Sept. 12, 2025

Do It Right, Keep It Real: Kim Knapp’s Blueprint for Real Estate Success

Episode 111 of the Real Estate Excellence Podcast with Kim Knapp

When you talk about real estate leaders in Northeast Florida, few names carry the weight of Kim Knapp. Currently Vice President of NEFAR and slated to be its 2026 President, Kim has built her reputation over 23 years as a top-producing agent, coach, and Coldwell Banker Vanguard leader in Fleming Island. Her motto — “Do it right, keep it real” — continues to resonate with agents seeking to thrive in today’s shifting market.

Building Collaboration Through ReBarCamp

Kim is one of the driving forces behind ReBarCamp One Coast, an annual event that has grown to over 1,200 attendees. Unlike traditional conferences, ReBarCamp thrives on collaboration: agents suggest topics, share solutions, and learn from each other in real time.

“Agents really like to share. They like to talk. It’s not a class — it’s collaborative.”

In today’s market where many are struggling to generate leads or adapt to new tech, Kim emphasizes that collaboration is more valuable than ever.

Mastering Market Shifts With Education

Kim’s journey includes navigating the housing crash with 65 listings at once. That challenge pushed her to invest deeply in education, CRS designations, and national masterminds.

“It’s not enough to be good with people. You need to know the market at both a macro and micro level.”

Her advice is clear: agents who continue to learn will outlast those who tap out. With inventory tightening again and buyers pushing back on affordability, agents must sharpen their pricing, negotiation, and listing strategies.

The Power of Farming and Consistency

One of Kim’s strongest lessons is the long-term payoff of geographic farming. For nearly a decade, she and her family delivered newsletters, hosted community events, and built a reputation in Fleming Island Plantation.

“You can’t try two open houses and say they don’t work. You’ve got to commit — farming takes time, but it makes you the go-to expert.”

In 2025, farming isn’t just about newsletters. It’s about combining community events, social media video, and authentic connection to create top-of-mind awareness.

Authenticity & Social Media: A Modern Advantage

Kim has seen social media evolve from skepticism to necessity.

“Social media is a gift to our business. It lets us connect meaningfully — whether it’s celebrating a client’s win or sending condolences when they’re struggling.”

Her approach mirrors today’s best practices: be authentic, be consistent, and focus on building trust over chasing likes.

Why Kim Knapp is a Leader to Follow

Kim’s career proves that success comes from education, collaboration, authenticity, and consistency. As she prepares to lead NEFAR into the future, her example challenges agents to stop making excuses and start committing to the basics that still work.

If you’re serious about building a lasting real estate career, Kim Knapp’s playbook is simple: Do it right. Keep it real.