stephen Jones (Ep 86), Shannon Messina (Ep 286), Jessica Swearingen (Ep 254)
Top Agents: TopJacksonvilleAgents.com | TopStAugustineAgents.com
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