Sept. 12, 2025

Danielle Fraser: Serving with Strategy and Soul in Real Estate

In Episode 133 of the Real Estate Excellence Podcast, host Tracy Hayes speaks with Danielle Fraser, a Realtor® whose journey in real estate is defined by service, personal growth, and genuine connection. Based in Northeast Florida, Danielle’s approach is grounded in purpose—and it’s helping her thrive both professionally and personally.

A Heart for Service, A Mind for Real Estate

Before entering the real estate world, Danielle spent over 20 years in healthcare, serving others with compassion and precision. That same servant leadership now drives her real estate business. She views every transaction not just as a deal, but as a relationship built on trust and thoughtful guidance.

“Real estate is about helping people, not just selling houses.”

Danielle’s ability to listen, understand, and advise is what sets her apart. Whether she’s guiding a first-time buyer or a family relocating to Florida, her focus is on clarity and comfort throughout the process.

Coaching, Confidence, and Career Growth

One of the key themes of Danielle’s episode is the power of coaching. She’s a strong believer in mentorship and personal development, crediting her growth in real estate to the coaches and leaders who helped her build confidence and refine her strategy.

She encourages agents—especially new ones—to seek out support systems and not try to go it alone. Real estate is a skill-based business, and mastering those skills takes practice, feedback, and patience.

Community First, Business Second

Danielle isn’t just working in Northeast Florida—she’s invested in the community. From educational content on her YouTube channel to market insights shared on Instagram and LinkedIn, Danielle works to provide value to her audience whether they’re ready to move or not.

Her marketing and outreach are never pushy; instead, they’re built around transparency and education.

“People do business with people they like and trust. I just focus on being authentic.”

Real Talk for Real Agents

Danielle also speaks openly about the challenges of being a solo agent and a single parent while growing a business. She doesn’t shy away from discussing mindset, mental health, or the hard days that come with entrepreneurship.

That vulnerability makes her voice a powerful one in the industry. For agents seeking a more human approach to real estate—and clients looking for a true advocate—Danielle is someone to follow closely.